Choose from 13 venues offering chemical straightening near Selfridges, London

Love is in the hair, with Kensington Hair Boutique, London. Witness the transformation as frizz is tamed, curls are defined, and your hair emerges with a newfound lustre and life. Discover the art of hair customization through these scissor scholars' expert cutting and colouring techniques. Those bad hair days will soon become a pigment of your imagination. Brand new hair is the ultimate power statement, so book today for your ultimate hairy-tale ending.

Nearest public transport:

A 7-minute walk from Gloucester Road station will lead you to the hairdresser's hot seat at Kensington Hair Boutique.

The team:

Their custom service aims to leave you feeling so relaxed and comfortable that you can't wait for your next visit.

What we like about the venue:

• Atmosphere: Transforming, professional and friendly.
• Specialises in: Everything hair.
• Brands and products used: L'Oréal, Nashi and Olaplex.
• The extra touches: English and Italian are spoken fluently at the salon.

A cultured hair and beauty salon situated in the heart of Paddington, One O Three Studio boasts decades of industry experience. Find an efficient, effective and friendly service throughout the week here in a cosy, comfortable setting.

Their team of international hairdressers work with the philosophy: 'look good, feel great' and specialise in women’s and men’s haircuts, hair colouring and blowdry treatments. There’s also a beauty menu including waxing, threading, facials and makeup.

Residing in one of West London's affluent areas is Mayfair Barbers, well established and highly sought after offering; haircuts, colouring, beard trimming and chemical relaxing treatments to suit all needs and hair types.

The services on offer have been carefully handpicked to ensure variety and high quality. The team pride themselves on being able to make your desired look a reality while providing a relaxed and traditional setting for your treatments.

Just a short walk from Knightsbridge Station and with plenty of local bus routes and street parking, the location is convenient and easy to reach. You'll find the barbers tucked away inside Heart of London Souvenirs shop opposite the iconic Harrods. For men who are looking for a spot of grooming with top-notch service, Mayfair Barbers is a safe bet.

Ticro Hair is a one-of-a-kind salon in the heart of London that specialises in permanent straightening, alongside classic haircuts and styling for both men and women.

Bringing together the precision of Japanese beauty technology with the creativity of London, Ticro offers the best of both worlds no matter your hair type.

The talented team are highly experienced and enthusiastic about giving you the style you've been coveting. They use original Japanese products to permanently straighten your hair, or you can choose your favourite type of permanent curl.

With highlights, colouring and blow drys completing the menu, together with your stylist you'll be able to leave with a look that suits you.

Find Ticro Hair just 5 minutes from both Covent Garden and Tottenham Court Road underground stations. Book in today and revive your locks.

Welcome to Creative Hairstyle Lu, located in the heart of London and a stone's throw from Marylebone station. Whether you are looking for the latest trendy cut or the most fashionable manicure, Creative Hairstyle Lu offers a high level of customer service combined with expert stylist Luciano Rodrigues and his team.

Nearest public transportation:

Just a 2 minute walk from Marylebone station. Team: Highly experienced, professional and creative team with over 25 years of experience.

What we like about the venue:

The atmosphere: Luxurious, comfortable, friendly and welcoming.

Specializes in: Hair and nails. The extra touches: Free WiFi and free non-alcoholic refreshments.

SATORI-ldn is located in Victoria SW1. This cool and contemporary salon is in the heart of Cardinal Place shopping and restaurant complex - and open 7 days.

A talented bunch of highly experienced stylists with years of top-level London and International experience covering all services.

SATORI-ldn has specialists in

• colouring
• relaxing / smoothing / straightening with premium quality Nano Keratin and Japanese Yuko systems
• extensions

Nearest public transport:

A 2-minute walk from Victoria main line station and adjacent to the Cardinal Place exit of Victoria tube station.

What we like about the venue:

• Atmosphere is professional and friendly
• Specialist skill sets
• Excellent location
• Cool, contemporary salon

Enhancing one's natural beauty can feel empowering and at PIED-DE-POULE, London, that is the ultimate goal. With an extensive list of skin-smart treatments and speedy solutions to hairy situations, that'll remind you of the god or goddess you truly are. Perfect, for lovers of everything and anything beauty-related, if you're looking to be primped, preened, polished and pampered, then go ahead and spoil yourself with a trip to PIED-DE-POULE.

Nearest public transport:

Oxford Circus station is only a 5-minute stroll away.

The team:

With tons of experience, these skilful technicians will bring your visions to reality, as you emerge as the epitome of timeless elegance.

What we like about the venue:

• Atmosphere: Vibrant, modern and friendly.
• Specialises in: Hair and beauty.

Experience a boutique spa concept nestled in the heart of Mayfair with a holistic approach to health and beauty. From immersive spa experiences and facial aesthetics, to specialist physical therapies and nutrition, we treat every aspect of your wellness journey.

Personal, warm and discreet, with relaxing treatment rooms, state-of-the-art therapy equipment, a peaceful swimming pool and traditional Moroccan hammam, explore a multi-faceted space where modern science meets the wisdom and serenity of ancient practices, bathed in an air of seclusion and peace.

Hidden at the heart of Park Lane Wellness lies a bespoke Moroccan hammam, where tradition meets modern wellbeing in a tranquil space of soothing warmth. Known for its focus on gentler cleansing and exfoliation, Moroccan hammam rituals transport you through different spaces in a refreshing, relaxing sequence that feels cleansing for both body and soul.

Book your next hair appointment at Afroworld,where you can find braiding, deadlocks, hair extensions, Beauty and nails . These styling superstars will deliver your hair and nail goals and every visit leaves you wanting to come back for more.

Nearest public transport:

Located in Cricklewood, London, the salon is very accessible by public transport with Cricklewood train station and Kilburn underground station both within a 10-minute walk.

The team:

The owner has over 20 years of experience working with hair and styling, ensuring to offer a wide range of services. The friendly team here go the extra mile to ensure you leave happy and satisfied.

What we like about the venue:

• Atmosphere: Friendly and fun.
• Specialises in: Braiding and afro hair.
• The extra touches: Easily accessible by public transport

Raisa PHair & Beauty London is a hair and beauty salon based in Bayswater, Paddington, Royal Oak, Queensway London.

Nearest public transport:

Bayswater, Paddington and Royal Oak tube is a short walk away.

The team:

All the technicians are experienced, friendly professionals known for building human connections.

What we like about the venue:

• Atmosphere: Very modern and professional.
• Specialises in: Haircuts and colouring + treatments on the Hair and Scalp, Sugaring hair Removal Expert, Lash lift/eyebrow shape/tint/lamination Expert, Facial/Aesthetics.
• Brands and products used: Wella, Sassoon, Hara, Janssen Cosmetics, Sugaring Beauty.
• The extra touches: Bank transfer is accepted.

Head to Hair By Carol Lassey, specialist in afro hairdressing, for your next cut, colour or treatment in Marylebone.

Carol has more than 20 years of experience and uses products from Affirm and Wella for her treatments.

She knows how to work with your hair type, giving you the style or colour that suits what you want.

You can find her within Peter Ghaziri salon, a short walk from both Bond Street and Oxford Circus tube stations.

Sheba Hair is located in Frampton St, Marylebone. A hair salon with over 20 years of experience in the industry, offering a range of hair treatments including organic treatments, hair relaxers, haircuts and more.

Sheba Hair are specialists in Afro curly mixed hair. They also take pride in giving a very discreet service for people with hair loss or hair thinning, using all the expertise and techniques custom made for hair integration procedures from the team members.

The salon can be found in between both Warwick Avenue and Edgware Road stations and there are many bus services that stop nearby the salon.

Hairlux Soho is a specialist hairdressing service offering a wide range of treatments to glamourise your look. Based inside Lavish Beauty, they provide everything from hair up to highlights, all performed with meticulous attention to detail to ensure you always leave looking your best.

Inside the salon’s dynamic space, you are treated to the experience, skill and creativity that Hairlux have become known for. Personalising each treatment to suit your specific needs, they work with you to achieve the results you want. Combined with the use of high quality brands such as Kerastase and L'Oréal, Hairlux ensure a radiant and long lasting finish with every visit.