Everything men need to know about waxing (but were afraid to ask)

With intimate waxing bookings increasing in popularity year after year, it's become a bit of a growth industry for salons (excuse the pun). But - especially for first-time waxing clients - there can be a lot of questions that your customers are just too embarrassed to ask - and that can hold them back from booking. So, for therapists looking to capitalise on the growing popularity of hair removal treatments across both genders, it's incredibly important that you're answering those questions your customers have to put them at ease well before they arrive at the salon, either on your website,…

We know it, you know it: beauty is for everyone. But, for some reason, some men still think that certain beauty treatments are not for them. Eyebrow waxing is a classic example - some people worry that their brows will look too ‘done’, with emphasised arches or an overly defined shape. Or that people will notice they’ve had them groomed and they’ll be judged. Here’s the truth: waxing, for many men, has become an essential part of their maintenance routine. Last year, it was the second most booked treatment for men on Treatwell (behind haircuts). It’s just no-one talks about.…

We’ve come a long way from the back, sack and crack. Men are officially choosing to sharpen up body hair from head to toe. We know this how? Because our male waxing bookings were up 50% in 2017. So, know, chaps that you’re not alone in mission manscape. Here’s our guide on where we're shifting the hair.