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    1. Home
    2. Editor's Picks Long-form
    3. Hair salons have reopened and everyone is going blonde

    Hair salons have reopened and everyone is going blonde

    Published on 8 July 2020 - Last updated on 19 December 2025 by Beth Ryan

    • Emily Ratajkowski
    • Kaia Gerber
    • Ariel Winter

     

    https://www.instagram.com/p/CBzKu3Qp7It/

    Emily Ratajkowski

     

    Eternal brunette and mega babe, EmRata, switched it up with a surfer-girl-meets-Sharon-Tate warm, honey blonde. The style is surprisingly low-maintenance too. Well, for a blonde anyway. Dark roots minimise upkeep (and ramp up the effortless cool), while the yellow undertone is far easier to maintain than cool, ashy tones. Bleached hair naturally has a yellow undertone, so it’s just about softening that, with toner or purple shampoo, to a buttery hue. 

     

     

    https://www.instagram.com/p/CCET9wiBzGI/

    Kaia Gerber

     

    When you’re the daughter of Cindy Crawford (the OG supermodel), you can pretty much get away with any hair colour your heart desires. And, Kaia Gerber’s full head of highlights is no exception. The combination of different tones – from platinum to honey and her natural light brown – adds dimension and gives it a more natural, sun-kissed finish. Using the lightest tones at the front of the head creates a halo-effect, brightening the hair.

     

     

    https://www.instagram.com/p/CCPkCtVjxk1/

     

    Ariel Winter

     

    You asked for blonde, and Ariel Winters is giving us blonde. We’re talking full-head-no-roots platinum, baby, with a soft champagne undertone. We’ll toast to that. This colour is no walk in the park, though. Bleaching your hair to this light a shade is seriously damaging and can leave the hair fragile, dehydrated and porous. Regular toner top-ups are non-negotiable – to ward off brassy tones – as are strengthening treatments, like Olaplex.

     

    It’s nearly time for salons to reopen (finally). With Treatwell, you can book beauty online at all your favourite salons – simple, hassle-free, and you can do it on the go. Discover amazing salons in your area.

    FAQs

    How do you keep honey blonde hair looking vibrant and low maintenance?

    Dark roots help keep honey blonde hair low maintenance while adding an effortlessly cool look. The yellow undertone is easier to manage than cool, ashy shades. Using a toner or purple shampoo softens the yellow for a buttery finish.

    Which products help maintain platinum blonde hair without brassiness?

    Regular toner top-ups are essential to neutralise brassy tones in platinum blonde hair. Strengthening treatments like Olaplex also help keep hair healthy and less fragile after intensive bleaching.

    How do full head highlights create a natural look?

    A combination of tones from platinum to honey with your natural colour adds dimension and a sun-kissed effect. Placing the lightest shades at the front creates a halo-effect to brighten the hair naturally.

    What are the risks of bleaching your hair to a very light shade?

    Bleaching hair to a very light or platinum shade can cause serious damage, leaving it fragile, dehydrated and porous. Maintaining the shade requires consistent care with toners and strengthening treatments to minimise ongoing damage.

    Why are warm blonde tones easier to maintain than cool tones?

    Warm, yellow-based blonde shades are easier to maintain because hair naturally lightens to a yellow undertone when bleached. Cool, ashy tones require more upkeep to prevent brassiness and maintain the right hue.

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