{"id":31877,"date":"2018-04-03T18:59:54","date_gmt":"2018-04-03T16:59:54","guid":{"rendered":"https:\/\/www.treatwell.co.uk\/treatment-files\/?p=11307"},"modified":"2025-12-19T16:37:49","modified_gmt":"2025-12-19T16:37:49","slug":"why-male-beauty-affects-us-all","status":"publish","type":"post","link":"https:\/\/www.treatwell.co.uk/treatment-files\/why-male-beauty-affects-us-all\/","title":{"rendered":"Why male beauty affects us all"},"content":{"rendered":"<p>Men\u2019s beauty is a booming industry. To give you a little insight into how big that boom is: recent years have seen a 56% increase in male beauty treatment bookings.\u00a0Why, then, do some men feel that the treatments open to women aren\u2019t for them? It\u2019s a gristly subject, shaped by centuries of gender stereotyping that we wouldn\u2019t deign to unpack in the next four hundred words, but at the core of it are some simple truths. And \u2013 what do you know! \u2013 \u00a0here they are.<\/p>\n<p dir=\"ltr\">By Hannah Donovan<\/p>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1766160934723\">\n<h3 class=\"schema-faq-question\">How popular are men&#8217;s beauty treatments right now?<\/h3>\n<p class=\"schema-faq-answer\">Bookings for men&#8217;s beauty treatments have increased by 56% in recent years. This significant rise shows that more men are choosing to explore and enjoy a wide range of beauty treatments.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160934724\">\n<h3 class=\"schema-faq-question\">Can anyone book beauty treatments, regardless of gender?<\/h3>\n<p class=\"schema-faq-answer\">Yes, anyone can book beauty treatments, no matter their gender. Beauty is not limited to any one group, and enjoying treatments or learning makeup skills are for everyone.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160934725\">\n<h3 class=\"schema-faq-question\">What are some examples of men embracing beauty and self-care?<\/h3>\n<p class=\"schema-faq-answer\">Many men, like the Beauty Boys of Instagram with millions of followers, openly embrace makeup and grooming routines. Throughout history, from Ancient Egypt to Roman times, it was common for men to use makeup or visit spas.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160934726\">\n<h3 class=\"schema-faq-question\">Why do people get beauty treatments?<\/h3>\n<p class=\"schema-faq-answer\">Beauty treatments can help you feel good and cared for. Simple acts of self-care, like a treatment or spa day, boost wellbeing and uplift your mood.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766160934727\">\n<h3 class=\"schema-faq-question\">How can you book a beauty treatment online?<\/h3>\n<p class=\"schema-faq-answer\">You can easily book beauty treatments online with Treatwell at your favourite salons. The platform lets you make appointments quickly, hassle-free, and even while on the go.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Men\u2019s beauty is a booming industry. To give you a little insight into how big that boom is: recent years have seen a 56% increase in male beauty treatment bookings.\u00a0Why, then, do some men feel that the treatments open to women aren\u2019t for them? It\u2019s a gristly subject, shaped by centuries of gender stereotyping that [&hellip;]<\/p>\n","protected":false},"author":3366,"featured_media":31883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Men\u2019s Beauty: Complete Guide to Treatments and Trends | Treatwell","_yoast_wpseo_metadesc":"Discover the evolving world of men\u2019s beauty treatments. Learn why self-care matters, challenge old stereotypes, and find your next favourite salon. Explore now.","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How popular are men's beauty treatments right now?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Bookings for men's beauty treatments have increased by 56% in recent years. This significant rise shows that more men are choosing to explore and enjoy a wide range of beauty treatments.\"}},{\"@type\":\"Question\",\"name\":\"Can anyone book beauty treatments, regardless of gender?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes, anyone can book beauty treatments, no matter their gender. Beauty is not limited to any one group, and enjoying treatments or learning makeup skills are for everyone.\"}},{\"@type\":\"Question\",\"name\":\"What are some examples of men embracing beauty and self-care?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Many men, like the Beauty Boys of Instagram with millions of followers, openly embrace makeup and grooming routines. Throughout history, from Ancient Egypt to Roman times, it was common for men to use makeup or visit spas.\"}},{\"@type\":\"Question\",\"name\":\"Why do people get beauty treatments?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Beauty treatments can help you feel good and cared for. Simple acts of self-care, like a treatment or spa day, boost wellbeing and uplift your mood.\"}},{\"@type\":\"Question\",\"name\":\"How can you book a beauty treatment online?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You can easily book beauty treatments online with Treatwell at your favourite salons. The platform lets you make appointments quickly, hassle-free, and even while on the go.\"}}]}","footnotes":""},"categories":[3,144],"tags":[127,111,99,51,52,53],"class_list":{"0":"post-31877","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-beauty","8":"category-men","9":"tag-tr235","10":"tag-tr537","11":"tag-tr545","12":"tag-tr731","13":"tag-tr716","14":"tag-tr164","15":"entry"},"acf":{"post_credits":"Image credits: Shutterstock, @saphira.devill, @sparajeunir","beauty_blog_post_button_title":"","beauty_blog_post_button":"","landscape_picture":31882,"blocks":[{"block_title":"Who cares who cares for themselves?","block_content":"<p>Thankfully, we&rsquo;ve come a long way from the days when beauty was believed to be the frivolous reserve of women, designed to attract men. Though these views are now widely recognised as neanderthal, we&rsquo;re still battling their ugly hangover. What it boils down to in 2018 is that &ndash; yes, beauty may be associated with femininity, but femininity is neither a negative thing, nor a characteristic confined to women.<\/p>\n","video_content":"","block_picture":31878},{"block_title":"I just love his eye makeup","block_content":"<p>One absolute truth is this: No one gender is more capable than another (though this is yet to be reflected in equal pay or equal numbers of women on FTSE 100 company boards.) But despite the serious lag in the ye olde business world, the next generation is leading by example. Take, for instance, the Beauty Boys of Instagram and their millions of followers, who&rsquo;ve shown us that not only can any gender be a whizz with a highlighter, anyone can love and embrace the makeup tutorial &ndash; whether you&#039;re doing or watching.<\/p>\n","video_content":"","block_picture":31879},{"block_title":"The times they are-a-changin\u2019","block_content":"<p>Or are they?! From Ancient Egypt to the Elizabethan times, it was common for men to wear makeup. Plus, your average Roman, man or woman, wasn&rsquo;t shy about spending a day luxuriating in the baths. They loved a steam room and couldn&rsquo;t get enough of plunge pools. What we&rsquo;re trying to say is &ndash; just because something&#039;s the status quo doesn&rsquo;t mean it should go forever unchallenged.<\/p>\n","video_content":"","block_picture":31880},{"block_title":"Feeling good is a good feeling","block_content":"<p>People need to feel cared about. (Ever seen that YouTube where that guy neglects one plant and tells the other he loves it?!) And care can take many forms &ndash; a cup of tea made by a colleague on a particularly gnarly day; a seat vacated on the tube just for you; a partner who understands that as much as you would like to watch that Panorama docu, First Dates is on. Anyway, the point is &ndash; <a href=\"https:\/\/www.treatwell.co.uk\/places\/treatment-mens-waxing\/offer-type-local\/in-uk\/\">beauty treatments<\/a> can make you feel good. And we all need that.<\/p>\n\n<p>With&nbsp;<a href=\"https:\/\/www.treatwell.co.uk\/\" target=\"_blank\">Treatwell<\/a>, you can book beauty online at all your favourite salons &ndash; simple, hassle-free, and you can do it on the go.&nbsp;<a href=\"https:\/\/www.treatwell.co.uk\/\">Click here<\/a>&nbsp;to discover amazing salons in your area.<\/p>\n","video_content":"","block_picture":31881}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Men\u2019s Beauty: Complete Guide to Treatments and Trends | Treatwell<\/title>\n<meta name=\"description\" content=\"Discover the evolving world of men\u2019s beauty treatments. Learn why self-care matters, challenge old stereotypes, and find your next favourite salon. Explore now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treatwell.co.uk/treatment-files\/why-male-beauty-affects-us-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men\u2019s Beauty: Complete Guide to Treatments and Trends | Treatwell\" \/>\n<meta property=\"og:description\" content=\"Discover the evolving world of men\u2019s beauty treatments. Learn why self-care matters, challenge old stereotypes, and find your next favourite salon. Explore now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treatwell.co.uk/treatment-files\/why-male-beauty-affects-us-all\/\" \/>\n<meta property=\"og:site_name\" content=\"The Treatment Files\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-03T16:59:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T16:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treatwell.co.uk/treatment-files\/wp-content\/uploads\/sites\/5\/2022\/03\/male-beauty-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Ryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Ryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/\"},\"author\":{\"name\":\"Beth Ryan\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#\\\/schema\\\/person\\\/45be8f7781947e6c6d31f4b658271bf6\"},\"headline\":\"Why male beauty affects us all\",\"datePublished\":\"2018-04-03T16:59:54+00:00\",\"dateModified\":\"2025-12-19T16:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/\"},\"wordCount\":287,\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/03\\\/male-beauty-3.jpg\",\"keywords\":[\"Breast Reduction - Male\",\"Facials - Men's\",\"Male Waxing\",\"Men's Hair Colouring and Greys Coverage\",\"Men's Haircuts and Hairdressing\",\"Men's Shaving\"],\"articleSection\":[\"Beauty\",\"Men\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/\",\"name\":\"Men\u2019s Beauty: Complete Guide to Treatments and Trends | Treatwell\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/why-male-beauty-affects-us-all\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/treatment-files\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/03\\\/male-beauty-3.jpg\",\"datePublished\":\"2018-04-03T16:59:54+00:00\",\"dateModified\":\"2025-12-19T16:37:49+00:00\",\"description\":\"Discover the evolving world of men\u2019s beauty treatments. 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