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Brazilian Blow Dry Keratin description

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A hair on the head is worth two in the brush. Some of us can never manage to get sleek and bouncy hair like the A-listers on the red carpet, which is down to the fact our blow dryers aren’t cut out for producing glossy hair. If you just haven’t got the time to dry your hair to perfection, Keratin Conditioning Treatments are here to help. Not only will they ensure your hair looks fabulous without a lot of effort for you, they're perfect for those of us who run on a tight schedule but still want to give a great first impression. Plus, if those gloomy days loom with the threat of drizzle, your mop will beat it follicles down.

How does it work?

Also known as Permanent Blow Dries and sometimes Brazilian Blow Dries, Keratin Conditioning Treatments de-frizz hair by coating the cuticles in a keratin rich solution of cocoa oil, white and red clay, vitamins and proteins, which is sealed into the hair shaft using a hot iron.

First, your hairdresser will shampoo and condition your hair as you won’t be allowed to do so for the next 72 hours in order for the treatment to work. Then the nourishing mixture will be painted into your hair, section by section, smothering it with a blend of vitamins and proteins, clay and cocoa oil. These ingredients play the important part of making your hair silky, smooth and easy to manage all day long. The treatment will be left on for a few minutes to make sure all of your hair benefits from the brilliant transformation it will undergo, but it won’t be washed out like you usually expect after a treatment like colouring. Instead, your hair will be rough-dried to take its final shape.

After blow drying, straighteners are used to ensure your hair locks in the moisturizing treatment to give you a beautiful de-frizzed mop. Remember there is a no washing rule for 72 hours after the treatment is applied. The effects are known to last up to 3 months, which means you hardly have to lift a finger when it comes to washing and drying your locks. No more aching arms after 45 straight minutes of frantic wiggling of the blow dryer, this treatment does it all for you so all you have to do is towel dry and head out the door to show off your dazzling do.

Is it for me?

It can be beneficial for anyone who suffers from frizzy or tangled hair, especially if it’s long and unmanageable. The great benefits of the treatment mean that if it’s drizzling fine rain outside, your hair will stay glossy and frizz-free, which is something a lot of long-haired women would give an arm and leg for.

If you’re simply a busy person who just doesn’t have time for lots of drying and straightening, Keratin Conditioning Treatments are the perfect solution. They will set you back a shining sum of £200, but when your time is precious the money doesn’t matter.

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