The salon industry’s digital revolution is still picking up. Beauty consumers are booking online in droves, looking for on-trend treatments at times that work for them. That’s great news for smart business owners. More and more customers booking online means even more opportunities to show those browsers and bookers just what you’re bringing to the table – and make sure it’s what they want right now.
Keeping an eye on the horizon is important for any business, but that’s even more true for the salon industry, where customers’ priorities and fashion choices can change at breakneck speed. Let’s take a look at the 6 beauty treatments you need to make sure are on your menu now, before your customers start asking for them.
Brows: Nanoblading
The next generation of microblading – a semi-permanent form of cosmetic tattooing. Nanoblading involves the same technique, but with super fine, flexible needles. This allows for a more ‘natural’ look, achieved with further precision and accuracy. With microblading bookings up +503% YoY, the nano-needle version may be the next big hit.
Think natural-look bushy brows, with definition at the arches, and hairs brushed upward.
Hair removal: Sugaring
The rise of the plant-based lifestyle is showing no signs of slowing down, and sugaring is the perfect example of what that looks like for the hair and beauty industry.
Sugaring involves applying a cocktail of lemon juice, sugar and water to the skin that removes hair from the root – with nary a chemical in sight.
Expect to see this popping up everywhere – sugaring bookings on Treatwell jumped 240% in the past year.
Hair colouring: Colour romanticism
Not just for the out-there anymore; ‘Colour Romanticism’ has arrived; all-over experimental hair colour in ‘sophisticated’ hues. Expect more requests for out-there, high maintenance hair colours – block shades of rich emerald greens, luxe metallic blues, and romantic rose pinks.
Nails: Custom manicures
A trend on the catwalk, and in real life – nails that defy conformity, to celebrate personality instead.
Visits to your salon become real conversations, as consumers ditch the everyday ‘average’ manicure in favour of complete customisation, adding a personal touch to their nail beds. Think decorative prints or lettering. Nail jewellery will remain on the scene too.
Men’s hair: Blow drys for blokes
Absolutely one of the top risers in the beauty industry, the brazilian blow dry will only pick up steam as more and more men get involved in booking themselves beauty treatments.
Straighter hair without the time investment and damage of constantly applying heat? No brainer.
Grooming: Beard trimming
As our increased numbers of men seeking professional help with their facial hair on Treatwell suggests (+153%!), the bushy, hipster beard looks like its way out. Instead, expect to be treating men looking for a more controlled, cleaner, and more stylised look.
FAQs
Which emerging brow treatment should you add to your salon menu?
Add Nanoblading to your salon menu for a cutting-edge brow service. Nanoblading uses super fine, flexible needles for a natural look with refined precision. With microblading bookings up 503% year-on-year, nanoblading offers even more realistic results that are in high demand.
How fast is demand for sugaring growing in hair removal?
Sugaring bookings have jumped by 240% in the past year. This plant-based technique removes hair from the root, using only lemon juice, sugar, and water—an appealing option for clients seeking natural alternatives.
What new hair colour trends are clients requesting?
Clients are looking for Colour Romanticism—bold, all-over hair colours in rich, sophisticated shades. Expect more requests for block colours like emerald greens, metallic blues, and romantic rose pinks, as these high-maintenance looks become increasingly mainstream.
How are manicure preferences changing among clients?
Clients now want custom manicures with personalised designs instead of standard looks. Offer decorative prints, lettering, and nail jewellery to cater to those seeking unique nails that showcase their personality.
Why should you offer beard trimming for men at your salon?
Beard trimming is gaining popularity as men move away from bushy styles. Bookings for professional beard services have increased 153%, with clients now seeking a more controlled, stylised look for their facial hair.
