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    1. Home
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    3. Hot on socials: 6 beauty trends to book this July

    Hot on socials: 6 beauty trends to book this July

    Published on 16 July 2026 by Miryam Amer

    Table of Contents
    • Hair: colour that commits and curls that don’t care
    • Nails: statement art and the perfect summer red
    • The extras everyone’s booking
    • Ready to book?

    Summer is fully here, and your feed has opinions. Between the holiday countdowns and the golden hour selfies, six beauty looks have surfaced that feel entirely July: warm, bold, a little bit playful, and all about making the most of the season. We’re talking pink hair that actually works in real life, nails that demand a second look, a lash treatment the entire internet is obsessed with, and a smile upgrade that takes about ten minutes.

    Treatwell teal banner with close-up of naturally lifted lashes after a Korean lash lift on freckled skin

    Whether you’re mid-holiday, planning one, or just living for a long weekend in the sun, these are the trends worth saving, sharing, and showing to your stylist. Here’s what’s hot this July.

    Hair: colour that commits and curls that don’t care

    July’s hair trends sit at two extremes, and we’re here for both. On one end, a colour so statement it stops people mid-scroll. On the other, a cut that celebrates natural texture and couldn’t look more effortless. The common thread? Confidence.

    Pink hair is back

    Long wavy pink hair with peach and blonde tones, textured wet-look styling, editorial summer portrait

    It never really left, but this summer pink hair has gone fully mainstream again. The 2026 version is softer, glossier, and more wearable than the block-colour pinks of the past. Think peach-tinted blush tones, pastel candyfloss, and warm rose gold that shifts in the light. The vibe is less costume, more “I did this on purpose and I look incredible.”

    What’s driving the comeback is how versatile the shades have become. A temporary gloss treatment can bring coppery peach-pink tones to blonde hair without a dramatic overhaul, while brunettes can go for a micro-balayage that adds playful apricot reflections to darker locks. You can go as bold or as subtle as you like, and the colour fades gracefully rather than turning brassy (always a plus). Bring reference photos to your colourist and talk through how much commitment you’re after. A semi-permanent gloss is a gorgeous low-risk starting point.

    Curly mop

    Curly mop haircut with natural voluminous texture on dark brown hair, relaxed summer portrait

    A voluminous, textured, slightly undone crop that celebrates natural curl pattern rather than fighting it. The curly mop has been all over social media this summer, driven by a wider shift toward embracing natural texture and stepping away from heat-styled perfection.

    The cut works by layering strategically to encourage bounce and definition, rather than weight. It’s designed to look lived-in and full of movement, whether you’ve got tight coils, loose waves, or anything in between. The key is a stylist who understands curl shrinkage and knows how to cut for volume, not against it (there’s a real difference, and it shows). Air-dry with a curl cream and let your hair do its thing. The whole point is that it looks effortless, because it is.

    Book your summer hair appointment on Treatwell

    Nails: statement art and the perfect summer red

    This month’s nail trends couldn’t be more different from each other, and that’s what makes them both so good. One is detailed, maximalist, and made for close-up photos. The other is a single glossy colour that looks stunning on every skin tone. Take your pick, or honestly, get both.

    Pierced nails

    Mixed nail art set with small crystal piercings, star motifs, and colourful accents on almond-shaped nails

    Tiny charms, dangling jewels, and delicate metal details attached to a small hole or loop at the nail tip. Pierced nails are one of the most visually striking nail art trends on social media right now, and they photograph brilliantly. The look ranges from a single minimal hoop to full charm collections that catch the light every time you move your hands.

    This is intricate, creative work that sits firmly in the “show your nail tech and let them work their magic” category. The best results come from longer nail shapes (almond or stiletto tend to work well) where there’s room for the piercing to sit without weakening the structure. Bring your inspiration screenshots and be open to your nail artist’s advice on placement. They’ll know what works for your nail length and lifestyle, and the result is something genuinely show-stopping.

    Tomato red pedi

    Glossy tomato red pedicure on sun-kissed foot with gold toe ring, turquoise sea in the background

    A warm, glossy, orange-leaning red that looks like a sun-ripened tomato and was made for sandal season. Tomato red is one of the most universally flattering pedicure colours of the summer, brighter and juicier than classic crimson, warmer than cherry, and it absolutely glows against sun-kissed skin.

    The beauty of this shade is its simplicity. No nail art required, no elaborate design. Just a rich, glossy, perfectly applied red on your toes, and suddenly every pair of sandals looks like a deliberate style choice (we love a low-effort win). It works with white linen, denim, a black dress, literally everything. Your next pedicure just got very easy to decide.

    Get your pedicure booked on Treatwell

    The extras everyone’s booking

    Sometimes the best beauty trends aren’t about a dramatic transformation. They’re about a small, specific detail that makes everything else look a little bit better. These two are exactly that: one adds sparkle to your smile, the other gives your lashes a lift that lasts for weeks. Both are quick, both are trending hard, and both make a surprisingly big difference.

    Tooth gems

    Close-up of a smile showing two small crystal tooth gems on lower teeth, summer portrait

    A tiny crystal, gold charm, or gemstone bonded to the surface of your tooth using dental-grade adhesive. Tooth gems have moved well beyond their Y2K origins and landed firmly in the mainstream, with searches up significantly and everyone from your favourite influencer to your colleague quietly adding a bit of sparkle to their smile.

    The 2026 version of the trend leans minimal. Single stones, subtle placements, and a “barely there” sparkle that only catches the light when you smile or laugh. The application takes about 15 to 20 minutes, it’s non-invasive, and the gem can last anywhere from six months to over a year with proper care. It can also be removed by a professional without damaging your enamel, so there’s no long-term commitment if you decide it’s not for you. It’s one of those rare trends that’s low-risk, affordable, and genuinely fun.

    Korean lash lift

    Close-up of naturally lifted lashes after a Korean lash lift, soft separated curl with airy texture on freckled skin

    A semi-permanent lash treatment that lifts and curls your natural lashes from the root, creating a wide-eyed, naturally enhanced look without extensions, glue, or daily mascara. Korean lash lifts have seen an extraordinary surge in UK search interest, and once you see the before-and-after results, it’s not hard to understand why.

    What makes the Korean technique different from a traditional lash lift is the focus on lash health and natural-looking results. It uses a glueless, balm-based system with flat silicone shields instead of curved rods, which means a gentler process, cleaner separation, and a softer, more airy curl that looks like your lashes just happen to be perfect (rather than permed into place). Most sessions take under an hour, and results last six to eight weeks. If you’ve been thinking about ditching your lash curler, this is your sign.

    Book your lash lift on Treatwell

    Ready to book?

    That’s July taken care of. Six trends, all over your feed, all worth trying. Whether it’s a bold new hair colour, a perfect summer pedi, a little sparkle on your smile, or lashes that look effortlessly lifted for weeks, Treatwell makes it easy to find the right salon, read real reviews, and book for whenever suits. Today, tomorrow, or that golden window before your next holiday.

    Find a salon near you on Treatwell

    FAQs

    How long does pink hair colour last?

    It depends on the type of colour. A semi-permanent gloss typically lasts two to four weeks and fades gradually. A permanent colour lasts longer but requires more maintenance. Your colourist can advise on the best option for your hair type and lifestyle.

    Are pierced nails safe for natural nails?

    On natural nails, piercings can weaken the tip, so most nail artists recommend them on extensions or overlay enhancements where the structure is stronger. Your nail tech will advise on what works for your nail length and type.

    Do tooth gems damage your teeth?

    When applied professionally using dental-grade adhesive, tooth gems are non-invasive and don't damage enamel. Removal should also be done by a professional to keep everything safe. Avoid DIY kits with non-dental adhesives.

    How long do Korean lash lift results last?

    Results typically last six to eight weeks. The treatment uses your natural lashes, so the curl grows out gradually as your lashes go through their natural cycle. Most people book their next session before the previous one has fully grown out.

    Is the curly mop cut suitable for all curl types?

    The cut can be adapted for most curl patterns, from loose waves to tight coils. The key is finding a stylist experienced with textured hair, as the cutting technique differs significantly from straight hair. Bring reference photos and discuss your curl type at your appointment.

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