Live True London Soho

173 Wardour Street, Soho, London, W1F 8WT - Part of Live True London
Open Today: 9:00 AM - 9:00 PM
Off peak and last minute

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4.6
3577 reviews

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Written by our customers, so you know what to expect at each and every venue.
really good blow dry :) did exactly what I wanted !
I loved my hair and the way Vera had styled it using the blow dryer. Would defo recommend and go again :)
THE WORST. My blonde balayage is gone. THEY SCREW IT. I LEFT THE SALON WITH BROWN HAIR. Don’t understand anything, have complained & will keep on doing so. I can’t stop crying because my hair does not look at all like it used to, completely different
Very happy with my hair and the care it’s had from Glenesa. Very skilled in getting the right colour and coverage in blond hair.
Glenessa cut my hair and she did amazing! Best haircut I’ve had in a while
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What our customers say about Glenesa

Good attention to detail6

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What our customers say about Melissa

Friendly14
Attentive11
Pleasant8
Professional6

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Amenities

General
Pet-friendly
LGBTQIA+ friendly
Air conditioning
Products
Vegan products
Cruelty-free products
Organic products
Internet
Free Wifi
Payment methods
Credit card accepted

About

Live True London Soho
173 Wardour Street
Soho
London
W1F 8WT

Live True London Soho is a flagship hair destination located on the iconic Wardour Street, specialising in precision haircuts, high-end balayage, and expert curly hair services. This high-energy, contemporary salon offers a collaborative and creative space where individuality is celebrated, providing everything from transformative colour corrections to bespoke creative colouring in the heart of London’s most vibrant district.

Nearest public transport:

The salon is exceptionally well-connected, situated just a 5-minute walk from both Oxford Circus Station (Central, Victoria, and Bakerloo Lines) and Tottenham Court Road Station (Central, Northern, and Elizabeth Lines). It is also within easy walking distance of Leicester Square and Piccadilly Circus, and is served by the vast bus network running along Oxford Street and Regent Street, including the 7, 98, 139, and 159 routes.

The team:

Lead stylist Stephane heads a team of hair professionals renowned for their technical mastery and artistic vision. As curly hair specialists, the team at Live True London Soho are experts in managing and enhancing natural textures with precision and care. Whether you are looking for a flawless balayage, sun-kissed highlights, or a complex colour correction, Stephane and the team focus on a tailored approach—ensuring every service is a true reflection of the client's unique personality and style.

What we like about the venue:

  • Atmosphere: Urban, creative, and professional.
  • Specialises in: Curly Hair Expertise, Signature Balayage, and Advanced Colour Corrections.
MonMonday
9:00AM9:00PM
TueTuesday
9:00AM9:00PM
WedWednesday
9:00AM9:00PM
ThuThursday
9:00AM9:00PM
FriFriday
8:00AM9:00PM
SatSaturday
8:00AM6:00PM
SunSunday
9:00AM6:00PM

Products used in this venue

  • Kerastase
  • FUL London
  • Olaplex
  • Pureology
  • Redken

Venue awards

Top Rated 2025Top Rated 2024Top Rated 2023

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