Live True London Soho

173 Wardour Street, Soho, London, W1F 8WT - Part of Live True London
Open Today: 8:00 AM - 6:00 PM
Off peak and last minute

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4.5
3286 reviews

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Written by our customers, so you know what to expect at each and every venue.
My hair wasn’t washed properly, it’s itchy this morning. Sophie was speaking to someone else in another language when washing my hair. Not a nice start. I asked multiple times- please do not use hair thinners and despite this Sophie forced to use it. I was not happy. My hair is pointy at the bottom, which I really hate and hair thinners damage your hair. Also cut my hair shorter than what I asked which is very frustrating. Very disappointed.
I’ve been in London for so long and never found the right hairdresser at a reasonable price. Today I went to Live True London Soho and I was treated really kindly and quickly. Sophia was great, and she gave me some recommendations too. Curtain bangs, blowout, and a haircut with some tea were great.
Amazing blow dry by Hava ! She is truly amazing hair stylist
Glenesa was great! Thank you for listening to what I wanted and doing a great job xx
Viviane did a great job with my hair- exactly to my specifications. Would definitely style my hair with her again
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What our customers say about Melissa

Friendly12
Attentive11
Professional6
Pleasant6

Amenities

General
Pet-friendly
LGBTQIA+ friendly
Air conditioning
Products
Vegan products
Cruelty-free products
Organic products
Internet
Free Wifi
Payment methods
Credit card accepted

About

Live True London Soho
173 Wardour Street
Soho
London
W1F 8WT

Live True London Soho – Award-Winning Hairdressers in Central London

Located in the heart of Soho, just minutes from Tottenham Court Road Station, Live True London Soho is an award-winning hair salon in London, featured in top publications including Harper’s Bazaar, Elle, and OK! Magazine.

Our talented team of London hair stylists and curly hair specialists are experts in precision haircuts, balayage, highlights, creative colouring, colour corrections, low maintenance colour, lived in colour, tints, keratin treatments and blow dries. Whether you’re after a chic new haircut, a glossy toner, bold fashion colour, or a complete restyle, we create hair that makes you feel confident, stylish, and authentically you.

We specialise in blonde services, men’s and women’s haircuts, luxury hair treatments, and curly hair cutting and styling, always delivering the latest trends with professional expertise.

At Live True London Soho, you’ll find a relaxed, welcoming atmosphere, personalised consultations, and luxury products from Redken, Kerastase and FUL. Guests can also enjoy complimentary refreshments while experiencing five-star service.

Book your appointment today at one of the leading hair salons in Soho, London, trusted for colour transformations, curly hair expertise, and award-winning styling.

MonMonday
9:00AM9:00PM
TueTuesday
9:00AM9:00PM
WedWednesday
9:00AM9:00PM
ThuThursday
9:00AM9:00PM
FriFriday
8:00AM9:00PM
SatSaturday
8:00AM6:00PM
SunSunday
9:00AM6:00PM

Products used in this venue

  • Kerastase
  • FUL London
  • Olaplex
  • Pureology
  • Redken

Venue awards

Top Rated 2025Top Rated 2024Top Rated 2023

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