Choose from 7 venues offering Pureology near St James, London

Welcome to Live True Soho, this lovely and highly professional hair salon based in Central London. The team offers a wide range of some of our favourite unisex haircutting and styling services as well as some of the best colouring and highlighting treatments in town.

Nearest public transport:
Located in the Soho area, the venue is easily reached by public transport - with bus stops available nearby and a 6-minute walk from Tottenham Court Road station.

The Team:
Aiming to give you a new style that makes you feel more you, their talented stylists explore what you want collaboratively.

What we like about the venue:

• Atmosphere: Chill & welcoming.
• Specialises in: Colour.
• Brands and products used: Redken.
• The extra: Free non-alcoholic refreshments available to customers and the team also speaks French, Italian, Portuguese and Spanish.

Within St. George’s Wharf, opposite Vauxhall Bus Station, Live True London - Vauxhall is a full service, chilled out unisex hair salon.

Aiming to give you a new style that makes you feel more you, their talented stylists explore what you want collaboratively.

They’re experts in hair that understand that you’re an expert of yours. So whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour, they want to inspire you with new techniques and trends but know that you can inspire them too.

Just a 2-minute walk from Brixton station on Brixton Road, Live True London - Brixton offers a full range of hairdressing services from cuts and blow drys, to up-dos and specialist colour services. Aiming to give you new hair that makes you feel more you, one of their talented stylists will make you feel totally comfortable to explore what you want collaboratively.

They’re experts in hair that understand that you’re an expert of yours. So whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour - they want to inspire you with new techniques and trends, but know that you can inspire them too.

Established in 1978, Castiel's L'Oreal Hair Studio is a unisex hair salon located just minutes away from The British Museum in Holborn. This family-run salon’s bright and colourful interior reflects their warm and engaging approach to hairdressing, making you feel completely at ease as soon as you step inside.

While you enjoy a refreshing cup of tea or glass of water, your dedicated hairstylist listens carefully to your requests, offering expert advice and suggestions to find a look that suits your personal style. The exclusive use of premium brands such as L’Oreal, Kerastase and Olaplex ensure soft, silky hair with a healthy shine, leaving you feeling utterly pampered.

Nestled amongst the elegant Regency-style facades of Chelsea's Smith Street, you'll find Williams and Rice, an award-winning hair and wellness studio renowned locally as one of the capital's best-kept secrets.

This idyllic venue has all you need for a feel-good hair treatment, whether you're after an everyday chic style or a captivating look for that important date in your calendar.

The talented and highly experienced team have spent years honing their craft and their meticulous attention to detail coupled with a keen eye for beauty shine through in the outstanding service that they provide. Aiming to create a unique look that is suited to match your hair type and desired style, your stylist goes the extra mile to ensure your individual needs are met.

Book your next hair appointment today and treat yourself to a moment of luxury within the tranquil and ornate confines of Williams and Rice. Please note all drinks are charged at £1

In an archway just along from Clapham High Street station, Live True London - Clapham North is a full service, chilled out and cool hairdressers'. Offering a range of quality hair services including haircuts, highlights and specialised blow drys, they've also recently introduced manicure and pedicure treatments, including Shellac nails for that long lasting, pristine finish.

Aiming to give you new hair that makes you feel more you, one of their talented stylists will make you feel totally comfortable to explore what you want collaboratively. They’re experts in hair that understand that you’re an expert of yours. So whether that’s a simple trim, unusual v-shaped undercut, polished up-do or a dramatic new colour - they want to inspire you with new techniques and trends, but know that you can inspire them too.

The award-winning Eleven Mayfair offers the latest in unisex cuts, Redken colours and contemporary styling from their sleek spacious salon right in the heart of London.

Voted Bridal Hairdresser of the Year 2015, this super contemporary salon is headed up by styling duo Christian and Sebastian has been featured in Red, Instyle and The Huffington Post to name a few. The first UK salon to launch the Digital Perm back in 2000, their menu continues to innovate with everything from the genuine Keratin infused Brazilian blow dry to detailed updos, an intensive Japanese Diamond treatment and a full Redken colour bar.

Situated just a short walk from both Bond Street and Oxford Circus Underground, Eleven Mayfair offers personalised consultations with every treatment and has evening appointments until 8 pm every Thursday and Friday.