The verdict is in: the official Pantone colour of the year has been revealed, and pretty much everyone (us very much included) is already suitably obsessed. ‘Very Peri’ also known as PANTONE 17-3938, is a fun, lush shade described by Pantone as “a dynamic periwinkle blue hue with a vivifying violet-red undertone.”
Pantone’s Colour of the year is all about reflecting “what is taking place in our global culture”, and essentially predicting the vibe for the year ahead. According to them, Very Peri displays a “spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression,” and “helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.” And, let’s be honest, that’s definitely what we need after the past two years.
And, yes, whilst we totally love the new beginnings, creativity and joy, and everything else that Very Peri represents, it’s also just, like, really pretty. Plus (hoorah) it’s also majorly flattering against all skin tones and hair, which makes it *perfect* for our latest hair and beauty obsession. So, we’ll for sure be incorporating it into our routines from now on. From bold hair looks, to fun makeup and nails – if you’re ready to hop on the Very Peri train (of course you are), we’ve got all of the inspo you need.
By Beth Ryan
FAQs
What is the Pantone colour of the year called?
The Pantone colour of the year is called Very Peri or PANTONE 17-3938. It is described as a dynamic periwinkle blue with a vivifying violet-red undertone, reflecting a sense of creativity and joy.
How does Very Peri make you feel when you use it?
Very Peri is said to encourage a spritely, joyous attitude and a dynamic presence. The colour helps you embrace creativity and imaginative expression, opening possibilities as you rewrite your life.
Can you wear Very Peri no matter your skin tone or hair colour?
Yes, Very Peri is described as majorly flattering against all skin tones and hair colours. This makes it a great choice for anyone wanting to add it to their hair, nails, or makeup routine.
How can you add Very Peri to your beauty routine?
You can incorporate Very Peri by experimenting with bold hair looks, fun makeup, or creative nails. It’s perfect for freshening up your style and expressing new beginnings through colour.