Choose from 4 venues offering Pureology near West Square, London

Welcome to Live True Soho, this lovely and highly professional hair salon based in Central London. The team offers a wide range of some of our favourite unisex haircutting and styling services as well as some of the best colouring and highlighting treatments in town.

Nearest public transport:
Located in the Soho area, the venue is easily reached by public transport - with bus stops available nearby and a 6-minute walk from Tottenham Court Road station.

The Team:
Aiming to give you a new style that makes you feel more you, their talented stylists explore what you want collaboratively.

What we like about the venue:

• Atmosphere: Chill & welcoming.
• Specialises in: Colour.
• Brands and products used: Redken.
• The extra: Free non-alcoholic refreshments available to customers and the team also speaks French, Italian, Portuguese and Spanish.

Within St. George’s Wharf, opposite Vauxhall Bus Station, Live True London - Vauxhall is a full service, chilled out unisex hair salon.

Aiming to give you a new style that makes you feel more you, their talented stylists explore what you want collaboratively.

They’re experts in hair that understand that you’re an expert of yours. So whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour, they want to inspire you with new techniques and trends but know that you can inspire them too.

Just a 2-minute walk from Brixton station on Brixton Road, Live True London - Brixton offers a full range of hairdressing services from cuts and blow drys, to up-dos and specialist colour services. Aiming to give you new hair that makes you feel more you, one of their talented stylists will make you feel totally comfortable to explore what you want collaboratively.

They’re experts in hair that understand that you’re an expert of yours. So whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour - they want to inspire you with new techniques and trends, but know that you can inspire them too.

Established in 1978, Castiel's L'Oreal Hair Studio is a unisex hair salon located just minutes away from The British Museum in Holborn. This family-run salon’s bright and colourful interior reflects their warm and engaging approach to hairdressing, making you feel completely at ease as soon as you step inside.

While you enjoy a refreshing cup of tea or glass of water, your dedicated hairstylist listens carefully to your requests, offering expert advice and suggestions to find a look that suits your personal style. The exclusive use of premium brands such as L’Oreal, Kerastase and Olaplex ensure soft, silky hair with a healthy shine, leaving you feeling utterly pampered.