While the place is nice, I got the worst blow dry I've ever gotten. Definitively not worth 40 pounds. It felt like they wanted to get it over and done with, and didn't really care about how it looked. I definitively not recommend this place.
I was welcomed on a cold Friday evening with a glass of red wine, so it couldn't have started much better. But in all seriousness, Pimps and Pinups provides an excellent service regardless of the cut and style that you are going for. I went for a cut that was significantly out of my comfort zone, but my stylist was reassuring, knew what she was doing, and did a beautiful job. The cut is significantly nicer than I have received in more expensive salons across London. I will definitely be back.