{"id":707,"date":"2020-12-14T18:48:00","date_gmt":"2020-12-14T18:48:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&p=707"},"modified":"2026-03-15T17:12:24","modified_gmt":"2026-03-15T17:12:24","slug":"5-ways-to-engage-with-your-clients-on-social-if-theyre-self-isolating","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/5-ways-to-engage-with-your-clients-on-social-if-theyre-self-isolating\/","title":{"rendered":"How to engage customers online : 5 tips"},"content":{"rendered":"

As digital channels become ever more important to help you get noticed and connect with new and existing clients \u2013 as well as the wider industry \u2013 you might want to use this time to focus on your business\u2019 social strategy. <\/p>\n

We’ve pulled together our 5 top tips on how to best engage with your clients on social media \u2013 even if you\u2019re closed.<\/p>\n

\"\"<\/figure>\n

1. You\u2019re the expert \u2013 share the advice only you can give<\/strong><\/h2>\n

Whilst at home, many people will be reaching for DIY hair dye kits and tweezers \u2013 but some things are best left to the professionals. <\/p>\n

When creating content, think about the problems you can solve through temporary solutions, especially if your clients can\u2019t get to the salon. Instead of showing people how to trim their fringe, give them styling tips on how to work an overgrown one. Rather than sharing the best at-home gel mani kits, suggest things clients can do to make their manis last. <\/p>\n

The aim is to show the unique value of your services \u2013 so create content around your area of expertise and own it. Then, when you do open your doors, your clients will come to you first (with their eyebrows still intact).<\/p>\n

2. Build a vibrant online community<\/strong><\/h2>\n

When you\u2019re putting time and effort into creating content \u2013 you want to make sure it\u2019s seen. When you can\u2019t chat with clients in the salon, consider other communication channels at your disposal. <\/p>\n

Send an email to your client base encouraging them to follow you on social, and give them a taste of the kind of content you\u2019re creating, with links to existing posts. <\/p>\n

You can also reach out to loyal clients and existing followers directly via DM or Whatsapp and encourage them to share your page with friends who might also love your content.<\/p>\n

\"\"<\/figure>\n

3. Try going Live<\/strong><\/h2>\n

There\u2019s nothing like face-to-face time with your clients, but when that\u2019s not an option, live-streamed sessions are a great alternative to check in.<\/p>\n

Platforms like Facebook Live and Instagram Live are great places to spark conversation and answer clients questions. <\/p>\n

Try hosting a demonstration, a myth-busting session or simply an open Q&A. Whatever you plan, give your followers plenty of notice before you go live \u2013 let them know the time and topic, and ask them to come prepared with any questions. <\/p>\n

Not sure what topic to choose? Ask your community what they\u2019d most like to hear about and let them know you\u2019ll be creating your live session around the most popular suggestions<\/p>\n

4. Keep the relationship two-way<\/strong><\/h2>\n

If you have a little extra time on your hands, use it to develop stronger relationships with your clients. Spark conversations and respond to your clients\u2019 comments and questions. You work hard to build these relationships every day and it\u2019s important to maintain them, even if you\u2019re not in the salon.<\/p>\n

On the flip side, make sure you\u2019re seeking support and advice when you need it \u2013 there are a bunch of people in the wider hair and beauty community going through similar experiences to you.<\/p>\n

Look out for online groups and forums, to find and offer learnings, support and comfort. We\u2019ve created this Facebook group <\/a>for exactly that reason \u2013 it\u2019s open to anyone in the industry. Remember, we\u2019re in this together!<\/p>\n

5. Get your whole team involve<\/strong>d<\/h2>\n

Quieter periods offer a good opportunity to up-skill your teams and share social media best practices. There are also many free, online courses you can share with them \u2013 try Hootsuite<\/a> or Later<\/a>. We also hosted a webinar looking at how social media is changing for businesses<\/a>.<\/p>\n

Hero your team members on social and get them involved in content creation. Encourage them to share their work, while also championing your salon. Think about their unique expertise and how you can use this to enrich your content angles and potentially appeal to wider audiences.<\/p>\n

Want to learn more? Watch our free webinar below:<\/h3>\n
\n
\n<\/div>\n<\/figure>\n

FAQs<\/h2>\n
\n
\n

How can you use social media to engage clients if your salon is closed?<\/h3>\n

Share expert advice tailored to your clients’ current needs and showcase your unique skills. Focus on solutions like styling tips for overgrown fringes or advice to help clients make their manis last, instead of promoting DIY treatments that are best left to professionals.<\/div>\n

\n

What are effective ways to grow your salon’s online community?<\/h3>\n

Encourage your existing clients to follow your social channels by sending targeted emails and direct messages. Ask loyal clients and followers to share your page with friends who may be interested in your content to organically expand your reach.<\/div>\n

\n

How should you use live video to connect with clients?<\/h3>\n

Host sessions on Facebook Live or Instagram Live, such as demonstrations, myth-busting, or open Q&As. Give clients advance notice with details on time and topic, and invite them to submit questions beforehand to maximise engagement.<\/div>\n

\n

Why is it important to keep client relationships two-way online?<\/h3>\n

Respond to comments and questions to maintain strong connections, even when you are not seeing clients in person. Join industry online groups and forums to seek advice, share experiences, and offer support as part of the wider professional community.<\/div>\n

\n

How can you involve your team in your salon’s social media strategy?<\/h3>\n

Encourage team members to participate in content creation and showcase their expertise on your platforms. Share free online training resources like Hootsuite and Later to help everyone up-skill and contribute more confidently to your salon’s digital presence.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

As digital channels become ever more important to help you get noticed and connect with new and existing clients \u2013 as well as the wider industry \u2013 you might want to use this time to focus on your business\u2019 social strategy. We’ve pulled together our 5 top tips on how to best engage with your […]<\/p>\n","protected":false},"author":50,"featured_media":708,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Social media tips for salons: engage clients","_yoast_wpseo_metadesc":"Discover 5 practical social media tips for salon owners to connect with clients, build community, and empower your team. 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