Like all great beauty trends, we stumbled across this one on the Internet. Not Reddit or TikTok this time, but Pinterest. Skinimalism is an ultra-natural, skincare-cum-make-up routine. Think Glossier vibes – effortless, cool, fresh and paired back. Here’s how to hop on the trend.
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1 A face workout for firmnessThis is basically for the same reason we’ve been trying to keep up with our pilates routine from our living room floor for the past year. Stretching and relaxation exercises strengthen and tone the muscles in our face. Just a few minutes a day are enough to promote blood circulation, stimulate collagen production and strengthen the connective tissue. The result? Firmer, younger-looking skin. Search #faceworkout on Instagram for tonnes of how-to videos.
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2 Aloe vera for soothing and moisture
An absolute miracle cure when it comes to natural skincare. The gel of the medicinal plant contains lots of goodness that supplies our skin with moisture, stimulates collagen production and counteracts the signs of ageing. It’s also cooling, soothing and filled with antiseptic properties, which ensure a healthy glow. Try a mask or moisturising cream that boasts aloe vera as an ingredient.
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3 A little bit of makeup (if you fancy it)
Skinimalism is all about a natural look so now’s not the time for heavy coverage foundations and concealers. A tinted moisturiser, BB or CC cream will help even out skin tone while letting the skin underneath shine through. Spot conceal with a tiny amount of light coverage concealer to blue blemishes and brighten dark circles. Brush your eyebrows into shape (our favourite part of any makeup routine) and you’re good to go. Mascara, optional.
FAQs
What is skinimalism and how do you achieve it?
Skinimalism is an ultra-natural routine focused on minimal skincare and makeup. It features fresh, effortless beauty with lightweight products and a glowing complexion. Think soothing skincare, subtle even skin tone, and brushed brows.
How can you make your skin look firmer at home?
You can try a simple face workout for a firmer, younger-looking complexion. Stretching and relaxing your facial muscles for just a few minutes daily helps improve blood flow, stimulates collagen, and strengthens the connective tissue.
Why is aloe vera recommended for your skincare routine?
Aloe vera provides soothing moisture and supports healthy, glowing skin. It helps stimulate collagen, counteracts ageing, and offers cooling, antiseptic properties. Look for masks or moisturisers with aloe vera for best results.
What kind of makeup is suggested for a natural look?
Lightweight options like tinted moisturiser, BB or CC cream are ideal for skinimalism. These products even your skin tone while allowing your natural glow to show. Use a tiny amount of light coverage concealer for blemishes and brush your brows for a polished finish.
How long should a face workout take each day?
Just a few minutes daily are enough for effective facial exercises. Regular face workouts help tone muscles, boost circulation, and support firmer skin with minimal time commitment.