Live True London Soho

173 Wardour Street, Soho, London, W1F 8WT - Part of Live True London

Open Today: 9:00 AM - 9:00 PM

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4.6

3482 reviews

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Written by our customers, so you know what to expect at each and every venue.

I booked a balayage voucher with Sophia and added an extra treatment through Treatwell, and honestly I’m so happy I did. I’ve been to her a few times now and she’s always amazing. She really takes her time, listens to what I want, and makes sure my hair stays healthy. Such a lovely, professional experience every time.Highly recommended her with all services she provides.xx

Styled by Sophia (Contractor)•Ladies' Hair Conditioning and Scalp Treatments

April•about 20 hours ago

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From the moment I arrived it was far too over packed for what is quite a small hairdressers. After cutting my hair I asked for a curly blow dry and it felt let she was pulling out half my hair and it turned out just so frizzy and not one curl. She didn’t even ask how my hair cut or showed me it like a hairdresser normally does and then it wasn’t until I got home all the ends were different lengths.

Styled by Maria (Contractor)•Ladies' Haircut & Blow Dry

Beth•1 day ago

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Sophia is honestly one of the best hairstylists I’ve been to. I’ve had balayage, highlights, cut and blowdry, plus treatments with her, and every visit has been a great experience. She takes her time, listens to what you want, and makes sure everything looks perfect. You always feel in good hands. I’d definitely recommend her—she’s super talented!

Nelly•2 days ago

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I’ve been going to Sophia for a while now and honestly, she never disappoints. From balayage and highlights to cut, blowdry, and treatments, she always gets it just right. She really listens and pays attention to every detail. You can tell she loves what she does. I always leave feeling amazing—highly recommend her, she’s so talented!

Olivia•2 days ago

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I booked a Balayage voucher and decided to add an additional scalp treatment, which was absolutely worth it. Sophia did a fantastic job—she’s a very lovely and professional stylist who seems to read your mind and understands exactly what you want 😁. I’m really happy with the results and the overall experience. Highly recommend her services!

Styled by Sophia (Contractor)•Ladies' Hair Conditioning and Scalp Treatments

Lidia•2 days ago

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LGBTQIA+ friendly

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About

Live True London Soho

173 Wardour Street

Soho

London

W1F 8WT

Live True London Soho – Award-Winning Hairdressers in Central London

Located in the heart of Soho, just minutes from Tottenham Court Road Station, Live True London Soho is an award-winning hair salon in London, featured in top publications including Harper’s Bazaar, Elle, and OK! Magazine.

Our talented team of London hair stylists and curly hair specialists are experts in precision haircuts, balayage, highlights, creative colouring, colour corrections, low maintenance colour, lived in colour, tints, keratin treatments and blow dries. Whether you’re after a chic new haircut, a glossy toner, bold fashion colour, or a complete restyle, we create hair that makes you feel confident, stylish, and authentically you.

We specialise in blonde services, men’s and women’s haircuts, luxury hair treatments, and curly hair cutting and styling, always delivering the latest trends with professional expertise.

At Live True London Soho, you’ll find a relaxed, welcoming atmosphere, personalised consultations, and luxury products from Redken, Kerastase and FUL. Guests can also enjoy complimentary refreshments while experiencing five-star service.

Book your appointment today at one of the leading hair salons in Soho, London, trusted for colour transformations, curly hair expertise, and award-winning styling.

MonMonday

9:00AM–9:00PM

TueTuesday

9:00AM–9:00PM

WedWednesday

9:00AM–9:00PM

ThuThursday

9:00AM–9:00PM

FriFriday

8:00AM–9:00PM

SatSaturday

8:00AM–6:00PM