{"id":691,"date":"2020-06-10T18:25:00","date_gmt":"2020-06-10T18:25:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&p=691"},"modified":"2026-03-15T17:12:09","modified_gmt":"2026-03-15T17:12:09","slug":"easy-marketing-ideas-for-small-salons","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/easy-marketing-ideas-for-small-salons\/","title":{"rendered":"Salon marketing ideas for small salons"},"content":{"rendered":"

Salons are busy places. Finding time to think about marketing often isn\u2019t easy \u2013 especially if you\u2019re working with a smaller team. Besides working on the floor as stylists, you\u2019re also balancing everything else, from managing product stock, to watching your finances, to just making sure things are kept clean.<\/p>\n

With that said, it\u2019s not too shocking that marketing can take a back seat, especially when there isn\u2019t one person who\u2019s dedicated to it. But that doesn\u2019t mean it\u2019s not important \u2013 or that it can\u2019t be done quickly.<\/p>\n

We spoke to two salon marketing experts \u2013 Amir Jirbandey<\/strong>, our very own B2B Marketing Director at Treatwell, and Ian Broderick<\/strong>, Director at CV Hair & Beauty with decades of experience running thriving salons \u2013 to find out how small salons can start promoting themselves right now, without costing the earth.<\/p>\n

Get on social media<\/h2>\n
\"\"<\/figure>\n

Social media is a natural fit for salons, especially Instagram and Facebook. It allows you to build up an engaged community and share your work, your stellar reviews, and what makes your business unique.<\/p>\n

Setting up Business Pages is quick and easy, and doesn\u2019t require any technical experience. It\u2019s a really powerful tool that doesn\u2019t have to take forever to make use of \u2013 and it can take you way further than you might expect.<\/p>\n

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After setting up your accounts, there are plenty of ways to speed up the process of actually using them. Buffer<\/a> is a social media management tool which will greatly help reduce the amount of time needed to manage your social media accounts. <\/em><\/p>\n

You might be worried about losing too much money by discounting, but as long as you plan properly, that shouldn\u2019t be a problem. At the end of the day, any filled chair is better than nothing.<\/em><\/p>\n

Amir Jirbandey<\/cite><\/p><\/blockquote>\n

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Buffer’s interface<\/figcaption><\/figure>\n
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How to grow your salon with social media<\/h3>\n

For more on getting started with (and getting the most out of) social media, check out our free, in-depth guide.<\/p>\n

Download the Guide<\/a><\/div>\n<\/div>\n<\/section>\n

Be smart with promos<\/h2>\n
\"\"<\/figure>\n

This one\u2019s no secret. All customers love getting a good deal. Promos and special offers can be a great way to generate instant interest in your salon by hooking into trends or cultural moments \u2013 then convert those new clients into regulars with your outstanding service.<\/p>\n

And, they\u2019ll go even further if you use them tactically.<\/p>\n

\n

The power of running promotions and is all in how you use them. There\u2019s no bigger threat to a salon than \u2018dead time\u2019, where there\u2019s no one in. Plan ahead and see where you could be benefiting most from extra clients, then aim to fill up that white space with a last-minute discount or off-peak price.<\/em><\/p>\n

You might be worried about losing too much money by discounting, but as long as you plan properly, that shouldn\u2019t be a problem. At the end of the day, any filled chair is better than nothing.<\/em><\/p>\n

Ian Broderick<\/cite><\/p><\/blockquote>\n

You might be worried about losing too much money by discounting, but as long as you plan properly, that shouldn\u2019t be a problem. At the end of the day, any filled chair is better than nothing.<\/em><\/p>\n

Email your clients<\/h2>\n
\"\"<\/figure>\n

Marketing isn\u2019t just about promoting your salon to new clients, it\u2019s also a very powerful tool for creating a healthy stream of repeat business \u2013 the kind you can rely on.<\/p>\n

By reaching out to your existing clientele with information and offers, you can create a more personal connection with them, keep your business at the top of their mind (and tip of their tongue \u2013 word of mouth is great), and bring in even more bookings. Don\u2019t have an email list? There\u2019s no time like the present to get started.<\/p>\n

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Email is a great channel to communicate with clients and keep them engaged. It really lets you show your personality and keep the clients coming back for one of the key reasons why they love your salon to begin with \u2013 you! Why not start a monthly newsletter, showcasing some of your latest work, some upcoming trends or any seasonal discounts?<\/p>\n

If you\u2019re already on Treatwell, you can easily add client details to appointments to use the ready-made email marketing tools \u2013 or you can use other tools like Mailjet<\/strong><\/a>. They\u2019ll provide you with a simple email capture form which you can put on your website (very little technical skills needed) in order to get people to opt into your email list.<\/p>\n

Amir Jirbandey<\/cite><\/p><\/blockquote>\n

Get an online presence<\/h2>\n
\"\"<\/figure>\n

Another (not) bombshell \u2013 the way people book their services has changed.<\/p>\n

From Uber to Deliveroo, most consumers\u2019 first port of call for finding new favourite spots isn\u2019t a walk down the highstreet \u2013 it\u2019s online. That goes for salons, too. In order to stand out from the crowd, you\u2019ve got to be where your customers are looking. By having an online presence, you\u2019re already a step ahead against your competition.<\/p>\n

Beyond social media, you can easily claim your Google My Business<\/a> listing, get yourself a website \u2013 there are plenty of free or cheap services<\/a> to help you \u2013 and start building an online presence.<\/p>\n

Things aren\u2019t like 45 years ago, where all you could do was put an ad in the paper and hope. It\u2019s a competitive industry, so the most important thing is to be active in whatever you\u2019re doing. <\/em><\/p>\n

\n

Things aren\u2019t like 45 years ago, where all you could do was put an ad in the paper and hope. It\u2019s a competitive industry, so the most important thing is to be active in whatever you\u2019re doing.<\/em><\/p>\n

Get yourself on an listing service \u2013 one of the best things about Treatwell is how much it helps with getting us into people\u2019s Google results. It makes a big difference.<\/em><\/p>\n

Ian Broderick<\/cite><\/p><\/blockquote>\n

Show your shopfront some love<\/h2>\n
\"\"<\/figure>\n

If you\u2019ve got fewer people window-shopping, it\u2019s important you\u2019re actually bringing them through the door when they are. As the most visible aspect of your salon for foot traffic (not to mention people looking you up on Google Maps), you definitely shouldn\u2019t neglect your window display: it\u2019s the first thing your customers see when they turn up.<\/p>\n

When in doubt, follow your clients. Try to match their tastes and interests. If you cater mostly to young, urbanite women, for example, they\u2019re likely to respond differently to your salon decor choices than if your biggest customer-base is older men.<\/p>\n

\n

It might seem obvious to have an attractive front-window but you\u2019d be amazed how often this goes amiss with everything going on. But by paying more attention to how your store front looks through the window, you can bring in a lot more foot traffic. <\/em><\/p>\n

Maybe show-off your accolades, like your Top Rated badge from Treatwell or anything else you\u2019re proud of! Any speciality treatments you\u2019re known for? Let the world know. Or, why not showcase a couple of your best looks?<\/em><\/p>\n

Amir Jirbandey<\/cite><\/p><\/blockquote>\n

FAQs<\/h2>\n
\n
\n

How can you use social media to market your salon?<\/h3>\n

Set up Business Pages on platforms like Instagram and Facebook to showcase your work and build an engaged community. Share reviews, unique aspects of your salon, and use scheduling tools like Buffer to streamline posting. No technical experience is required, making this a quick and powerful way to reach more clients.<\/div>\n

\n

What is the best way to run promotions in your salon?<\/h3>\n

Use tactical promotions to fill ‘dead time’ by offering last-minute discounts or off-peak pricing. Plan ahead by identifying low-traffic periods and targeting these slots with special offers. Filling empty chairs with discounted bookings is better than having no clients at all, as long as the discounts are properly planned.<\/div>\n

\n

How should you use email marketing to engage your salon clients?<\/h3>\n

Start a monthly newsletter to share your latest work, trends, and special offers directly with your existing clients. Build your email list using simple forms from tools like Mailjet or use the built-in email marketing features on platforms like Treatwell. Emailing clients keeps your salon top-of-mind and boosts repeat bookings.<\/div>\n

\n

What steps can you take to strengthen your salon’s online presence?<\/h3>\n

Claim your Google My Business listing, create a professional website using free or low-cost services, and join online listing services like Treatwell. Ensuring your salon appears in online searches helps you reach new clients, as most people now look online before choosing a service. Being active online sets you apart in a competitive market.<\/div>\n

\n

How can you improve foot traffic with your salon’s shopfront?<\/h3>\n

Enhance your window display to attract passers-by and convert foot traffic into clients. Showcase your specialties, awards like a Top Rated badge, or display examples of your best work. Tailor the look to the tastes of your main customer base for maximum impact on walk-in business.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Salons are busy places. Finding time to think about marketing often isn\u2019t easy \u2013 especially if you\u2019re working with a smaller team. Besides working on the floor as stylists, you\u2019re also balancing everything else, from managing product stock, to watching your finances, to just making sure things are kept clean. With that said, it\u2019s not […]<\/p>\n","protected":false},"author":50,"featured_media":699,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Salon Marketing: Complete Guide for Small Teams","_yoast_wpseo_metadesc":"Discover practical salon marketing strategies for small teams. 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