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Miryam Amer - Brand Content Manager, Treatwell

Miryam Amer is a storyteller who writes like she’s got somewhere to be – sharp, unapologetically bold, and bored of beige. Always with a POV in mind.

As Brand Content Manager at Treatwell, she shapes what we say as a brand and how it shows up across 15+ markets – ensuring alignment while protecting local nuance and authenticity.

A journalist turned brand storyteller, she’s gone from fashion radio and glossy mags (TELVA) to government comms (Ministry of Industry) and corporate strategy (Telefónica/O2).

She’s evolved from Spanish copywriter to global Brand Content Manager – helping shape campaigns that move numbers and hearts. Before Treatwell, she helped launch 10+ Silicon Valley start-ups – blending PR, content, and culture to make innovation feel human (and a little cooler).

Her work lives where culture, rebellion, and commercial sense collide – where brands stop playing it safe and start sounding relatable.

“My favourite superpower? Writing. I can fly.”

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Swedish vs Thai massage: key differences at a glance

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If your goal is to melt away stress with gentle strokes, go Swedish; if you need to fix "tech-neck" and improve flexibility through active movement, Thai is your winner. Your body has been carrying a lot lately. The back-to-back meetings. The commute. The mental load that somehow follows you into the weekend. At some point, 'I'll sort it later' stops working, and what you … [Read more...] about Swedish vs Thai massage: key differences at a glance

What’s your hair type? The 3-step test that actually works

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Identifying your exact hair type involves a simple "wash and air-dry" test to reveal your true pattern, combined with a quick check of your strand diameter and porosity level. We've all stood in the haircare aisle, overwhelmed by products promising miracles for "curly", "wavy", or "coily" hair. Understanding your hair type helps you choose the right care, but it's just one … [Read more...] about What’s your hair type? The 3-step test that actually works

Galentine’s Day: The guide that actually gets you

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Galentine’s Day is the February 13th celebration of friendship and unapologetic self-care (aka your squad’s official excuse to rebel) But here's what that actually looks like: not the Galentine's where bottomless prosecco is the main event and your phone eats first. We're past the 'Instagram filler' era. Let's call it intimacy 2.0 - transformative head spa sessions, … [Read more...] about Galentine’s Day: The guide that actually gets you

Soap nails: The clean-girl manicure trend everyone’s obsessed with

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Photo by Shutterstock. Milan Fashion Week. Been seeing soap nails everywhere lately? Same here. What started as a quiet trend recently has blown up into the most-wanted mani of the current Spring-Summer season. If you’re a fan of the ‘clean girl’ look and simple, elegant nails, this is one trend you need to know about. And, in a world of bold, statement-making nail art, … [Read more...] about Soap nails: The clean-girl manicure trend everyone’s obsessed with