{"id":30758,"date":"2017-09-15T17:05:03","date_gmt":"2017-09-15T15:05:03","guid":{"rendered":"https:\/\/www.treatwell.co.uk\/treatment-files\/?p=8287"},"modified":"2025-12-19T16:37:21","modified_gmt":"2025-12-19T16:37:21","slug":"trending-now-scrunchies","status":"publish","type":"post","link":"https:\/\/www.treatwell.co.uk/treatment-files\/trending-now-scrunchies\/","title":{"rendered":"Love them or hate them: scrunchies are back"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The revival of the scrunchie has been on our radar for quite some time now, but it wasn\u2019t until we spotted them on the runway at NYFW recently that we really started to get excited. Worn low and loose in a relaxed ponytail (no pineapple heads here), if Mansur Gavriel\u2019s show is anything to go by, they\u2019re officially back. Sure, they may still invoke imagery of cheesy 80\u2019s workout videos but today\u2019s scrunchie (the scrunchie 2.0 as we like to call it) has had a serious makeover, not to mention a stamp of approval from the fash pack and Instagram\u2019s It girls alike. After all, if they\u2019re good enough for Bella&#8230;<\/span><\/p>\n<p>By Rebecca Hoffnung<\/p>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1766161278864\">\n<h3 class=\"schema-faq-question\">How are scrunchies being styled at the moment?<\/h3>\n<p class=\"schema-faq-answer\">Scrunchies are being worn low and loose in a relaxed ponytail for a soft, modern look. This style avoids the high, &#8220;pineapple&#8221; ponytail and focuses on a more effortless finish.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766161278865\">\n<h3 class=\"schema-faq-question\">Why have scrunchies become popular again?<\/h3>\n<p class=\"schema-faq-answer\">Scrunchies are experiencing a revival thanks to their presence on major runways and approval from popular fashion figures. Contemporary designs have updated their image, making scrunchies a trend embraced by both style insiders and social media icons.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766161278866\">\n<h3 class=\"schema-faq-question\">What is different about the new scrunchies compared to the old ones?<\/h3>\n<p class=\"schema-faq-answer\">Today&#8217;s scrunchies, also called scrunchie 2.0, have received serious makeovers and fashion-forward updates. While they may still bring back memories of classic 80&#8217;s workout videos, their modern designs have gained approval from trendsetters.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1766161278867\">\n<h3 class=\"schema-faq-question\">Who is wearing scrunchies as a fashion accessory?<\/h3>\n<p class=\"schema-faq-answer\">Scrunchies are favored by influential people, including the &#8220;fash pack&#8221; and well-known Instagram personalities. Even high-profile figures such as Bella have embraced this hair accessory trend.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The revival of the scrunchie has been on our radar for quite some time now, but it wasn\u2019t until we spotted them on the runway at NYFW recently that we really started to get excited. Worn low and loose in a relaxed ponytail (no pineapple heads here), if Mansur Gavriel\u2019s show is anything to go [&hellip;]<\/p>\n","protected":false},"author":3366,"featured_media":30784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Scrunchie Hair Trend: Complete Guide to the Runway Revival | Treatwell","_yoast_wpseo_metadesc":"Discover how the scrunchie has made its comeback, from runway looks to Instagram trends. 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Even high-profile figures such as Bella have embraced this hair accessory trend.\"}}]}","footnotes":""},"categories":[2],"tags":[34],"class_list":{"0":"post-30758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-tt6","9":"entry"},"acf":{"post_credits":"Image credits: manrepellar.com, @maisoncleo Instagram, @monicaainley_ Instagram, @leila_rahimi Instagram, @okayjamie Instagram, asos.com, @kateyoung Instagram, @mansurgavriel Instagram, @laurentphilippon Instagram, @bellahadid Instagram, @voguemagazine Instagram, @petits_boudins Instagram, @asosmarketplace Instagram, @plick_official Instagram, @bighairedhannah Instagram, @laurabuarehandmade Instagram","beauty_blog_post_button_title":"","beauty_blog_post_button":"","landscape_picture":30783,"blocks":[{"block_title":"","block_content":"","video_content":"","block_picture":30759},{"block_title":"","block_content":"","video_content":"","block_picture":30760},{"block_title":"","block_content":"","video_content":"","block_picture":30761},{"block_title":"","block_content":"","video_content":"","block_picture":30762},{"block_title":"","block_content":"","video_content":"","block_picture":30763},{"block_title":"","block_content":"","video_content":"","block_picture":30764},{"block_title":"","block_content":"","video_content":"","block_picture":30765},{"block_title":"","block_content":"","video_content":"","block_picture":30766},{"block_title":"","block_content":"","video_content":"","block_picture":30767},{"block_title":"","block_content":"","video_content":"","block_picture":30768},{"block_title":"","block_content":"","video_content":"","block_picture":30769},{"block_title":"","block_content":"","video_content":"","block_picture":30770},{"block_title":"","block_content":"","video_content":"","block_picture":30771},{"block_title":"","block_content":"","video_content":"","block_picture":30772},{"block_title":"","block_content":"","video_content":"","block_picture":30773},{"block_title":"","block_content":"","video_content":"","block_picture":30774},{"block_title":"","block_content":"","video_content":"","block_picture":30775},{"block_title":"","block_content":"","video_content":"","block_picture":30776},{"block_title":"","block_content":"","video_content":"","block_picture":30777},{"block_title":"","block_content":"","video_content":"","block_picture":30778},{"block_title":"","block_content":"","video_content":"","block_picture":30779},{"block_title":"","block_content":"","video_content":"","block_picture":30780},{"block_title":"","block_content":"","video_content":"","block_picture":30781},{"block_title":"","block_content":"","video_content":"","block_picture":30782}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scrunchie Hair Trend: Complete Guide to the Runway Revival | Treatwell<\/title>\n<meta name=\"description\" content=\"Discover how the scrunchie has made its comeback, from runway looks to Instagram trends. 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