Daily blow-outs, weekly pedicures and monthly massages; it might sounds like the beauty regime of dreams but for millions of pampered pets, it’s just a typical week. It’s no wonder the pet grooming industry is booming right now, with more and more people booking their furry friends in for a day of extreme pampering almost as often as they choose to book their own cut and colour. And we’re not just talking about your run of the mill tail trim, we’re talking dye jobs, blueberry facials, reiki and aromatherapy baths, just to name a few. From instafamous felines (grumpy cat anyone?) to celebrity canines garnering hundreds of thousands of followers on social media, we have officially entered the era of cute, with owners loving nothing more than spending their well-earned cash on treating their pets to some serious TLC.
Just look at Lady Gaga’s prized French Bulldog Asia, who with a following of over 226K on Instagram alone has regular appointments with her doggie masseuse, or Marc Jacob’s Bull Terrier Neville, who is rumoured to be booked in for weekly sessions of doggie yoga, or ‘doga’ to help him unwind after a long and stressful day of hitting the streets of NYC. And don’t get us started on Karl Lagerfeld’s pet cat Choupette, who is said to have earned over £2,000,000 last year alone as the star of two major ad campaigns.
If you haven’t jumped on the grooming bandwagon yet, you can find deluxe doggie hotels up and down the country just waiting to spoil your pet rotten. So next time you’re scrolling through your insta looking for some style inspiration, step aside Kendall, there’s a new style tribe in town. Four legs are better than two. Woof!