A little strange to get there--through the tchotchke shop--but nice place inside. Friendly staff and a very thorough (and hygienic) wax for a great price.
This place is a hidden gem. I chose Pure Wax based on the many positive reviews and and the location. Staff and service were professional and the Hollywood wax was quick with minimal discomfort. I will definitely be returning and would absolutely recommend them.
Absolutely loved my experience here. I have decided it will be my new regular for waxing. Fran was wonderful! I have been here there and everywhere with waxing and my eyebrows have a few minor imperfections as a result :)
Fran was attentive, warm, friendly, had a close attention to detail and gave me advice about how to restore them to an even shape. So wonderful.
I find the value for the service you get to be exceptional.
The salon is in the back of a souvenir shop on the Strand, but it's easy to find. The shop has a big sign on the street, and you just go to the back of the store and up some stairs (I asked the store cashier and they were happy to help). It seems a little strange at first, but once you are through, it's a lovely little salon hidden away from the city. Perfect.