PureWax is always friendly. The Soho branch is smaller than Farringdon but still has Netflix in the rooms which I love as a distraction, and they leave wipes to get ready. Good experience overall, lots of attention to detail at the start but then it was a bit rushed and uncomfortable towards the end. I was asked to bend and move around a lot - at one point with my knees to my chest instead of just turning over. Happy with the finish though