Let's be honest, waxing is nobody's dream treatment. Pure Wax makes the whole experience as painless and enjoyable as it's humanly possible. Adelina, the founder of the salon, is friendly and professional with great attention to detail. I would highly recommend this place for all your waxing needs.
Pure Wax is tucked away at the back of a tacky London tourist gift shop, but don't be fooled into judging it by the exterior - as soon as you go upstairs to the salon, you are greeted by spotless decor, and bright customer service.
The receptionist was very welcoming, and I was quickly taken through for my prepaid treatments: brow and upper lip threading, and bikini wax. The beautician was friendly, and professional, and put me at ease very quickly. She spent a good deal of time getting my eyebrows just right, and even filled them in again afterwards so that I could go back to work with lovely eyebrows instead of hiding under my fringe as I usually have to.
All in all it was a very pleasant experience and I would recommend this salon in a heartbeat.