{"id":5975,"date":"2022-03-17T13:22:55","date_gmt":"2022-03-17T13:22:55","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&#038;p=5975"},"modified":"2026-03-15T17:12:32","modified_gmt":"2026-03-15T17:12:32","slug":"salon-branding-how-to-develop-a-recognisable-brand-for-your-salon","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-branding-how-to-develop-a-recognisable-brand-for-your-salon\/","title":{"rendered":"Salon branding ideas for your salon"},"content":{"rendered":"<p><em>\u201cDeveloping strong and recognisable salon branding is the perfect way to attract new customers, retain loyal clients, and stand out from the competition.\u201d&nbsp;<\/em><\/p>\n<p>Opening and running a successful salon isn\u2019t just about being good at your job &#8211; it\u2019s also about <strong>creating and developing your salon brand and brand identity.&nbsp;<\/strong><\/p>\n<p>Anyone starting a business will likely hear these terms thrown around fairly often, but what does it all *actually* mean? What\u2019s the end goal, and why\u2019s it so important?<em>&nbsp;<\/em><\/p>\n<p>Essentially, creating a strong brand gives you that instant recognisability. This makes you stand out from the competition, <strong>attracts new clients,<\/strong> and retains existing ones. These loyal clients will in turn essentially become spokespeople for your brand. Sounds good? We think so too.&nbsp;<\/p>\n<p>Building a brand allows you to communicate your company\u2019s values, give your brand a voice, and tell the story behind your business. Essentially, it\u2019s a way of telling the world what you\u2019re all about &#8211; your vibe, if you will.<\/p>\n<p>So, strap in, and let&#8217;s take a look at what <em>branding<\/em> means and consider <strong>how to develop your salon brand,<\/strong> both online and offline.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-1024x683.jpg\" alt=\"salon branding image\" class=\"wp-image-6031\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-1024x683.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-1536x1024.jpg 1536w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2-1200x800.jpg 1200w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Two_Anchors_Barber_Shop_SPJ_384366_4_2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">So, what is a brand?<\/h3>\n<p>Let\u2019s get down to the very basics. A brand is a culmination of all those characteristics and values that revolve around a business. It makes the business identifiable and differentiates it from its competitors. By developing a unique and memorable brand, you\u2019re letting the world know what makes your salon *the* place to be (and ensures they remember you, too).&nbsp;<\/p>\n<p>Branding helps to <strong>position a company in the minds of consumers. <\/strong>To put that into context, just think of the following examples:<\/p>\n<ul class=\"wp-block-list\">\n<li>Just do it<\/li>\n<li>Gives you wings<\/li>\n<li>Think different.<\/li>\n<\/ul>\n<p>If you immediately think of <strong>Nike<\/strong>, <strong>RedBull,<\/strong> and <strong>Apple &#8211;<\/strong> it means that the branding of these companies is working, and they\u2019ve successfully made themselves recognisable. (And, if you didn\u2019t think of them straight away, you can take our word for it that these guys are pretty big hitters).&nbsp;<\/p>\n<p>It\u2019s not just their slogans that we associate with them, either. Nike is associated with the concept of not giving up, RedBull with freedom, pushing your limits, and extreme sports, Apple with thinking outside the box. This is because they\u2019ve all managed to create an incredibly strong brand identity.<\/p>\n<p>When we talk about branding, then, we\u2019re basically referring to <strong>everything that\u2019s said, felt, and thought by people about a company, its products and its services<\/strong>. As Jeff Bezos (the founder of Amazon) put it: &#8220;Your brand is what other people say about you when you&#8217;re not in the room&#8221;.<\/p>\n<p>Having a strong idea of what your brand is all about is the first step. Next, though, you\u2019ve got to get that message out into the world. Aside from taking to the streets with a megaphone &#8211; here\u2019s how to do this.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-1024x683.jpg\" alt=\"salon branding image\" class=\"wp-image-6029\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-1024x683.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-1536x1024.jpg 1536w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__-1200x800.jpg 1200w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Cutshop_FR_375071__.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<h3 class=\"wp-block-heading\">The importance of corporate branding from a marketing perspective<\/h3>\n<p>A company uses its brand to let the world know exactly what it\u2019s about.<strong> Its values and mission, its services and products<\/strong>, as well as <strong>its target audience<\/strong>.<\/p>\n<p>There are a few basic questions you\u2019ll want to ask yourself when thinking about what exactly your brand will be:<\/p>\n<ul class=\"wp-block-list\">\n<li>What\u2019s the name of the salon, and what do you want to convey with this name?<\/li>\n<li>Who are you targeting?<\/li>\n<li>What\u2019s the history and story behind the business?<\/li>\n<li>What services do you offer?<\/li>\n<li>Which products are used?<\/li>\n<li>Who are your competitors?<\/li>\n<li>How does your salon differ from its competitors?<\/li>\n<li>What message do you want to get across?<\/li>\n<\/ul>\n<p>Once the answers are clear, it\u2019s really important that all your marketing and communication is geared towards answering these questions. From your company logo, brand colours, and business cards; to your website, social media, and even your salon team. Each of these is a great way to strengthen your brand, and make your unique point of view stand out in your customers\u2019 minds.&nbsp;<\/p>\n<p>In turn, all of this helps to achieve the three fundamental aims of branding and marketing:<\/p>\n<ul class=\"wp-block-list\">\n<li>Attracting new customers<\/li>\n<li>Retaining existing customers<\/li>\n<li>Fostering a great (and active) relationship with those clients<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">How to develop the branding of a salon<\/h3>\n<p>We\u2019ve seen how important branding is. It can help a business position itself in the minds of its consumers, and <strong>differentiate itself from competitors<\/strong>, such as other salons in the area.<\/p>\n<p>But how exactly do you create and develop your own salon branding? There are loads of ways to do this, both online and offline. And, whilst there can be different strategies for each, it\u2019s important to keep things consistent throughout.<\/p>\n<p>A great way to develop a strong brand identity is to decide on (and stick to) a specific and unique visual brand image. This consists of anything that a customer can see about your salon &#8211; from your logo, social media feed, and website, to your business cards, salon interior, and shop window. Consumers often buy with their eyes, and the look of your brand can either draw them in and make them remember you, or put them off.<\/p>\n<p>Your salon image can say a lot about what your salon does. When deciding on a visual &#8211; try to answer the above questions, and align it with what you want your brand to say. For example, if your brand focuses on serenity, well-being, and calmness, choosing brand colours, messaging, and imagery that reflect that will help to solidify your brand in people\u2019s minds. Similarly, if your salon is more on the cool, edgy side &#8211; you\u2019ll want your visuals to reflect this too. Regardless of what your brand stands for &#8211; the most important thing is to keep it consistent across all channels &#8211; offline, and online.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-1024x683.jpg\" alt=\"salon branding image\" class=\"wp-image-6028\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-1024x683.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-1536x1024.jpg 1536w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0-1200x800.jpg 1200w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/AVA_Waxing__Beautybar_Rotterdam_0.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<h3 class=\"wp-block-heading\">Online salon branding<\/h3>\n<h4 class=\"wp-block-heading\">Why&#8217;s it so important?<\/h4>\n<p>When we\u2019re talking about <strong>online communication<\/strong>, we\u2019re basically referring to how you use the web to get across your brand values to the world.<\/p>\n<p>These days,<strong> using the internet to get your name out there <\/strong>is one of the most important tactics when it comes to branding and marketing.&nbsp;<\/p>\n<p>And, with buying habits changing thanks to the spread of technology and social media, it\u2019s more important than ever to make the most of this (hands up if you\u2019ve ever been influenced to buy something you\u2019ve seen on your Insta feed?)<\/p>\n<p>An online presence not only makes it easy to find your company online, and contributes to that oh-so-important branding &#8211; it also helps to create what\u2019s known as <strong>social proof<\/strong>.&nbsp;<\/p>\n<p>Many customers will take to the internet or social media before deciding to commit to a certain service, company, or product. They want to know that it\u2019s real, reliable, and to know exactly what to expect. Without an online presence, a potential customer is likely to go with someone with proven credibility online.&nbsp;<\/p>\n<h4 class=\"wp-block-heading\">So, how do you develop your online branding?<\/h4>\n<p>There are plenty of channels you can use to create and develop an online brand. Social media platforms, such as Facebook, Instagram, TikTok and Twitter, are great places to engage with clients. And for online visibility, <a href=\"https:\/\/www.google.com\/intl\/en_uk\/business\/\" class=\"ek-link\">Google My Business<\/a> (a free service from Google that helps businesses to be found on Google more easily) is a great resource too.<\/p>\n<p><strong>An online storefront <\/strong>can also be a crucial tool to help acquire new clients, and improve the customer experience for both existing and potential clients. Through this, customers can easily find your salon&#8217;s opening hours, price list, address, and contact details. <\/p>\n<p>If you\u2019ve ever tried to create a website from scratch, (or hired someone to do it for you), you\u2019ll know that it can be a *kind of* difficult process &#8211; and an expensive one, at that. Not to worry though, this is where we come in. With Treatwell, your salon will be showcased on our marketplace, both on the web, and via our app, with your own personalised and curated shop front. Here, clients can browse your services, opening hours, your work, and your live availability &#8211; boosting your online visibility to a whole host of potential new clients. It\u2019s the perfect way to strengthen your digital presence and reputation, really.<\/p>\n<p>Finally, it\u2019s important to remember that your branding and marketing is not only vital for attracting potential clients &#8211; it\u2019s also key when it comes to developing brand loyalty, relationships, and great experiences for your existing clients. Keeping in touch and staying in the minds of these clients is key to building their support.<\/p>\n<p><strong>Emails, SMS, or Whatsapp messages &#8211;<\/strong> sending a cute birthday message or letting them know the latest discounts and deals &#8211; are all great ways of doing this. Even something as simple as an email confirmation or SMS reminder of their booking ensures you stay at the forefront of your clients\u2019 minds. With Treatwell Pro, appointment reminders via SMS, email, and push notifications are free, unlimited, and automatic &#8211; meaning you can keep in touch with your clients without lifting a finger.<\/p>\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-1024x684.jpg\" alt=\"salon branding image\" class=\"wp-image-6030\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-1024x684.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-768x513.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-1536x1026.jpg 1536w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2-1200x802.jpg 1200w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/Pink_And_Polly_FRK_383519_4_2.jpg 1946w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/p>\n<h3 class=\"wp-block-heading\">Offline salon branding<\/h3>\n<p>We\u2019ve looked at online branding, but what\u2019s done <strong>offline<\/strong> can be just as important. Maintaining the same image, communication, and values within the salon that is presented online keeps your brand identity consistent.<\/p>\n<p>From your business cards and logo to your decor and your team &#8211; your brand and message should be felt throughout. But how do you develop and strengthen an offline brand?<\/p>\n<p>The key word here is: <strong>differentiate<\/strong>.<\/p>\n<p>In other words: why should a client choose your salon rather than any of the others in the area? And why should existing clients continue to return?<\/p>\n<p>When we talk about branding, we\u2019re not just talking about marketing, social media, or visuals. Yep, the actual <strong>experiences<\/strong> that clients have in your salon are just as important&nbsp;<\/p>\n<p>So, how can you stand out from the competition? Here are a few ideas:<\/p>\n<ul class=\"wp-block-list\">\n<li>A warm welcome and a friendly greeting&nbsp;<\/li>\n<li>Free and personalised advice<\/li>\n<li>Offer your clients something to eat or drink (a cup of tea is <em>never<\/em> a bad thing)<\/li>\n<li>Give your clients a small gift, such as a sample product<\/li>\n<li>Offer a small complimentary service as a bonus (a shoulder massage during a facial, for example)<\/li>\n<li>Have magazines or reading materials available for clients to read whilst they wait or during their treatment<\/li>\n<li>Put effort into your space &#8211; create an environment where customers feel welcome and relaxed<\/li>\n<\/ul>\n<p><strong>Developing salon branding<\/strong>, both online and offline, is crucial to getting your business out there. It lets you position yourself in the minds of clients, both potential and existing, and differentiates you from the competition. All in all, it\u2019s a great way to boost your salon\u2019s success.&nbsp;<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/hairdresser-blow-drying-hair-salon-branding.jpeg\" alt=\"\" class=\"wp-image-6797\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/hairdresser-blow-drying-hair-salon-branding.jpeg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/hairdresser-blow-drying-hair-salon-branding-300x200.jpeg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/hairdresser-blow-drying-hair-salon-branding-768x512.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<h4 class=\"wp-block-heading\">How Treatwell can help your salon with branding (and much, much more)<\/h4>\n<p>Treatwell Pro is more than just a management software &#8211; it can help your salon as you strengthen and develop your brand. From search engine positioning and a personalised website, to email and SMS marketing and the creation of promotions &#8211; you\u2019ve got the tools you need to succeed.&nbsp;<\/p>\n<p>Treatwell stands by more than 40,000 salons across Europe, and helps them with these tasks every day, from business management, to data tracking, to marketing plans.<\/p>\n<p><em>Treatwell Pro&#8217;s management system is designed to make life easier for salon owners, and help with every aspect of salon life (we\u2019ll leave the treatments up to you, though). Keep track and manage your business, without giving up time, so that you can focus on creating amazing experiences for your clients. Choosing Treatwell means becoming part of a community of <\/em><strong><em>visionary hair and beauty stylists<\/em><\/strong><em> &#8211; are you ready to join us? Book a free demo <a href=\"https:\/\/www.treatwell.co.uk\/partners\/\" class=\"ek-link\">here. <\/a><\/em><\/p>\n<h2>FAQs<\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1773594612818\">\n<h3 class=\"schema-faq-question\">What steps help you create a strong salon brand identity?<\/h3>\n<p class=\"schema-faq-answer\">Develop a consistent visual brand image with unique elements like your logo, brand colours, and interior design. Clearly define your salon\u2019s values, target audience, and story to set your brand apart from competitors.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594612819\">\n<h3 class=\"schema-faq-question\">How can you strengthen your salon&#8217;s online branding?<\/h3>\n<p class=\"schema-faq-answer\">Establish your presence on social media platforms such as Facebook, Instagram, TikTok, and Twitter. Create or claim an online storefront to display your services, price list, and contact details, making it easier for potential clients to find and trust your salon.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594612820\">\n<h3 class=\"schema-faq-question\">Why is online presence important for your salon branding?<\/h3>\n<p class=\"schema-faq-answer\">An online presence builds social proof and credibility for your salon, helping attract new customers. Many people search for salons online and rely on visible credibility before booking, so being active online increases your chances of gaining new clients.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594612821\">\n<h3 class=\"schema-faq-question\">What offline actions can you take to boost your salon branding?<\/h3>\n<p class=\"schema-faq-answer\">Ensure your brand&#8217;s values and message are felt throughout your salon, from business cards and decor to client experience. Offer personal touches like a warm welcome, complimentary drinks, or small gifts to make clients feel valued and differentiate your salon from competitors.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594612822\">\n<h3 class=\"schema-faq-question\">How does Treatwell Pro support your salon branding efforts?<\/h3>\n<p class=\"schema-faq-answer\">Treatwell Pro provides personalised websites, search engine positioning, and free unlimited SMS, email, and push notification reminders. These tools help you manage communication, marketing, and client relationships efficiently, allowing you to focus more on delivering great service.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cDeveloping strong and recognisable salon branding is the perfect way to attract new customers, retain loyal clients, and stand out from the competition.\u201d&nbsp; Opening and running a successful salon isn\u2019t just about being good at your job &#8211; it\u2019s also about creating and developing your salon brand and brand identity.&nbsp; Anyone starting a business will [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":6059,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Salon Branding: Complete Guide to a Strong Identity","_yoast_wpseo_metadesc":"Discover expert strategies to build a powerful salon brand, attract loyal clients, and grow your business online and offline. 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