I would recommend using Unreal spray tanning solution. It is the only tanning solution on the market with Advanced Seasonal Technology, which according to my therapist, means Unreal have different solutions to match the different seasons. So in effect, the depth, colour and hydration of your tan adjusts with the time of year. For example, I discovered this solution in winter '09 so I was having the winter solution spray. I was lighter and therefore more natural looking and provided much more moisture for my skin to help it combat the horrible winter weather. Now I'm using their summer solution which is slightly darker (to match the weather) and I feel its such a natural colour - instead of asking me what fake tan I use, people usually ask me where I've been on holiday!!
I am also VERY fair (blonde hair, pale skin) but with this solution it seems impossible to go orange (even when I go for the darkest 12% solution!). It also uses natural ingredients so it doesn't irritate my Eczema! I would recommend this to anyone that is a bit wary of fake tan or has bad experiences with over stated brands like St Tropez and Fake Bake in the past! I will restore your confidence in fake tan and give you an amazing natural glow! Their home products are amazing too and you can order them online at http://www.unreal.me.uk