{"id":653,"date":"2019-10-28T16:56:00","date_gmt":"2019-10-28T16:56:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&#038;p=653"},"modified":"2026-03-15T17:12:05","modified_gmt":"2026-03-15T17:12:05","slug":"popular-beauty-brands-for-your-salon","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/popular-beauty-brands-for-your-salon\/","title":{"rendered":"Beauty salon brands your clients want to see"},"content":{"rendered":"<p>Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback \u2013 and that last one might be just the most important. There\u2019s a reason you see the same popular beauty brands popping up again and again in stores \u2013 customers love them. So, whether you specialise in hair, nails or skin, these are the in-demand brands your customers actually want to see you cracking out for their treatments.<\/p>\n<p>These are the popular beauty brands you\u2019ll want to keep in mind when you\u2019re updating your stock.<\/p>\n<h2 class=\"wp-block-heading\">Hair:&nbsp;<a href=\"https:\/\/www.instagram.com\/olaplex\/?hl=en\" class=\"ek-link\">Olaplex<\/a><\/h2>\n<p>If you want to up your treatment game, look to Olaplex. The product series returns damaged hair to its former glory, by reconstructing broken strands and is super popular with clients who are prone to coarse hair, and dullness \u2013 and long-standing heat-styling addicts.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B0ykgiXBXdg\/\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Hair:&nbsp;<a href=\"https:\/\/www.instagram.com\/wellahair\/?hl=en\">Wella<\/a><\/h2>\n<p>Wella\u2019s been a household name since 1880 (for real). It has a successful studio network and support system for stylists with tons of training resources, so it\u2019s no wonder you see its name everywhere you go.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Bz8RiVmj9og\/\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Skincare:&nbsp;<a href=\"https:\/\/www.instagram.com\/espaskincare\/\">ESPA<\/a><\/h2>\n<p>ESPA collaborates with biochemists and aromatherapists to create high-quality formulas using organic ingredients \u2013 a must-have with the ever-growing focus on eco-conscious consumption.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1HQxpPHsPA\/\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Skincare:&nbsp;<a href=\"https:\/\/www.instagram.com\/dermalogicauk\/\">Dermalogica<\/a><\/h2>\n<p>Cosmeceutical brand Dermalogica packs its products with active ingredients that penetrate the skin deeper for longer-lasting results. Not only is it a facial therapist\u2019s best friend, it\u2019s also backed up by science. We know a win-win when we see it.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1EDxuSJvkS\/\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Nails:&nbsp;<a href=\"https:\/\/www.instagram.com\/opi\/?hl=en\">O.P.I<\/a><\/h2>\n<p>O.P.I. products are popular because they don\u2019t streak, have a great shade selection and strong pigmentation. They offer nail treatments, finishing products, lotions, manicure\/pedicure products, files, tools and acrylics.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1PPnTIh3lJ\/\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">Nails:&nbsp;<a href=\"https:\/\/www.instagram.com\/cndworld\/?hl=en\">Shellac (CND)<\/a><\/h2>\n<p>Famous for its gel formulas, which are cured under a UV or LED lamp for long-lasting wear (of up to a month). If you can give your client a coat of polish that lasts longer than the average Bumble romance, we reckon they\u2019ll be back for more.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\n<div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/B1HC4sJHNnB\/\n<\/div>\n<\/figure>\n<hr class=\"wp-block-separator has-text-color has-navy-color has-css-opacity has-navy-background-color has-background\" \/>\n<p>For more insights into the latest trends and fashions in the beauty industry, check out the Treatwell Trend Report \u2013 everything you need to know about what\u2019s happening in the hair and beauty industry.<\/p>\n<p><em>At Treatwell, we\u2019re on a mission to make growing a hair and beauty business brighter for everyone. With our industry-leading digital tools, we connect a salon to a customer every 1.5 seconds and help them save time and manage smarter with our acclaimed salon software, Connect.<\/em><\/p>\n<h2>FAQs<\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1773594713685\">\n<h3 class=\"schema-faq-question\">Which popular brands should you stock for hair treatments?<\/h3>\n<p class=\"schema-faq-answer\">You should consider Olaplex and Wella for your salon&#8217;s hair treatments. Olaplex is known for repairing damaged hair and is especially popular with clients prone to coarse or dull hair. Wella, established in 1880, offers extensive support and training for stylists and is a trusted name in the industry.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594713686\">\n<h3 class=\"schema-faq-question\">What skincare brands are in high demand for salons?<\/h3>\n<p class=\"schema-faq-answer\">The most in-demand skincare brands are ESPA and Dermalogica. ESPA partners with biochemists and aromatherapists to deliver organic, eco-conscious formulas. Dermalogica is favoured for its science-backed products that deliver long-lasting results with active ingredients.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594713687\">\n<h3 class=\"schema-faq-question\">Why should you consider stocking O.P.I for your nail services?<\/h3>\n<p class=\"schema-faq-answer\">O.P.I. is highly regarded because its polishes do not streak and offer a broad range of vibrant, pigmented shades. The brand provides salon professionals with treatments, finishing products, tools, and acrylics, making it a versatile choice for comprehensive nail services.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594713688\">\n<h3 class=\"schema-faq-question\">What makes Shellac (CND) popular for nail treatments?<\/h3>\n<p class=\"schema-faq-answer\">Shellac (CND) is known for its gel formulas which are cured under a UV or LED lamp, lasting up to a month. Its longer-lasting polish appeals to clients seeking durable results, encouraging repeat business from satisfied customers.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594713689\">\n<h3 class=\"schema-faq-question\">How can stocking ESPA benefit your salon?<\/h3>\n<p class=\"schema-faq-answer\">Stocking ESPA enables you to offer high-quality, organic skincare, tapping into the trend for eco-conscious beauty. Collaborations with biochemists and aromatherapists ensure your clients receive premium treatments that align with current environmental and wellness concerns.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Working out the perfect product stock for your salon is a balancing act of quality, cost and customer feedback \u2013 and that last one might be just the most important. There\u2019s a reason you see the same popular beauty brands popping up again and again in stores \u2013 customers love them. So, whether you specialise [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":657,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Popular Beauty Brands for Salons: Complete Guide","_yoast_wpseo_metadesc":"Discover top salon beauty brands for hair, skin and nails. Learn which products clients love and how to choose quality stock for your salon treatments.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Which popular brands should you stock for hair treatments?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"You should consider Olaplex and Wella for your salon's hair treatments. Olaplex is known for repairing damaged hair and is especially popular with clients prone to coarse or dull hair. 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Collaborations with biochemists and aromatherapists ensure your clients receive premium treatments that align with current environmental and wellness concerns.\"}}]}"},"categories":[],"tags":[],"target-audience":[19,18],"class_list":["post-653","blog","type-blog","status-publish","has-post-thumbnail","hentry","target-audience-salon-owners","target-audience-stylists"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Popular Beauty Brands for Salons: Complete Guide<\/title>\n<meta name=\"description\" content=\"Discover top salon beauty brands for hair, skin and nails. 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