{"id":32978,"date":"2018-06-27T15:48:41","date_gmt":"2018-06-27T13:48:41","guid":{"rendered":"https:\/\/www.treatwell.co.uk\/treatment-files\/?p=14632"},"modified":"2025-12-19T16:38:30","modified_gmt":"2025-12-19T16:38:30","slug":"why-getting-a-perm-in-2018-is-still-a-good-idea","status":"publish","type":"post","link":"https:\/\/www.treatwell.co.uk/treatment-files\/why-getting-a-perm-in-2018-is-still-a-good-idea\/","title":{"rendered":"Why getting a perm in 2018 is still a good idea"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Chill, relax, breathe, shake off your preconceptions: we\u2019ve come a long way since <\/span><i><span style=\"font-weight: 400\">that last scene in Grease. <\/span><\/i><span style=\"font-weight: 400\">We\u2019re a long way on from the reign of the perm, yet \u2018<a href=\"https:\/\/www.treatwell.co.uk\/places\/treatment-permanent-waves\/offer-type-local\/in-london-uk\/\">permanent waves<\/a>\u2019 are still an available treatment at a huge number of salons. Why ? Because the perm is <\/span><i><span style=\"font-weight: 400\">clearly <\/span><\/i><span style=\"font-weight: 400\">the forgotten secret to natural-looking waves. It\u2019s time we remembered it\u2019s brilliance (hey, any excuse to rewatch Pretty Woman \u2013 this time, for \u2018inspiration\u2019). Here it is \u2013 just a super useful guide to getting a modern perm. Now <\/span><i><span style=\"font-weight: 400\">that\u2019s <\/span><\/i><span style=\"font-weight: 400\">a sentence I didn\u2019t expect to write this week. <\/span><\/p>\n<p>By Rachel Spedding<\/p>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1766160414952\">\n<h3 class=\"schema-faq-question\">What is a modern perm and who is it suitable for?<\/h3>\n<p class=\"schema-faq-answer\">A modern perm adds volume and texture to any hair type, including naturally curly hair. Unlike the tight curls of the past, today&#8217;s perms offer looser, more natural-looking waves that can suit all hair lengths. People with layers tend to find the style lasts longer because layers reduce weight and help maintain volume.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160414953\">\n<h3 class=\"schema-faq-question\">How long does a perm typically last on your hair?<\/h3>\n<p class=\"schema-faq-answer\">Once a perm has &#8216;relaxed&#8217; after about two weeks, the waves usually stay for around three months. The effect slowly eases over time, similar to how heat-styled curls drop naturally. If you choose a tighter wave, the results will generally last even longer.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160414954\">\n<h3 class=\"schema-faq-question\">How should you care for your hair after getting a perm?<\/h3>\n<p class=\"schema-faq-answer\">To keep your perm looking its best, use a sulfate-free shampoo and avoid rough drying, which can lead to frizz. Drying with a diffuser enhances curls and volume, while air drying creates a softer finish. It is best not to brush dry hair; instead, use fingers or a wide-tooth comb to apply conditioner and maintain your waves.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160414955\">\n<h3 class=\"schema-faq-question\">What happens during a perm treatment at the salon?<\/h3>\n<p class=\"schema-faq-answer\">A perming process starts with a consultation, followed by wrapping your hair and applying a perm solution. The hair is left to set, then rinsed and dried, often with a diffuser. The size and placement of rods are custom to each person, making each perm unique to your style preferences.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160414956\">\n<h3 class=\"schema-faq-question\">Can you get a perm if you have thin or fine hair?<\/h3>\n<p class=\"schema-faq-answer\">Yes, a perm is a great option for people with thin or fine hair struggling to keep volume. The treatment helps add lasting thickness and movement, making it a popular choice for boosting fullness in finer hair types.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chill, relax, breathe, shake off your preconceptions: we\u2019ve come a long way since that last scene in Grease. We\u2019re a long way on from the reign of the perm, yet \u2018permanent waves\u2019 are still an available treatment at a huge number of salons. Why ? Because the perm is clearly the forgotten secret to natural-looking [&hellip;]<\/p>\n","protected":false},"author":3366,"featured_media":32984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Permanent Waves: Modern Perm Complete Guide | Treatwell","_yoast_wpseo_metadesc":"Learn how modern perms create natural-looking waves for any hair type. Discover the process, lasting effects, and top care tips for your perfect look.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is a modern perm and who is it suitable for?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A modern perm adds volume and texture to any hair type, including naturally curly hair. Unlike the tight curls of the past, today's perms offer looser, more natural-looking waves that can suit all hair lengths. People with layers tend to find the style lasts longer because layers reduce weight and help maintain volume.\"}},{\"@type\":\"Question\",\"name\":\"How long does a perm typically last on your hair?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Once a perm has 'relaxed' after about two weeks, the waves usually stay for around three months. The effect slowly eases over time, similar to how heat-styled curls drop naturally. If you choose a tighter wave, the results will generally last even longer.\"}},{\"@type\":\"Question\",\"name\":\"How should you care for your hair after getting a perm?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"To keep your perm looking its best, use a sulfate-free shampoo and avoid rough drying, which can lead to frizz. Drying with a diffuser enhances curls and volume, while air drying creates a softer finish. It is best not to brush dry hair; instead, use fingers or a wide-tooth comb to apply conditioner and maintain your waves.\"}},{\"@type\":\"Question\",\"name\":\"What happens during a perm treatment at the salon?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A perming process starts with a consultation, followed by wrapping your hair and applying a perm solution. The hair is left to set, then rinsed and dried, often with a diffuser. The size and placement of rods are custom to each person, making each perm unique to your style preferences.\"}},{\"@type\":\"Question\",\"name\":\"Can you get a perm if you have thin or fine hair?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, a perm is a great option for people with thin or fine hair struggling to keep volume. The treatment helps add lasting thickness and movement, making it a popular choice for boosting fullness in finer hair types.\"}}]}","footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-32978","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"entry"},"acf":{"post_credits":"Image credits: Shutterstock, @abby.cg.journey, @beautytimeamy, @chocomint127, @studiofixbyalexcarbonell","beauty_blog_post_button_title":"","beauty_blog_post_button":"","landscape_picture":32983,"blocks":[{"block_title":"What is it though?","block_content":"<p>Okay, it&rsquo;s no longer just &nbsp;an 80s staple, the modern perm is all about adding volume and texture to any hair type (yep, even the naturally curly amongst us). The perm doesn&rsquo;t have to mean tight and corkscrew, the &lsquo;modern&rsquo; process is altered, to allow for looser, more natural-looking waves. A perm can work on all hair lengths, but your cut may determine how long it will last &ndash; layers are a good idea for maintaining volume (making hair less heavy for holding the style).<\/p>\n","video_content":"","block_picture":32979},{"block_title":"How does the process work?","block_content":"<p>The &lsquo;nowadays&rsquo; perm is all about customising waves to the individual wearing them, so the process will vary person-to-person. The size of rods used to hold the hair in place, and where they are placed across the head will differ. Following your consultation, your hair will be wrapped, perm solution applied and left to set. Once rinsed, your hair will dried (usually with a diffuser), and your perm is ready for showing off.<\/p>\n","video_content":"","block_picture":32980},{"block_title":"How long will it last?","block_content":"<p>Once your perm &lsquo;relaxes&rsquo; (usually after two weeks or so), the waves should stay put for around three months. The best part? Just like the natural dropping of curls after you&rsquo;ve used a tong, or straighteners to style, the perm will slowly ease over this time. Of course, if you go for a tighter wave, the effects will last longer. I sense your temptation finer-haired folk. If you&rsquo;re used to hating on thin hair that can&rsquo;t keep volume, a perm is the treatment to try.<\/p>\n","video_content":"","block_picture":32981},{"block_title":"How do I look after it?","block_content":"<p>The best way to keep your perm looking tip-top is to use a sulfate-free shampoo (this stuff can be harsh on hair and the scalp). Try drying with a diffuser to enhance volume and curls, or let the hair dry naturally for a sofer finish. Rough-drying will encourage frizz, so go gentle on those waves. Our number 1 tip? Don&rsquo;t brush the hair when it&#039;s dry. Comb with your fingers if needs be, and use a wide-tooth comb to apply conditioner. Scrunch up, and ta-da &ndash; permy goodness.<\/p>\n\n<p>With Treatwell, you can&nbsp;<a href=\"http:\/\/www.treatwell.co.uk\/\">book beauty online<\/a>&nbsp;at all your favourite salons &ndash; simple, hassle-free, and you can do it on the go.&nbsp;<a href=\"https:\/\/www.treatwell.co.uk\/places\/treatment-permanent-waves\/offer-type-local\/in-london-uk\/\">Discover amazing salons<\/a><a href=\"https:\/\/www.treatwell.co.uk\/places\/treatment-facials-micro-needling\/offer-type-local\/in-london-uk\/\">&nbsp;<\/a>in your area.<\/p>\n","video_content":"","block_picture":32982}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Permanent Waves: Modern Perm Complete Guide | Treatwell<\/title>\n<meta name=\"description\" content=\"Learn how modern perms create natural-looking waves for any hair type. Discover the process, lasting effects, and top care tips for your perfect look.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treatwell.co.uk/treatment-files\/why-getting-a-perm-in-2018-is-still-a-good-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Permanent Waves: Modern Perm Complete Guide | Treatwell\" \/>\n<meta property=\"og:description\" content=\"Learn how modern perms create natural-looking waves for any hair type. Discover the process, lasting effects, and top care tips for your perfect look.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treatwell.co.uk/treatment-files\/why-getting-a-perm-in-2018-is-still-a-good-idea\/\" \/>\n<meta property=\"og:site_name\" content=\"The Treatment Files\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T13:48:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T16:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treatwell.co.uk/treatment-files\/wp-content\/uploads\/sites\/5\/2022\/03\/perm-feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/\"},\"author\":{\"name\":\"Beth Ryan\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#\\\/schema\\\/person\\\/45be8f7781947e6c6d31f4b658271bf6\"},\"headline\":\"Why getting a perm in 2018 is still a good idea\",\"datePublished\":\"2018-06-27T13:48:41+00:00\",\"dateModified\":\"2025-12-19T16:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/03\\\/perm-feature.jpg\",\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/\",\"name\":\"Permanent Waves: Modern Perm Complete Guide | Treatwell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-getting-a-perm-in-2018-is-still-a-good-idea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/03\\\/perm-feature.jpg\",\"datePublished\":\"2018-06-27T13:48:41+00:00\",\"dateModified\":\"2025-12-19T16:38:30+00:00\",\"description\":\"Learn how modern perms create natural-looking waves for any hair type. 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