With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much brides-to-be could be worth to your business – if you can get them. From scouting out potentials to showcasing the skills of your salon, here’s how to get a bridal party on board.
1. Head to bridal shows
Usually, businesses found at bridal fairs are there to offer their ‘stress-reducing’ services to soon-to-be-wed couples. It’s a no-brainer – if you want to market your hair salon to brides, you should be there too. Get in touch with the organisers, set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model – or a willing staff member – and get those hair tongs going.
2. Market smarter (with Pinterest)
Props given for your Instagram, Facebook and Snapchat accounts, but Pinterest is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it’s okay first), then add key hashtags like ‘wedding planning’ and ‘bridal hair’, as well as your salon’s location.
3. Hook up with other businesses
Partner with local companies in the bridal business – think florists, caterers, dress boutiques, – to share the love, as well as the customers. Whether you arrange to leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you’ll soon widen your net. As the old saying goes, it takes a village to plan a wedding.
4. Advertise some pre-wedding discounts
Free-of-charge consultations are hard to resist for prospective bridal parties, and once they’re in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out.
With Treatwell, you can meet millions of hair and beauty customers looking for treatments online each and every day. Set up discounts with smart pricing, reach a huge new customer-base online and manage your business smoother with our industry-leading salon software, Connect. Join 20,000 salons across Europe.
FAQs
How can you attract more bridal clients to your salon?
Attend bridal shows and set up a stall to showcase your salon’s skills directly to potential brides. Bring a model or staff member to demonstrate live techniques and display an eye-catching set-up for maximum engagement.
Why should you use Pinterest for bridal marketing?
Pinterest is used by 40 million people a year for wedding planning, making it a powerful platform to reach bridal clients. Upload client images with relevant hashtags and your salon’s location to increase your visibility to engaged couples.
Which local businesses should salons partner with for bridal clients?
Partner with florists, caterers, and dress boutiques to share clients and promote each other’s services. Leaving leaflets at their counters and asking their staff to recommend your salon can help you widen your network within the bridal market.
How can you promote bridal packages and discounts effectively?
Offer free-of-charge consultations for bridal parties and advertise these deals on social media or through posters in your salon. Listing a dedicated bridal treatment menu lets potential clients know exactly what you can provide for their big day.
What features does Treatwell offer for salons targeting bridal bookings?
Treatwell connects you to millions of hair and beauty customers seeking treatments online every day. Set up smart discounts, expand your reach, and manage your business more efficiently with Connect, Treatwell’s industry-leading salon software.
