{"id":665,"date":"2019-10-07T17:13:00","date_gmt":"2019-10-07T17:13:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&p=665"},"modified":"2026-03-15T17:12:05","modified_gmt":"2026-03-15T17:12:05","slug":"the-4-best-ways-to-market-your-salon-to-brides","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/the-4-best-ways-to-market-your-salon-to-brides\/","title":{"rendered":"Bridal marketing: 4 best ways to market your salon to brides"},"content":{"rendered":"

With weddings now worth an eye-watering \u00a310 billion per year for the UK economy, it\u2019s hardly a secret how much brides-to-be could be worth to your business \u2013 if you can get them. From scouting out potentials to showcasing the skills of your salon, here\u2019s how to get a bridal party on board.<\/p>\n

1. Head to bridal shows<\/strong><\/h2>\n

Usually, businesses found at bridal fairs are there to offer their \u2018stress-reducing\u2019 services to soon-to-be-wed couples. It\u2019s a no-brainer \u2013 if you want to market your hair salon to brides, you should be there too. Get in touch with the organisers, set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model \u2013 or a willing staff member \u2013 and get those hair tongs going.<\/p>\n

2. Market smarter (with Pinterest)<\/strong><\/h2>\n

Props given for your Instagram, Facebook and Snapchat accounts, but Pinterest<\/a> is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it\u2019s okay first), then add key hashtags like \u2018wedding planning\u2019 and \u2018bridal hair\u2019, as well as your salon\u2019s location. \u200b<\/p>\n

3. Hook up with other businesses<\/strong><\/h2>\n

Partner with local companies in the bridal business \u2013 think florists, caterers, dress boutiques, \u2013 to share the love, as well as the customers. Whether you arrange to leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you\u2019ll soon widen your net. As the old saying goes, it takes a village to plan a wedding.<\/p>\n

4. Advertise some pre-wedding discounts<\/strong><\/h2>\n

Free-of-charge consultations are hard to resist for prospective bridal parties, and once they\u2019re in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out. <\/p>\n

\n

With Treatwell, you can meet millions of hair and beauty customers looking for treatments online each and every day. Set up discounts with smart pricing, reach a huge new customer-base online and manage your business smoother with our industry-leading salon software, Connect. Join 20,000 salons across Europe.<\/em><\/p>\n

FAQs<\/h2>\n
\n
\n

How can you attract more bridal clients to your salon?<\/h3>\n

Attend bridal shows and set up a stall to showcase your salon\u2019s skills directly to potential brides. Bring a model or staff member to demonstrate live techniques and display an eye-catching set-up for maximum engagement.<\/div>\n

\n

Why should you use Pinterest for bridal marketing?<\/h3>\n

Pinterest is used by 40 million people a year for wedding planning, making it a powerful platform to reach bridal clients. Upload client images with relevant hashtags and your salon\u2019s location to increase your visibility to engaged couples.<\/div>\n

\n

Which local businesses should salons partner with for bridal clients?<\/h3>\n

Partner with florists, caterers, and dress boutiques to share clients and promote each other’s services. Leaving leaflets at their counters and asking their staff to recommend your salon can help you widen your network within the bridal market.<\/div>\n

\n

How can you promote bridal packages and discounts effectively?<\/h3>\n

Offer free-of-charge consultations for bridal parties and advertise these deals on social media or through posters in your salon. Listing a dedicated bridal treatment menu lets potential clients know exactly what you can provide for their big day.<\/div>\n

\n

What features does Treatwell offer for salons targeting bridal bookings?<\/h3>\n

Treatwell connects you to millions of hair and beauty customers seeking treatments online every day. Set up smart discounts, expand your reach, and manage your business more efficiently with Connect, Treatwell\u2019s industry-leading salon software.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

With weddings now worth an eye-watering \u00a310 billion per year for the UK economy, it\u2019s hardly a secret how much brides-to-be could be worth to your business \u2013 if you can get them. From scouting out potentials to showcasing the skills of your salon, here\u2019s how to get a bridal party on board. 1. Head […]<\/p>\n","protected":false},"author":50,"featured_media":666,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Bridal Salon Marketing: Complete Guide for More Clients","_yoast_wpseo_metadesc":"Discover how to attract bridal parties to your salon. Learn tips for bridal shows, social media, local partnerships and pre-wedding offers. 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