Can we all take a moment to discuss how dreamy Karlie Kloss’s new platinum hair is? Ever since we spotted it last month we’ve developed a slight obsession. In fact, a boat load of celebs have jumped on the icy blonde bandwagon this year and we can’t get enough of it. If you’re thinking of taking the plunge, be warned – this isn’t your easy breezy balayage session; believe us when we say this shade takes commitment. But the most important thing you need to know? The texture of your hair can completely change once this type of bleach is applied, so you’ll need to step up your product game big time if you want your newfound blonde to out last winter. Investing in the right hair care will be your secret weapon – for fighting off brittle ends consider Olaplex your new BFF, and purple/silver shampoo is a lifesaver for keeping bronzey roots at bay.
By Rebecca Hoffnung
Book the look