Ultra violet is officially Pantone’s colour of the year, although it looks as though the hair and beauty world might have cottoned onto this provocative shade a little earlier than the world renowned authority on colour, as lately we’ve been seeing it everywhere. From dramatic purple eyeshadow and lip shades all over Instagram (we can thank Kylie for that) to A-listers Justine Skye and Irene Kim recently spotted donning electric violet do’s that even a mermaid would faun over, it seems that this year is officially purple’s time to shine. Described as a thoughtful shade by Pantone, ultra violet communicates originality, ingenuity, and visionary thinking that points us towards the future. So if you’re experimental in the hair department, why not book in for this dynamic shade now?
By Rebecca Hoffnung
Book the lookFAQs
Why is ultra violet a popular hair and beauty shade now?
Ultra violet is trending because it was named Pantone’s colour of the year and is seen across hair and beauty looks. This bold purple shade represents originality, visionary thinking, and creativity, making it a standout option for those who like to experiment with their appearance.
Which celebrities have been spotted with ultra violet hair?
A-listers like Justine Skye and Irene Kim have recently showcased electric violet hairstyles. Their vibrant looks highlight the appeal and growing popularity of ultra violet in both fashion and beauty circles.
What does ultra violet as a colour represent?
Ultra violet symbolises originality, ingenuity, and visionary thinking that points towards the future. It is considered a thoughtful and dynamic shade, perfect for people seeking something bold and creative in their hair or makeup routines.
Where have you seen purple makeup trends featured recently?
Dramatic purple eyeshadow and lip shades have been popular on platforms like Instagram. Influencers and brands have embraced these looks, making purple tones a major trend this year for those wanting to make a statement.
Should you try ultra violet hair if you like experimenting with styles?
If you enjoy experimenting, ultra violet is an ideal shade to try. Its unique and dynamic qualities allow you to express creativity and stand out, fitting perfectly with an adventurous hair routine.