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    1. Home
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    3. It turns out Millennial pink isn’t just for our hair…

    It turns out Millennial pink isn’t just for our hair…

    Published on 16 October 2018 - Last updated on 19 December 2025 by Beth Ryan

    From countless runway shows to all of our favourite celebrities, pink eyeshadow is having a serious moment this season and we’re absolutely loving it. Coined as cherry eyes for those in-the-know, a pinky glow around the eyes may sound quite experimental, but done properly it can look seriously cool. The best part? Anyone can pull it off.

    Though as is the case with most new makeup looks, it’s probably wise to leave it in the hands of the experts, at least for your first attempt. So for your next night out, why not book in for a professional makeup session? A good makeup artist will guide you and help to pick the best colours for your skin tone. That being said, it helps to come prepared. Toning down any redness in your complexion is the key to pulling off the perfect cherry eye – so if you’re prone to flushed skin, be sure to ask them to use a creamy concealer, as the pink on your eyes should be the only pink on your face.

    Once the prep is done, all you need to do is choose your colour(s). Whether you go for a soft peachy pink a la Marc Jacobs or a fierce fuchsia as perfectly executed at Rodarte’s show last month, the choice is yours. But if you need some help deciding, just bring along this beauty board to your appointment – you’ll be spoiled for choice.

    By Rebecca Hoffnung

    Book the look

    FAQs

    Can you wear pink eyeshadow even if you have flushed skin?

    Yes, you can wear pink eyeshadow if you have flushed skin. It helps to tone down redness in your complexion first, so the pink around your eyes stands out without blending into naturally pink areas. Using a creamy concealer can keep the look fresh and balanced.

    What should you do to prepare for a cherry eyes makeup look?

    To prepare, make sure any redness in your skin is toned down for a flawless finish. Ask your makeup artist to use a creamy concealer so the pink stays focused around your eyes. Preparation ensures the pink eyeshadow shines as the main feature of your look.

    Is pink eyeshadow suitable for all skin tones?

    Yes, pink eyeshadow—also called cherry eyes—is suitable for every skin tone. A professional makeup artist can help choose the best shades to complement your coloring, ensuring the look feels tailored and personal.

    Should you book a professional for your first pink eyeshadow look?

    Booking a professional is recommended for your first cherry eye makeup look. Expert guidance ensures you get the right shades and finish for your skin tone, and a makeup artist can help you feel confident in a style that might be new or experimental.

    What colour options do you have for a cherry eyes makeup look?

    You can choose from soft peachy pink tones to vibrant fuchsia shades for a cherry eyes look. There are plenty of options, from subtle washes of pink to bold, striking finishes inspired by runway trends. Bring inspiration photos to your appointment to help you decide.

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