Nouveau HD beauty group x Treatwell

It’s official! We’re so happy to announce that, in June 2022, Treatwell announced our partnership with Nouveau HD Beauty group – a leader in professional beauty and home to market-leading brands HD Brows, Nouveau Lashes and K.B Pro.

Treatwell is committed to empowering the hair & beauty industry with technology and innovation, and the Nouveau HD Beauty group has chosen us as their official software partner. This means that, together, we’ll be further enabling the business into the world of digitalisation for the beauty industry. To see how Treatwell can help your salon, book a free demo with one of our experts today.

More about the partnership

When it comes to professional beauty and big industry brands – the Nouveau HD Beauty Group is truly a big hitter. Which is why we knew a partnership between our two companies would be a match made in heaven. With the help of our powerful, easy-to-use salon software, Treatwell PRO – the Nouveau HD Beauty Group is supporting their professional customers and helping them to streamline their everyday activities and business management. From digital calendars, online visibility, stock and staff management, and marketing – this is a great step in our mission to support the digitalisation of the beauty industry. Alongside this, Treatwell will be fully supporting the needs of the brand’s salon professionals at all stages of their software experience.

As our very own Miranda Mathews (Managing Director UKIE at Treatwell) puts it: “With this collaboration, we are saying goodbye to the old pen and paper ways of working and welcome another technology transition in the beauty world. Our SaaS technology helps to simplify the internal work of the salon, placing clients just a click away and we are looking forward to working with Nouveau HD Beauty Group across a variety of salons based in the UK.”

What does the partnership mean?

Kirsty Fox, Group Head of Marketing at Nouveau HD Beauty Group, also spoke about our new partnership. She says that “admin and marketing tasks are a major pain point for the beauty professional, so we’re delighted to partner with Treatwell and offer this support from another industry-leading brand. It was also clear from the outset that their focus on delivering customer service excellence is the perfect fit for our brands, and we can’t wait to start discussing the opportunities with our UK beauty salon network.”

From now on, the treatments that Nouveau Lashes, HD Brows, and K.B Pro professional customers offer will be available to book on Treatwell across multiple UK locations. Alongside this, the salons will have the capability to manage the day-to-day growth of their business with a digital diary, online visibility, reporting and analytics whilst also being able to manage their warehouse stock and supplier orders. Overall, this will considerably reduce the time that professionals would spend answering calls, reducing no-shows to appointments and can help the business achieve a broader online presence and adapt seamlessly towards a more digital future.

Treatwell is already trusted by over 45,000 salon professionals across Europe. Join the community, ditch the admin, and streamline your salon management. Book a free demo with one of our experts today.

About Nouveau HD Beauty Group

Nouveau HD Beauty Group is the creation of beauty business entrepreneur and world-renowned permanent makeup artist, Karen Betts. Operating multi-award winning, industry-leading, full-service professional beauty brands, HD Brows, Nouveau Lashes, K.B Pro, Karen Betts Professional and Nouveau Skin Therapy. The ‘proud to be British’ business is a global leader in developing and delivering professional beauty training, treatments and products, covering brows, lashes, permanent makeup, medical tattooing and skin therapies.