If the idea of a blow dry makes you think of ladies who lunch, then fret not, there’s a new ‘do in town for Autumn that looks considerably cooler and more low-key. Meet the anti-blow dry, a style inspired by the catwalks and beloved of style mavens Olivia Palermo and Gigi Hadid.
Styled to sit on the perfectly acceptable side of messy, it takes the best bits of a classic salon blow out and throws in a spot of extra texture and movement for added oomph. Your hairdresser can dial it up, or dial it down depending on just how ‘undone’ you’re prepared to go.
The timing, well the timing couldn’t be more perfect as our hair faces a daily battering from the elements. Wind, rain and central heating only amplify the look and feel of the anti blow dry. No wonder those style savvy A-listers are embracing it head on. We love it worn with jeans and oversized chunky knits on down-days and even better, to dress down (but style up) your best party season frock. Low-key is the new high-fashion, or hadn’t you heard?
By Georgia Day
Book your blow dry nowFAQs
What is an anti-blow dry hairstyle?
An anti-blow dry is a hairstyle that blends the classic blow dry with extra texture and movement for a more relaxed, messy finish. This style offers an undone look, inspired by the catwalks and embraced by style icons like Olivia Palermo and Gigi Hadid.
How can you style your hair for an anti-blow dry look?
Ask your hairdresser to create a style that combines salon blow out techniques with added texture and movement. The level of “undone” can be adjusted to fit your personal taste, making it flexible for different preferences.
When is the best season for an anti-blow dry?
Autumn is the ideal time for an anti-blow dry, as wind, rain, and central heating can naturally enhance its look and feel. These environmental factors help amplify the relaxed texture that defines this trend.
Why is the anti-blow dry popular with style icons?
Style icons love the anti-blow dry because it achieves a perfectly imperfect, fashion-forward look. This trend suits both casual days in jeans and chunky knits, as well as dressing down more formal outfits for a chic, effortless vibe.
Can you wear an anti-blow dry style for parties?
Yes, an anti-blow dry is perfect for both down-days and dressing up for parties. It adds effortless style to party season outfits, making low-key hair the new high-fashion statement.