Ultra violet is officially Pantone’s colour of the year for 2018, although it looks as though the hair and beauty world might have cottoned onto this provocative shade a little earlier than the world renowned authority on colour, as lately we’ve been seeing it everywhere. From dramatic purple eyeshadow and lip shades all over Instagram (we can thank Kylie for that) to A-listers Justine Skye and Irene Kim recently spotted donning electric violet do’s that even a mermaid would faun over, it seems that this year is officially purple’s time to shine. Described as a thoughtful shade by Pantone, ultra violet communicates originality, ingenuity, and visionary thinking that points us towards the future. So if you’re experimental in the hair department, why not book in for this dynamic shade now?
By Rebecca Hoffnung
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