microblading near Charing Cross Road, London

Face Couture by Jenny Martinez.

Based inside Aesthetic Room London, 30 seconds from Camden Road Station.

Specialising in hyperrealistic freckles and under-eye camouflage, with a focus on refined, natural-looking results. Experts in Korean Lash Lift.

Services also include semi-permanent brows, lip blush and curated brow and lash enhancements.

1:1 private mentorship available for beauty professionals specialising in natural techniques.

Enhance your allure with The Pixie Parlour, London. This makeup magician will accentuate your best features, creating a flawless canvas and bringing out your inner radiance. Whether you desire a soft and natural look or a glamorous transformation, the artist will work their magic, leaving you with a stunning visage that turns heads and captivates hearts. So, get rid of your mascara brushes, throw your lipstick away and welcome to the world of permanent makeup, with The Pixie Parlour.

Nearest public transport:

Farringdon station is only a 6-minute stroll away.

The team:

With tons of experience, this skilful technician will bring your visions to reality, as you emerge as the epitome of timeless elegance.

What we like about the venue:

• Atmosphere: Vibrant, stylish and friendly.
• Specialises in: Permanent makeup, Aesthetics and SMP with a blend of technical expertise, artistic skill, and patient-centered care.
• Brands and products used: Tina Davies.
• The extra touches: Guests are welcomed with a menu of complimentary refreshments,- these delightful drinks enhance the salon's cosy atmosphere, making every visit a special occasion.

Beauty by Lauren is ideally located in the city of London, minutes away from Cannon Street & Bank station with close proximity to all the city’s major hubs. This chic treatment room offers a wide range of beauty treatments, including Gel manicures/pedicures, Lash Lifts, Permanent Makeup & Waxing. All of which are administered using top quality brands.

The staff here are friendly, thorough and professional, and will always go the extra mile to guarantee you enjoy your treatment. The central location of this venue also makes it perfect for a lunch time or post work treat, and the team will work efficiently to ensure you are in and out promptly.

Body Canvas - Tattoo and Art Studio

Welcome to Body Canvas, your premier destination for creative expression in the heart of Fitzrovia, Central London. Our studio offers a unique blend of services, catering to all your artistic and body modification needs. At Body Canvas, we believe in transforming visions into reality, whether through stunning tattoos, exquisite art, or elegant semi-permanent makeup.

Services We Offer:

• Tattoos: Our skilled tattoo artists specialize in a wide range of styles, from traditional to contemporary, ensuring a personalized design that reflects your individuality. We prioritize hygiene and precision, creating beautiful, lasting pieces of art on your skin.
• Art Sales: Explore our gallery featuring original artworks from local and international artists of different cultures. Our collection includes a diverse array of styles and mediums, perfect for adding a touch of creativity to your space.
• Semi-Permanent Makeup: Enhance your natural beauty with our semi-permanent makeup services. From perfectly shaped eyebrows to lush lips, our experienced technicians use top-quality pigments and techniques to achieve a flawless, long-lasting look.
• Piercings: Our professional piercers offer a variety of body piercings in a safe and sterile environment. Whether it’s your first piercing or an addition to your collection, we provide expert advice and aftercare to ensure a smooth experience.
• Medical Tattoo: Medical tattooing, an innovative kind of cosmetic tattooing, is a long lasting non-surgical solution to recreate definition, shading and colour by applying medical pigment into the skin, hence it is considered as on of the popular treatments for areola or nipple reconstruction, or a treatment for scars, grafts, hypopigmentation and various skin concerns. It can also be used as a cosmetic enhancement by choice to recreate imitation of freckles, beauty spots or as a stretch marks treatment.

Located in the vibrant district of Fitzrovia, Body Canvas is more than just a studio – it's a community of artists and enthusiasts dedicated to the highest standards of craftsmanship and creativity. Book your appointment today and become a part of our artistic journey.

Body Canvas - Where Art Meets Skin

Located in the heart of London, Aesthetic Zone offers an array of beauty and body treatments. Lashes, facials, and body contouring are some of what's available, so why not come and treat yourself to a day of pampering.

Nearest public transport:

The venue can be found using bus or tube services with Hyde park corner station nearby.

The team:

The friendly team have 5 years of experience.

What we like about the venue:

• Atmosphere: Modern, new.
• Specialises in: Aesthetics.
• Brands and products used: Profhilo, Lovely.
• The extra touches: Complimentary refreshments and WiFi are available for clients during their visit.

PRIVACY POLICY

Set out below are the terms on which Aesthetic Zone Clinic provides service to its clients. Please ensure that you have read and fully understood them prior to booking any treatment.

Appointments and Cancellation Policy

All therapists at Aesthetic Zone are trained and approved in accordance with the company’s treatment protocols and therefore we do not guarantee continued treatment with a named therapist.

While we will make every effort to meet requests, we cannot guarantee a specific practitioner or gender.

If you need to cancel or rearrange your appointment, please give us 48 hours notice. Failure to give 48 hours notice to cancel or rearrange your appointment will result in the loss of the treatment from your prepaid course of treatments or deposit being redeemed. Aesthetic Zone send a courtesy reminder via email at least 24 hours prior to your appointment, however this is NOT to be seen as a reminder of your cancellation or reschedule period.

Please arrive for your appointment at least 10 minutes in advance so that the necessary paperwork can be completed. Late arrival may result in reduced treatment time or forfeiting of the appointment.

Aesthetic Zone clinic will endeavour to ensure that your appointment runs according to arranged time; however, should we need to cancel your appointment at short notice, we will make every effort to contact you in advance.

Prior to your appointment, we will inform you of any preparation required such as shaving, makeup removal, avoidance of sun exposure etc. Hairs need to be shaved in the treated area night before prior appointment and failure to shave will incur a charge of £20 or treatment being forfeit. Please be aware that if you arrive to your appointment and it is deemed unsafe to continue with your treatment by our staff due to tanning or recent sun exposure, you will also be liable to pay the cancellation fee.

Please be advised makeup, deodorant, perfume and oil-based products must be removed before treatment. Practitioners will cleanse the area however we cannot be held responsible for all of the above products that may lay dormant in the skin pores and can cause an adverse reaction.

During the Laser treatments, you will be required to wear protective eyewear and you must follow all safety instruction given by the laser practitioner.

For the patient’s medical record photographs, will/might be taken of the areas to be treated before during and after completion of the treatment.

We are very strict with the clients health so if you (ladies only) fall pregnant during the course of treatments you must inform the Aesthetic Zone as soon as possible and failure to do so will result in treatments being forfeit.

Lateness Policy

If arrival is delayed it is not always possible for us to accommodate your full appointment, which means your appointment time may have to be shortened or cancelled. We will always try to accommodate last minute changes if we can however this is only if the appointment is available for a later time. Please be aware that with certain skin treatments we may require you to arrive 30 minutes prior to your appointment for the application of numbing cream. Please be advised any lateness may mean the treatment is cancelled if staff members do not feel they can perform treatment without numbing cream having been applied.

Refund Policy

Please note Aesthetic Zone Clinic we do not offer refunds on treatments or products. If you change your mind about a treatment you have purchased within 14 days, and none of your sessions have been redeemed yet, we are happy to offer an exchange for another service or a credit note.

Please also note that this policy does not apply to retail products which have been used or opened. We do not offer refunds on retail products. If for any medical reason you are advised not to continue with your course of treatments, please obtain a medical record report from your doctor. Sessions that have not already been redeemed will be refunded proportionally, session that have already been redeemed will not be refunded. Please be advised we do not offer refunds on any treatment taken via our finance option, except in cases where a medical exemption is presented. In this case, we would have to charge an administration fee to implement the refund.

Liability Policy

Aesthetic Zone Clinic will not be liable in contract, tort or otherwise for any economic loss (including, without limitation, loss of profit), or for any other special, indirect or consequential loss or damage arising out of, or in connection with, its provision of any goods and/or services to the client.

It is the client’s responsibility to ensure that he/she provide us with all relevant medical details prior to each treatment. We will not be liable for any damage that occurs as a result of the client’s failure to disclose such details.

The client agrees to comply with all instructions and/or recommendations given to them by, or on behalf of, Aesthetic Zone Clinic regarding the care of a treated area.

Payment Policy

Correct payment must be received before treatments can be scheduled and commenced. Generally, this is in full or can be via our finance options. If you refuse to pay in advance we have the right to refuse your treatment. Instalments must be paid at predetermined intervals – 50% on your consultation/first treatment, 25% on your second treatment and 25% on your third treatment. A two-part instalment can only be applied for treatments over £500, and a three-part instalment option is applicable for treatment courses above £1000.

Child Care Policy

The stuff is regrettably not able to supervise children during treatment for health and safety and insurance purpose. We politely ask you not to bring children along with you unless they are supervised by another adult.

Use of credit

If you have received a voucher we will add it on your account as credit. The credit can be exchanged at face value for treatment packages only. No change will be given from this credit. The credit cannot be exchanged for cash.

If you have received a gift voucher from your friend or family which was purchased in our clinic, we will add it on your account as credit. The credit can be exchanged at face value for clinic services. No change will be given from this credit. The credit cannot be exchanged for cash.

IVOVENTURI aesthetics is a clinic located in Knightsbridge, London, offering a wide range of services such as waxing, facials, and cellulite treatments.

Tucked away in Brompton Place, the minimalist, light, clean spa interior boasts a neutral and calm palette, providing a peaceful retreat away from the crowds.

Specialising in non-surgical anti ageing solutions, the team at Knightsbridge Aesthetics are pioneers in their field. Using innovative techniques and products such as Evox skincare, the team continually aim to please, offering you treatments that are results driven, proven and tested by them to deliver you a personalised and bespoke service.

Treat yourself to an enriching experience at the clinic with a glass of sparkling chilled water in hand, adding a touch of elegance and pure satisfaction.

Welcome to Seth Aesthetics Clinic, a premier destination in London where the pursuit of beauty meets the pinnacle of expertise. Nestled in the heart of Oxford Circus, the clinic is a sanctuary of innovation, offering a comprehensive range of cutting-edge aesthetic and laser treatments and personalised care. The team of highly skilled professionals is dedicated to unlocking your true beauty potential through a harmonious blend of advanced beauty techniques and an unwavering commitment to excellence. At Seth Aesthetics Clinic, they understand that beauty is an art, and they strive to craft a bespoke experience for each client. From state-of-the-art laser treatments to meticulously curated aesthetic services, the clinic is a haven where science and art converge to reveal your most radiant self. Step into a world of timeless elegance and unparalleled results, as you embark on a transformative journey with Seth Aesthetics Clinic.

Nearest public transport:

It's a short walk to Knightsbridge tube.

The team:

They have 4 years of experience and are qualified in NVQ2 Beauty Therapy, plus certified from Outback Organics wax for women’s intimate waxing and are a certified consultant by Yumi Lashes lash lift. They also have a Vtct diploma and a diploma in threading. They have worked for Prital Brow and lash artist @RYS salon.

What we like about the venue:

• Brands and products used: Outback Organics and Yumi Vegan.

Welcome to BM Clinic, a CQC registered premium skin and laser clinic in the heart of Marylebone, Central London, dedicated to delivering exceptional aesthetic and beauty treatments in a luxurious, comfortable, and welcoming environment. Our modern clinic features eight private treatment rooms, equipped with state-of-the-art technology and industry-leading equipment to ensure safe, effective, and outstanding results for every client.

We specialise in Laser Hair Removal for women and men, Full Body Laser Hair Removal, Advanced Facials, Hydrafacial, Microneedling, Skin Rejuvenation, Anti-Wrinkle Injections, Dermal Fillers, Cosmetic Injectables, and a wide range of advanced aesthetic treatments. Every treatment is tailored to your individual goals and performed by experienced professionals using premium products and the latest technology.

Our highly trained team is committed to providing the highest standards of care, professionalism, and client satisfaction. Whether you’re visiting us for laser hair removal, facial treatments, anti-ageing solutions, or cosmetic enhancements, you can relax knowing you’re in expert hands.

Located just moments from Marble Arch and Oxford Street, BM Clinic offers elegant interiors, fully air-conditioned facilities, and a calm, private atmosphere designed for your comfort. We pride ourselves on delivering personalised care, natural-looking results, and an exceptional client experience from your first consultation to your final treatment.

If you’re looking for a trusted skin clinic, laser hair removal clinic, or aesthetic clinic in Marylebone, London, BM Clinic is here to help you achieve healthy, confident, beautiful skin with treatments tailored specifically to you.

Experience a boutique spa concept nestled in the heart of Mayfair with a holistic approach to health and beauty. From immersive spa experiences and facial aesthetics, to specialist physical therapies and nutrition, we treat every aspect of your wellness journey.

Personal, warm and discreet, with relaxing treatment rooms, state-of-the-art therapy equipment, a peaceful swimming pool and traditional Moroccan hammam, explore a multi-faceted space where modern science meets the wisdom and serenity of ancient practices, bathed in an air of seclusion and peace.

Hidden at the heart of Park Lane Wellness lies a bespoke Moroccan hammam, where tradition meets modern wellbeing in a tranquil space of soothing warmth. Known for its focus on gentler cleansing and exfoliation, Moroccan hammam rituals transport you through different spaces in a refreshing, relaxing sequence that feels cleansing for both body and soul.

Step into a realm of effortless, long-lasting radiance where artistry meets precision at VISION by H Studio, Waterlooville. Every service is a masterclass in detail—from meticulously sculpted brows and a soft, permanent lip blush that mimics the perfect tint, to crisp, custom eyeliner that beautifully defines the eyes. Utilising advanced techniques and state-of-the-art pigment technology, this boutique salon delivers flawless, tailor-made results that seamlessly blend sophistication with everyday convenience, allowing clients to wake up feeling completely revitalised.

Nearest public transport:

The studio occupies a central, exceptionally well-connected Hampshire location, close to plenty of public transport options. A short 7-minute drive from Rowlands Castle Railway Station.

The team:

At the heart of the studio is a team of highly skilled permanent makeup artists and scalp technicians dedicated to delivering flawless, natural-looking results, which is led by Horatiu.

What we like about the venue:

• Atmosphere: A welcoming, professional and sophisticated environment with a stylish, relaxing energy.
• Specialising in: Bespoke brows, lip blush, eyeliner and scalp micropigmentation, the studio combines artistry, precision and personalised care to create elegant, natural-looking results

London PMU Academy is a beauty salon beauty salon specialising in micropigmentation and permanent make-up. The Academy's dedication to quality and client satisfaction has made it a well-known name in the beauty industry. Come and visit this space and discover what they can do for your new look.

Nearest Public Transport

The venue is conveniently located within a 9-minute walk from the Turnham Green station, making it readily accessible for all beauty enthusiasts in and around the city.

The Team

The Academy boasts a small, dedicated team of professionals who strive to take care of their clients' needs. Their commitment to service and their ability to deliver results has earned them the trust and loyalty of their clientele.

What We Like About The Venue

• Atmosphere: welcoming, relaxing
• Specialises in: micropigmentation
• Brands and Products used: Tina Davies, Perma Blend

Welcome to Beauty & Jewellery

Beauty & Jewellery is a boutique, women-only beauty salon at 15 Greycoat Place, Westminster, a short walk from St James's Park and Victoria stations. We're known for expert waxing, results-driven facials and our signature Peeling + Botox-Effect Mask. Every treatment is carried out in person by Sabrina, a French aesthetic practitioner with over 30 years' experience. Pop in for a quick brow shape or wax, or book a full skin consultation.

About Sabrina

With over 30 years of distinguished experience in medical aesthetics, Sabrina is a highly accomplished French aesthetic practitioner renowned for her expertise and artistry. She holds prestigious qualifications from Université René Descartes-Paris 5, CAP Esthétique, IMCAS, and STARL STYLIDERM, establishing her as a trusted authority in advanced aesthetic treatments.

Sabrina's illustrious career has taken her to some of the world's most esteemed institutions. She has worked at the American Hospital of Paris in Neuilly-sur-Seine, one of the capital's most prestigious medical establishments, and trained the medical team at the world-famous Burj Al Arab spa in Dubai. Following these experiences, she established her own celebrated clinic in the heart of Saint-Germain-des-Prés, where her reputation for excellence continues to flourish. Today she brings that expertise to London, treating clients personally at our salon on Greycoat Place.

Bespoke Treatments

Sabrina offers an extensive portfolio of luxury treatments designed to enhance your natural beauty and wellbeing. From precision waxing and bespoke facials to advanced chemical peels, therapeutic massage, semi-permanent makeup, and non-surgical lifting, every treatment is meticulously tailored to your individual needs. Her approach combines decades of professional expertise with cutting-edge technology to deliver safe, effective results that look beautifully natural.

Premium Products & Technology

Excellence begins with exceptional products. Sabrina exclusively uses premium French and German formulations, including Hyabell and VarioDerm for non-surgical aesthetic treatments; Dermaceutic Laboratoire for sophisticated face and body peels; and VCarbonSystem and BioTech for revolutionary lifting procedures.

Advanced Medical Aesthetics

Sabrina's medical-grade laser treatments address a comprehensive range of concerns, including acne and acne scarring, unwanted hair, rosacea, thread veins, enlarged pores, sun damage, pigmentation issues, melasma, age spots, uneven skin tone, and textural irregularities. For those seeking rejuvenation, she offers mesotherapy and advanced skin peels to soften fine lines, restore hydration and refine skin texture.

Semi-Permanent Makeup Artistry

Sabrina's talent extends to semi-permanent makeup, where her artistic eye and gentle technique create stunning, natural-looking enhancements. Services include eyeliner, lipliner, full lip colour, and precision eyebrow microblading. Utilising the latest technology and pigments, she achieves beautifully subtle results that enhance your features and simplify your daily routine.

Experience the difference that three decades of expertise, passion, and dedication can make.

Welcome to Icbrows, your dedicated destination for microblading perfection in a serene neighbourhood of London. This boutique studio specialises in the art of microblading, providing meticulous and personalised treatments to enhance your eyebrows' natural beauty. With highly skilled artists and a commitment to precise, natural-looking results, Icbrows ensures that each session is a tailored experience. Step into the inviting and tranquil ambience of Icbrows and embark on a journey toward perfectly shaped and defined eyebrows, leaving you feeling effortlessly refined and ready to face the world with confidence and timeless beauty in the heart of London.

Nearest public transport:

Great Portland Street station is just a 7-minute stroll away.

The team:

A highly trained semi-permanent makeup artist with many years of experience under their belt.

What we like about the venue:

Atmosphere: Calm, clean and professional.
Specialises in: Face-framing brows, you'll find no blurred lines here!

Based within Minsony - London Treatment Room in King's Cross, you'll find Yufei Shi - a quaint treatment room offering semi-permanent makeup and cosmetic injectables. For a face glow-up in central London, this is the place to be.

Nearest public transport:

Located a stone's throw away from King's Cross, the clinic can be found using tube and rail services.

The team:

Yufei is an advanced aesthetic practitioner and she has been in the beauty industry for the last 20 years. She has continuously developed new skills throughout her career, ranging from beauty treatments to semi-permanent makeup, and moving on to aesthetics. Since 2019, Yufei has been providing aesthetic treatments for clients and has built a good reputation among her client base, mainly relying on client recommendations to build up her clientele.

Yufei’s approach to aesthetics involves a thorough understanding of a client’s facial structure. She chooses the correct products, injection techniques, and devises a step-by-step treatment plan based on the client’s age and skin condition to achieve a naturally balanced and harmonious aesthetic goal.

Yufei will combine anti-wrinkle injections, dermal fillers, thread facelifting, meso skin nutrient injections, etc., according to the client’s needs and recommend suitable treatments for your individual needs.

What we like about the venue:

• Atmosphere: Very modern and professional.
• Specialises in: Dermal fillers, mesotherapy, skin rejuvenation, thread face lift, anti-wrinkle injections, microneedling, fat-dissolving, and semi-permanent make-up.
• Brands and products used: Juvederm, Revolax, Redensity 2, Ellanse, Sculptra, Radiesse, Bcouture, Profhilo, Nucleofill, Lumi Eye, Fillmed135HA, Cyocare715, Inno Vitamin C.
• The extra touches: This is an English and Chinese-speaking clinic.

Discover London Beauty by Elle , a sanctuary of beauty nestled in London, near by Khnightsbridge and Harrods . Immerse yourself in their warm and expertly professional ambiance, where they excel in the art of face threading and eyelash extensions.

The team:
Ludo, your beauty specialist, is dedicated to providing you with exceptional beauty services.

What we like about the venue:

• Atmosphere: Friendly and professional.
• Specialises in: Make up ,Face threading ,Eyebrows and eyelash extensions Natural volume , Russian Mink set , eyebrows lamination

Enter the prestigious world of Alina Budonna Aesthetic Treatments, London, where innovation meets indulgence in the pursuit of flawless skin. Renowned for its expertise in advanced aesthetics, this elite clinic offers the pinnacle of precision with transformative fillers, results-driven facials, and the gold standard in anti-wrinkle treatments. With an unwavering commitment to excellence, its specialists take a bespoke, holistic approach to anti-ageing, seamlessly blending artistry with cutting-edge techniques to refine, enhance and rejuvenate. For those who demand nothing but the best, Alina Budonna Aesthetic Treatments is the ultimate destination for timeless beauty and luminous perfection.

Nearest public transport:

Knightsbridge station is just a 5-minute stroll away. Plenty of paid parking is available nearby for those arriving by car.

The team:

With years of experience, this aesthetic ambassador is dedicated to transforming your body and mind.

What we like about the venue:

• Atmosphere: Modern, redefining and friendly.
• Specialises in: Helping clients achieve their aesthetic goals with ease.

Welcome to Tams Glam, London. The venue prides itself on providing a personalised and dedicated service to each client.

Nearest public transport:

The venue is conveniently situated close to plenty of public transport options, ensuring a hassle-free journey to the venue for all beauty enthusiasts.

The team:

The owner is at the heart of the business. With a passion for beauty and a commitment to customer satisfaction, they ensure that every client feels cared for and leaves feeling rejuvenated and refreshed.

What we like about the venue:

• Atmosphere: Clean, modern and friendly.
• Specialises in: Cultivating a welcoming and comfortable environment where clients feel valued, respected and at ease, as well as providing expert advice and guidance.

Step into the soothing sanctuary of Brittany Beauty & Aesthetics, London, where tranquillity meets transformation. This salon specialises in the art of killer fillers, fierce facials and a sprinkle of anti-wrinkle, offering a harmonious haven for those seeking that skinstagram complexion. With an emphasis on enhancing natural beauty, this talented technician will employ a holistic approach to anti-ageing that encompasses both prevention and correction. Go for the glow at Brittany Beauty & Aesthetics.

Nearest public transport:

The venue is conveniently located near plenty of public transport options, ensuring a hassle-free journey for all beauty enthusiasts.

The team:

With years of experience, this aesthetic ambassador is dedicated to transforming your body and mind.

What we like about the venue:

• Atmosphere: Modern, redefining and friendly.
• Specialises in: Lashes, brows, and aesthetics, helping clients achieve their aesthetic goals with ease.
• The extra touches: English and Spanish are spoken fluently at the venue.

BeautyHub, situated in knights bridge HIGH STREET WITH IN BEAUTY SPOT is a dynamic destination offering a comprehensive range of beauty treatments to enhance your natural radiance. This exceptional establishment is your one-stop hub for all your beauty needs. Step into BeautyHub and immerse yourself in a world of personalised care and transformation. From expert waxing services that leave your skin smooth and flawless to skillfully applied makeup that accentuates your best features, their experienced beauty professionals are dedicated to delivering exceptional results.

Experience the art of eyelash services, whether it's Korean lashes for added length and volume or lash lifts for a stunning, natural-looking curl. BeautyHub's modern and stylish interior creates an inviting atmosphere, ensuring a comfortable and enjoyable experience for every client. With a commitment to using top-quality products and staying abreast of the latest beauty trends and techniques, BeautyHub is dedicated to providing outstanding services that leave you feeling confident and beautiful.

Whether you're preparing for a special occasion or simply seeking a pampering session, BeautyHub is your go-to destination for all your beauty desires.

Nearest public transport:

The venue is based on BRACKNELL High Street, with local bus routes nearby.

The team:

They are highly trained beauticians, with many years of experience under their belt.

What we like about the venue:

• Atmosphere: Bright and friendly.
• Specialises in: Ombre brows.
• The extra: The venue is wheelchair accessible.

Welcome to Gabrielle Permanent Makeup, London. The venue prides itself on providing a personalised and dedicated service to each client.

Nearest public transport:

The venue is conveniently situated close to plenty of public transport options, ensuring a hassle-free journey to the venue for all beauty enthusiasts.

The team:

The owner of the venue is at the heart of the business. With a passion for beauty and a commitment to customer satisfaction, they ensure that every client feels cared for and leaves feeling rejuvenated and refreshed.

What we like about the venue:

• Atmosphere: Clean.
• Specialises in: Cultivating a welcoming and comfortable environment where clients feel valued, respected and at ease, as well as providing expert advice and guidance.