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Treatwell's male waxing report shows City boys mean business

From: Have you heard...?,

Treatwell's male waxing report shows City boys mean business

Wahanda has uncovered how much more groomed men are in 2013, compared to 2012.

After witnessing a massive increase in male treatments being booked via our (discreet) booking platform, we delved into the personal grooming habits of British men. We found that a lot of men on the street are no longer content with rocking the “natural” look downstairs, and instead opt for either a bit of a tidy-up or a thorough clear out.

Our research uncovered:

  • The demand for male waxing has risen 56% – Keeping everything neat, tidy and inside the lines with subtle ‘manscaping’ has more than doubled in popularity over the last 12 months
  • The Man-zilian fan club has expanded by 2% – A small increase in male Brazilian waxing shows that a growing number of UK men are dedicating themselves to keeping front-of-house fully clear
  • 'Back, sack & crack’ popularity has increased 73% in Canary Wharf – The Full Monty of waxing has become increasingly popular…in Canary Wharf. When it comes to a thorough grooming, it seems those city boys mean business
  • Spa treatment bookings are up 31% - To take the sting out of all that waxing, more men than ever are treating themselves to the odd facial, massage or full spa ‘package’ (ahem)

Here at Wahanda we like to think we've made male grooming more accessible than ever before with our discreet online appointment booking system - perfect for the high man-tenance (at least in private) gent!

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From 'how regularly you cut your hair' to 'preferred waxing style', we've been asking the nation about their beauty habits, trends and (where possible) quirks. Check out Treatwell's 'Have you heard...?' blog for all the latest findings straight from the horse's mouth...

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