The popular beauty brands your customers actually want to see in your salon in 2019
Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback – and that last one might be just the most important. There’s a reason you see the same popular beauty brands popping up again and again in stores – customers love them. So, whether you specialise in hair, nails or skin, these are the in-demand brands your customers actually want to see you cracking out for their treatments.
These are the popular beauty brands you’ll want to keep in mind when you’re updating your stock.
If you want to up your treatment game, look to Olaplex. The product series returns damaged hair to its former glory, by reconstructing broken strands and is super popular with clients who are prone to coarse hair, and dullness – and long-standing heat-styling addicts.
View this post on Instagram
Replenishing hair from summer damage ☀️ with @olaplex in salon professional strength Stand Alone Treatments! Search Locator.Olaplex.com to find a salon near you! ✂️ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Photo by: @ridgebeauty @ridgeproduction @olegbogdancom #olaplex #olaplexsalon #olaplexeveryservice #healthyhair #hairtreatment #olaplextreatment #summerhair #summer #hairstyle
Wella’s been a household name since 1880 (for real). It has a successful studio network and support system for stylists with tons of training resources, so it’s no wonder you see its name everywhere you go.
View this post on Instagram
Curls never looked so good 😍 Experience the curl revolution for yourself with our new #NutriCurls care & styling range… Available now! 🎉Find it via the link in our bio! 👆#AskForWella #FreeYourCurls . . . #WellaLove #WellaHair #WellaColor #SpeakEIMI #EIMI #wella #hairinspiration #haircolor #hairpainting #hairlove #hairtalk #hairtrends #hotd #hairoftheday #instahair #hairstylist #hairdresser #hairtransformation #curlyhair #naturalhair #naturalcurls #curlycommunity #curls #wavyhair #naturalwaves
ESPA collaborates with biochemists and aromatherapists to create high-quality formulas using organic ingredients – a must-have with the ever-growing focus on eco-conscious consumption.
Cosmeceutical brand Dermalogica packs its products with active ingredients that penetrate the skin deeper for longer-lasting results. Not only is it a facial therapist’s best friend, it’s also backed up by science. We know a win-win when we see it.
O.P.I. products are popular because they don’t streak, have a great shade selection and strong pigmentation. They offer nail treatments, finishing products, lotions, manicure/pedicure products, files, tools and acrylics.
Nails: Shellac (CND)
Famous for its gel formulas, which are cured under a UV or LED lamp for long-lasting wear (of up to a month). If you can give your client a coat of polish that lasts longer than the average Bumble romance, we reckon they’ll be back for more.
For more insights into the latest trends and fashions in the beauty industry, check out the Treatwell Trend Report 2019 – everything you need to know about what’s happening in the hair and beauty industry this year. Download the full eBook now – it’s totally free.
At Treatwell, we’re on a mission to make growing a hair and beauty business brighter for everyone. With our industry-leading digital tools, we connect a salon to a customer every 1.5 seconds and help them save time and manage smarter with our acclaimed salon software, Connect. Learn more about how you can grow your business with Treatwell today.
Get started with Treatwell today
Fill out your details below and one of our team will be in touch for a no strings attached, free consultation.
Find out how Treatwell could bring you more clients, managed easily online.