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The John Frieda Aldford Street salon has always been recognized by clients and press alike as a discreet oasis of understated chic and calm. No sign above the door, no overt branding, just quiet, consistent excellence in hairdressing
When John Frieda opened his first salon on New Cavendish Street, London, he couldn't possibly have known the impact he was going to have on the world of hair care.
Fast forward three decades and his brands are personal favorites of celebrities, beauty experts and consumers worldwide.