1 Step 1

To get started, the stylist first found out exactly what Jake was looking for on his visit – other than a serious clean up that is. He's not one for a super close shave, so instead opted for a slick beard trim and haircut. Now we're talking…

2 Step 2

Before the hair is washed, Jakes edges are thoroughly cleaned up with an electric trimmer, and the hair is given a rough dry cut.

3 Step 3

Step 3 is the hose down – after this Jake's hair gets a classic fade trim. Looking better already!

4 Step 4

And now to tackle that beard. Just like the hair, the stylist first attacks it with an electric trimmer to ensure it's even and emmaculate. If you're trying to grow yours out, a touchup like this is suggested every 4-6 weeks if you want to keep it looking extra fresh.

5 Step 5

And now for the fun part – a cut throat wet shave. Using a traditional razor blade, the stylist first lathers up the skin with foam, then goes to town on those itchy flyaway neck hairs. The result? A seriously suave beard that's almost impossible to achieve at home. This is often finished with a hot towel session to open up the pores and soothe sensitive skin in order to avoid the dreaded razor burn.

6 Step 6

Almost there Jake! Us girls aren't the only ones who get to experience the luxury of a blow dry session don't you know? For the final stage of his caveman makeover, Jake's hair (and beard!) are coiffed to perfection, and finished with a spritz of styling spray to keep everything in place.

7 Step 7

And – ta da! Now that's what we call a transformation. Soft, smooth and not a hair out of place – Jake's gone from caveman to dapper gent in under an hour.

This is what a man’s makeover looks like…

21/01/2018 / Editor's picks

Alright, it’s January so I think we can all be forgiven for looking a little, how shall we put this, rough around the edges. Don’t get us wrong, we’re into grooming, but this month we’re opting for the extra 15 minutes duvet time. This in mind, we sent our man Jake on a little trip to the barber. Just to show, you know, that you don’t have to move mountains to pep up your look a little.

Image credits: Dan Stephings

Editor's picks

“Know a barber round here?” Yes, yes we do. 27/04/2018

Choosing a barber is no mean feat. It takes a whole lot of trust to invite a razor near your head, but with a skilled barber, your hair’s in good hands. Not to toot our own horn, but with a lot of Treatwell salons across the country, you're never far from somewhere that'll give you a quick cut or some proper TLC – and in the spirit of openness, we asked some of the guys from our office for their insider tips. So here are our six best London-based salons according to the chaps at Treatwell.

Don't try this at home

One male blogger tells us why he tints his eyebrows 14/06/2016

If you’re one of his 128K followers on Instagram then you’ll know that flame-haired blogger Gwilym Pugh (@gwilymcpugh) has a strong selfie game. By his own admission, this is due, in part, to his now signature beard and impressive eye-browage. ‘When I posted a before and after photo of myself with and without the beard I was surprised to read more comments about my brows than the beard,’ says Gwil, who relies on professional brow tinting to make sure his two (or is that three?) prized assets are perfectly colour co-ordinated. We grabbed five minutes with him as he had his…