Liam Clifford

Liam is an experienced B2B marketer and our editorial lead, managing day-to-day editorial operations. Together with Treatwell, he’s helping businesses in the hair and beauty industry grow bigger and shine brighter online.

6 common salon mistakes that really bother your customers (it’s the small things that count)

A great salon experience is just that – an experience. To keep a customer booking with you again and again,...

5 simple salon design ideas to make the most of your space

The way your salon looks and feels is a key part of your customers’ experience even before they walk through...

7 salon social media ideas that’ll make you really stand out online

Building a strong social media presence for your salon isn’t easy. It takes a lot of work and a clear...

The popular beauty brands your customers actually want to see in your salon in 2019

Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback –...

The 5 things first-time waxing clients want to know (but are too afraid to ask)

With intimate waxing bookings increasing in popularity year after year, it’s become a bit of a growth industry for salons...

4 salon customer service tips for making a great first impression on clients

At the end of the day, the customer experience really is king. The better an impression you make on your...

The 4 best ways to market your salon to brides

With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much...

How to instantly get more salon reviews (and then use them properly)

It shouldn’t come as a surprise that customer reviews play a huge part when it comes to getting new clients...

5 easy ways to keep your salon team stays motivated, every single day

Successful growth in the hair and beauty industry is about so much more than just having some great services. To...

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