The year we’re ready to see off. But not before we do a little reflecting.
It was the year that brought us closer when we couldn’t be physically close. And a year in which over 9000 of you joined our Europe-wide community groups, to hear from, and support one another.
A year that everyone’s wellbeing (and nails, hair, and skin) took a serious blow, and the year that hair, beauty and wellness professionals — our stylists, masseuses, beauticians, barbers, nail techs, and facialists — were missed like never before. Not just for their skills and talent, but for their kindness, chatter and laughter too.
It was a year that this industry went above and beyond to elevate (already impeccable) hygiene standards. A time of doing the most to keep clients, team members and families safe.
It was the year that we came together, in our thousands, to fight, fundraise and lobby for our industry. We took a stand to show just how much hair, beauty and wellness is worth to the nation’s economy and wellbeing. The conversation’s not over yet, but we’re being heard.
It was a year that saw millions of clients rush back to salons, treatment rooms and massage beds, the second they got the chance. Many, many DIY disasters, and the inevitable appointments to fix them.
When we look back on that time, we look back on a year that shows how much this incredible industry — and every person within it — is valued.
This is simply a message from us to say, well done for fighting through this year.
Let’s bring on whatever comes next, together.
FAQs
How did the salon industry support each other during challenging times?
Over 9000 professionals joined Europe-wide community groups to offer support and share experiences. This close-knit community allowed salon owners and beauty professionals to connect, learn, and help one another during a difficult period for the industry.
What actions did you take to maintain high hygiene standards in your salon?
Salons elevated their already impeccable hygiene standards to keep clients, teams, and families safe. Extra measures ensured everyone could feel confident in the cleanliness and safety of the salon environment.
How did salons demonstrate their value to the national economy and wellbeing?
Salons collectively fought, fundraised, and lobbied for recognition of their industry’s worth. These actions highlighted just how much hair, beauty, and wellness contribute to both the economy and the wellbeing of people nationwide.
When did you notice clients returning to salons in large numbers?
Millions of clients rushed back to salons, treatment rooms, and massage beds as soon as they had the opportunity. This surge was noticeable following periods when salons were unable to operate, showing a strong demand for professional hair, beauty, and wellness services.
Why are salon professionals valued beyond their technical skills?
Salon professionals are valued for much more than their expertise; their kindness, conversation, and laughter make a significant impact on clients’ wellbeing. Their role extends beyond treatments, often providing emotional support and community connection.
