I had the half hour bespoke massage which ended up being a combination of thai massage stretches and Swedish type muscle work. Did my whole body for circulation and then focussed on my back and shoulders using oil. My massage therapist Pat was fantastic! She really eased the tension pain in my neck and worked out some knots that have gone overlooked in other massages even though we only had a short time. She said she could make it even better with repeat appointments. I will definitely go back. If you're very tight and want a massage that really works rather than just glosses over the surface, I highly recommend. Good value for London with the Treatwell discount. Not too far a walk from Baker Street station. All the staff were really nice.
I never tried Swedish massage before so I can't really compare. However the masseuse was very good, and I am definitely coming back. The overall experience was satisfactory and would recommend it.