Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback – and that last one might be just the most important. There’s a reason you see the same popular beauty brands popping up again and again in stores – customers love them. So, whether you specialise in hair, nails or skin, these are the in-demand brands your customers actually want to see you cracking out for their treatments. Keep these guys in mind when you’re updating your stock.
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1 Hair: Olaplex
If you want to up your treatment game, look to Olaplex. The product series returns damaged hair to its former glory, by reconstructing broken strands and is super popular with clients who are prone to coarse hair, and dullness – and long-standing heat-styling addicts.
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2 Hair: Wella
Wella's been a household name since 1880 (for real). It has a successful studio network and support system for stylists with tons of training resources, so it's no wonder you see its name everywhere you go.
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3 Skincare: ESPA
ESPA collaborates with biochemists and aromatherapists to create high-quality formulas using organic ingredients – a must-have with the ever-growing focus on eco-conscious consumption.
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4 Skincare: Dermalogica
Cosmeceutical brand Dermalogica packs its products with active ingredients that penetrate the skin deeper for longer-lasting results. Not only is it a facial therapist's best friend, it's also backed up by science. We know a win-win when we see it.
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5 Nails: O.P.I
O.P.I. products are popular because they don’t streak, have a great shade selection and strong pigmentation. They offer nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics.
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6 Nails: Shellac (CND)
Famous for its gel formulas, which are cured under a UV or LED lamp for long-lasting wear (of up to a month). If you can give your client a coat of polish that lasts longer than the average Bumble romance, we reckon they'll be back for more.