{"id":643,"date":"2022-03-18T16:26:00","date_gmt":"2022-03-18T16:26:00","guid":{"rendered":"https:\/\/en-gb.twb2b.wpengine.com\/?post_type=blog&p=643"},"modified":"2026-03-15T17:12:33","modified_gmt":"2026-03-15T17:12:33","slug":"4-salon-customer-service-tips-for-making-a-great-first-impression-on-clients","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/4-salon-customer-service-tips-for-making-a-great-first-impression-on-clients\/","title":{"rendered":"Salon customer service tips: our 4 tips"},"content":{"rendered":"

At the end of the day, the customer experience really is king. The better an impression you make on your new clients, the more likely it is they\u2019ll come marching back through your door when it\u2019s time for another tune-up.<\/p>\n

That doesn\u2019t mean it\u2019s easy. There\u2019s a lot that goes into making every first consultation a success. Incorporate these four salon customer service secrets into your first-time treatments today and watch your customers lining up for another appointment.<\/p>\n<\/p>\n

1. Give advice, talk details, show photos<\/h2>\n
\"image<\/figure>\n

Your customers might be coming to you because they\u2019ve got something specific in mind, but they\u2019re often also looking for some impartial, expert advice on what works and what doesn\u2019t when it comes to their personal needs. Make sure you\u2019re answering their questions honestly and giving your professional opinion. If they seem keen on a treatment that\u2019s unlikely to work for them, let them know politely (and tell them why), and offer an alternative.<\/p>\n

Showing pictures can also help your more ever-so-slightly-undecided clients choose what they want. It\u2019ll help make sure you\u2019re speaking in the same language \u2013 you\u2019ll be able to show them exactly what a \u2018couple of inches\u2019 or a specific colour actually looks like in practice. Be sure to explain exactly what the treatment is, how long the results should last and how to maintain it.<\/p>\n

The more you help them, the more likely they are to come back for another booking in the future. That\u2019s a loyal customer, coming your way.<\/p>\n<\/p>\n

2. Watch your (body) language<\/h2>\n
\"image<\/figure>\n

Visiting a new salon for the first time can be a little intimidating for your new customers. After all, as far as they\u2019re concerned at this point, they\u2019re taking a bet on you. So, it\u2019s your job to put them at ease.<\/p>\n

It might sound basic but eye contact is a powerful everyday tool, and essential for a number of situations. In the salon, it helps to make your client feel welcome, respected, and heard. Instead of standing over them, sit down and have a chat at eye-level \u2013 it\u2019ll really build that personal relationship. Make sure your arms are unfolded and try to tailor your language to their level of knowledge.<\/p>\n

If it\u2019s their first time trying a treatment, and they aren\u2019t too sure about the specifics, they\u2019re unlikely to know much of the lingo. So, it can help to discuss in as basic terms as possible (without being condescending). If they\u2019re a seasoned veteran, then feel free to go ahead and talk more specifics. Showing off too much and going over someone\u2019s head for no reason won\u2019t impress them \u2013 it\u2019ll just make them uncomfortable.<\/p>\n<\/p>\n

3. Be personable and never assume<\/h2>\n
\"image<\/figure>\n

It\u2019s also just as important to listen carefully and take on board their feedback \u2013 whether you\u2019ve worked with someone for five minutes or five years. While they may have always gone for the same classic pedicure or cut and blow-dry as long as you\u2019ve known them, people change.<\/p>\n

Successful relationships are built on trust and respect (and the occasional breakfast in bed). The same goes for your business. Use your client\u2019s name, ask questions, and remember all-important little details.<\/p>\n

Make discrete notes if you have to. The more you learn about them, the easier it\u2019ll be to recommend treatments you know they\u2019ll like in the future. (and building a level of trust and affection is one of the most important factors in turning a one-off customer into a regular.)<\/p>\n

With Treatwell Pro, you can quickly and easily add notes within any appointment, whether that\u2019s the colour formula you used on their hair, the kind of massage they prefer, or even what they like to chat about. You can also view their entire client history within the client list section – from treatments booked and products purchased to active promotions and other statistics. The more you learn, the better equipped you are to offer them the things that they really want. <\/p>\n<\/p>\n

4. Streamline the experience<\/h2>\n
\"image<\/figure>\n

Providing perfect salon customer service goes beyond just what happens when you\u2019re actually in the salon. It\u2019s everything, from how your clients book (and when), to walking out feeling fantastic.<\/p>\n

When you partner with Treatwell, we give you all the digital tools you need to take your customer\u2019s experience to the next level. Let them book you online, straight from their smartphone (even when you\u2019re closed). Take back your time with free and automatic SMS and email reminders. No more forgotten appointments or misremembered dates here, thank you. Plus, this means far fewer no-shows and late cancellations – can we get an amen?<\/p>\n<\/p>\n

Treatwell Pro’s management system is designed to make life easier for salon owners, and help with every aspect of salon life (we\u2019ll leave the treatments up to you, though). Keep track and manage your business, without giving up time. So, that you can focus on creating amazing experiences for your clients. Choosing Treatwell means becoming part of a community of <\/em>visionary hair and beauty stylists<\/em><\/strong> – are you ready to join us?<\/em> Book your free demo here.<\/em><\/a><\/p>\n<\/p>\n

FAQs<\/h2>\n
\n
\n

How can you make first consultations more successful with new clients?<\/h3>\n

Give clear advice, discuss details, and show photos to align expectations. Answer questions honestly, explain how treatments work, how long results last, and provide aftercare tips. The more support you offer, the more likely clients are to become loyal and return for future bookings.<\/div>\n

\n

What role does body language play in salon customer service?<\/h3>\n

Use positive body language like consistent eye contact and sitting at the client’s level to help them feel relaxed and heard. Keep your arms unfolded and adapt your language to their knowledge of treatments. Building a personal relationship at the first visit puts new clients at ease and encourages trust.<\/div>\n

\n

Why should you personalise your service for every client?<\/h3>\n

Personalise your approach by listening carefully, using clients’ names, and remembering details about their preferences. Even long-standing clients may want something new, so ask questions and make notes as needed. This helps you recommend treatments they are likely to enjoy and strengthens trust, turning occasional clients into regulars.<\/div>\n

\n

How can Treatwell Pro help manage your client relationships?<\/h3>\n

Use Treatwell Pro to easily add notes during appointments, record detailed client preferences, and view treatment history. Access all client details including past treatments, product purchases, and promotions in one place. This comprehensive overview enables you to recommend better services and create personalised experiences.<\/div>\n

\n

How do digital tools improve the booking experience for your salon?<\/h3>\n

Enable clients to book appointments online straight from their smartphones, even outside business hours, using digital booking systems. Provide free, automatic SMS and email reminders to reduce forgotten appointments and decrease no-shows. Streamlining booking and management lets you focus on delivering excellent in-salon service.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

At the end of the day, the customer experience really is king. The better an impression you make on your new clients, the more likely it is they\u2019ll come marching back through your door when it\u2019s time for another tune-up. That doesn\u2019t mean it\u2019s easy. There\u2019s a lot that goes into making every first consultation […]<\/p>\n","protected":false},"author":50,"featured_media":648,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Salon Customer Service: 4 Secrets for Success","_yoast_wpseo_metadesc":"Learn top salon customer service secrets for first consultations. 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