{"id":5959,"date":"2022-03-18T16:55:08","date_gmt":"2022-03-18T16:55:08","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&#038;p=5959"},"modified":"2026-03-15T17:12:38","modified_gmt":"2026-03-15T17:12:38","slug":"online-booking-for-salons","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/online-booking-for-salons\/","title":{"rendered":"Online booking for salons: our top 5 reasons to get your clients to book online"},"content":{"rendered":"<p><em>&#8220;Giving your clients the option of online booking is a great way to simplify life for both salons and clients. Here\u2019s how.\u201d<\/em><\/p>\n<p>There are a lot of moving parts when it comes to running a hair and beauty business \u2014 even more so when it\u2019s done completely by hand.<\/p>\n<p>We live in an increasingly digital world, where people expect to book things at the touch of the button and clients expect the same convenience when booking hair and beauty appointments.&nbsp;<\/p>\n<p>From optimising your time, automating communications, and gathering more (and more useful) client data, to providing a great customer experience, there are a tonne of advantages to going digital. Plus, having an online booking presence can help take off some of the pressure that running a salon brings, whilst making it easier for clients to connect with you.&nbsp;<\/p>\n<p>We\u2019ve pulled together a bunch of ways that online booking can make both you and your clients\u2019 lives that much simpler.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/en-ie.twb2b.wpengine.treatwell.com\/wp-content\/uploads\/sites\/9\/2022\/03\/Group-8-1.png\" alt=\"online booking for salons image\" class=\"wp-image-2992\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">Online booking for beauty salons: here&#8217;s why it&#8217;s important<\/h3>\n<p>Whether we like it or not, the world is going digital.<\/p>\n<p>It\u2019s estimated that on average, people in the UK spend 4.8 hours looking at their phones. What\u2019s more, around 65% of people prefer to make their bookings online, whether that\u2019s for a salon appointment, a flight, or a dinner reservation. In short: that\u2019s a lot of people (and a lot of potential clients) that love to be &#8211; and book &#8211; online.<\/p>\n<p>Allowing your clients to book online makes the most of this active consumer base, and lets that majority of people who prefer to book online do so with ease.<\/p>\n<p>We\u2019ve gathered our top 5 advantages of online booking:<\/p>\n<ul class=\"wp-block-list\">\n<li>The convenience for your clients to book any time, anywhere<\/li>\n<li>Free up your time in the salon<\/li>\n<li>Increase the perceived value of your salon and brand<\/li>\n<li>Easily gather and store client data&nbsp;<\/li>\n<li>Cut down the number of no-shows and forgotten appointments<\/li>\n<\/ul>\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/RrC7SHQQ2x8g5qutNvjo2NN-4ihtvPqlC8B4IYPAF0tWdeOwOvUI_eeNzbLLS6DRAuizC0eCejfz4WIfHIZGzKJMmqvIA9d3-ep3AWdEWZ_opWPEmjBvvWt6fw87y_YT8hyVfILe\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">1. The convenience of online booking<\/h3>\n<p>We all love a good bit of convenience &#8211; and your clients are no different. When it comes to making a booking, a phone call sometimes just doesn\u2019t cut it on the convenience scale.&nbsp;<\/p>\n<p>Picture this: you\u2019ve gotten home from work, you\u2019ve made dinner, you\u2019ve jumped in the shower. Then, it hits you. You meant to call the salon earlier, but they\u2019ve now closed for the day. You go to sleep, wake up, go to work, aaand repeat. Sound familiar?&nbsp;&nbsp;<\/p>\n<p>Enter: online booking (hoorah!) Your clients can book any time, any place &#8211; even when you\u2019re closed for the day. It makes it easier for clients to know your availability and how it will work around their own schedules, and gives them access to you at all hours of the day, without you having to sit by the phone. What\u2019s not to love?<\/p>\n<p>And, with around 47% of clients booking their appointments outside of most salons\u2019 hours &#8211;&nbsp; giving them that option is beneficial for both of you. Your salon is always accessible, and you won\u2019t miss out on potential bookings.<\/p>\n<p>Take into account all of those who hate making phone calls &#8211; and online booking seems a no-brainer.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-1024x683.jpg\" alt=\"online booking salon image\" class=\"wp-image-6032\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-1024x683.jpg 1024w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-300x200.jpg 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-768x512.jpg 768w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-1536x1024.jpg 1536w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-720x480.jpg 720w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08-1200x800.jpg 1200w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/03\/302466_DE_Beauty_Place_Spa_im_Holmes_Place_Club_08.jpg 1950w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<p>With Treatwell &#8211; online booking is made super simple &#8211; for both clients and salons. Customers can book via Facebook and Instagram, via Google, or even directly through your salon website.&nbsp;<\/p>\n<p>What\u2019s more, your salon will be showcased on Treatwell\u2019s marketplace, both on the web, and via our app. Here, on Europe&#8217;s No.1 marketplace, clients can browse your services, opening hours, your work, and your live availability &#8211; boosting your online visibility to a whole host of potential new clients. Plus, free times and bookings will always be synchronised with the salon&#8217;s digital diary in real-time. So, say goodbye to double-bookings too. Easy.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/JbuFX-n5NdWOxyIsYpFeSaROtRxE1oEV5lcVCyfgrSLNAsQ2i_hqjBxk4YoeI8y2S7KMTx610jVsNZ5ZYV_4BF9EOV_XjvCDk_YQx7jzi0c-NeuyVcFxnCtVGqVr978nYkctyz6_\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">2. Make the most of your time<\/h3>\n<p>Online booking is great for clients &#8211; we know that much &#8211; but it\u2019s also hugely convenient for salon owners, managers, and staff.<\/p>\n<p>When a customer book online, it frees up time for you to focus on your clients. No more spending ages on the phone or having to answer a call mid-treatment, thank you. This also means that you can provide a quicker and more efficient service to your clients &#8211; both improving their customer experience, <em>and <\/em>freeing up time for even more treatments. Win-win.&nbsp;<\/p>\n<p>Plus, you can watch your calendar fill up even when you\u2019re not at the salon. We think that\u2019s pretty neat.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/J1aOA9xdMfBunTFGDTr1-QfWO24Y6kX9zGPd0EtC-chj4GBVUxaHbBsPjdFz_5OQip96Jw71k0dNB140cp7cT1hjGEkISFntUyvc2kSoMaTjo8NFVxs2XwwO0IrLodG45YMChv4i\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">3. Increase the perceived value of your brand through online booking<\/h3>\n<p>Increasing the perceived value of your salon is one of the main goals of a branding strategy. Doing so means that your clients can see the benefit of your salon &#8211; why they should go to you rather than a competitor. If the customer perceives your salon as a higher value, then they\u2019ll be willing to pay a higher price, too.<\/p>\n<p>By offering online booking, it\u2019s yet another amenity and convenience that you can give to clients. You\u2019re also showing customers that you\u2019re up to date with technology and innovation, and that you\u2019re a modern, in-the-know brand. Not to mention, you\u2019ll have a leg up and stand out from those competitors who <em>don\u2019t<\/em> offer online booking.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/yyoSMCULA4HBSKcUHVfsYm4BguCukEwwPvrGCJ_mxrSx3Af8dpKg7L0XZPb2YdPTvJ2tdNVbIRT8xNgiVVztBv-Ey5bDdASC-B94OIuvv7U2asGdODKmlUIFPxWyoO1VelUSgGiW\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">4. Online booking helps gather and store customer data<\/h3>\n<p>It can be hard to keep track of every single thing that goes on in a salon. What were your most popular treatments this year? Did your price change make a difference? Who\u2019s your most requested stylist?&nbsp;<\/p>\n<p>Online booking means you collect that information automatically, whenever a client makes an appointment. Having that kind of information at your fingertips is a great way to make sure you\u2019re not missing any important details. You can see your salon\u2019s performance and trends with easy-to-read reports, and keep up with your clients\u2019 information and preferences.&nbsp;<\/p>\n<p>What\u2019s more, with an online management tool like Treatwell, you can see all of this for bookings made offline too, as long as you add them into your Treatwell calendar. Within your client report, you\u2019ll also be able to keep track of how your clients are booking, and the percentage of customers you\u2019ve acquired through online channels.&nbsp;<\/p>\n<p>Most importantly, when you\u2019re able to understand how your salon is performing and how you\u2019ve interacted with clients in the past, finding areas where you can improve and provide a better experience is easier than ever.<\/p>\n<p>Each time a client comes back, you learn more about what treatments they usually want and what products they like. You can then work on developing the most effective marketing techniques &#8211; through emails, SMS, and more. The more you learn, the better equipped you are to offer them the things that they really want.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/5nhLotIxgGvTO0YWBq5qxYGmGTjLCMNXRK0WM2eRreCRdtf6o_ajpsCp5b1FWMtHJNMXNt6eriTizJBwKCY8cLXBj1M-lOL7VzMJa-HfykJHw1hSRiv7SMiJcrYtSfY1y_ALG26y\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\">5. Cutting down on no-shows and forgotten appointments<\/h3>\n<p>One of the most simple but effective benefits of online booking is the ability to send appointment confirmations and reminders.&nbsp;<\/p>\n<p>With Treatwell, booking confirmation emails are sent instantly upon making an appointment, regardless of which channel they booked through.&nbsp;<\/p>\n<p>Free and automatic reminders are also sent to clients, reminding them of their upcoming appointment. Clients are also given the option to add the booking to their own online calendar. So, no more forgotten appointments or misremembered dates.\u00a0<\/p>\n<p>What\u2019s more &#8211; if a client really isn\u2019t able to make it, these reminders prompt them to let you know in time for you to fill the empty space. So no more no-shows, either<strong>.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/NAKQp6bo5o4bsGRKut_mSxvzsr68kTJFSZQZ8UScPEmRx4qiTx4kV7Kc1ykH4F0vExa0Hz1uDlPLDwG6uLDNtKmIPHn-Dv4HYqw7RAf4jR0Los9r1R-TxDCDoZzrSGZxJzhxpUtA\" alt=\"online-booking-for-salons\" \/><\/figure>\n<\/div>\n<p>Online booking is just one of the reasons why it\u2019s essential to have a management system in every salon.<\/p>\n<p><em>Treatwell&#8217;s salon management software is designed to make life easier for salon owners, and help with every aspect of salon life (we\u2019ll leave the treatments up to you, though). Keep track and manage your business, without giving up time, so that you can focus on creating amazing experiences for your clients. Choosing Treatwell means becoming part of a community of <\/em><strong><em>visionary hair and beauty stylists<\/em><\/strong><em> &#8211; are you ready to join us? Book your free demo <a href=\"https:\/\/www.treatwell.co.uk\/partners\/\" class=\"ek-link\">here.<\/a><\/em><\/p>\n<\/p>\n<h2>FAQs<\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1773594592642\">\n<h3 class=\"schema-faq-question\">Why should you offer online booking at your salon?<\/h3>\n<p class=\"schema-faq-answer\">Offering online booking gives your clients the convenience to book at any time, from anywhere. With around 65% of people preferring to book online and 47% of appointments made outside regular hours, you open your doors to more business and improve customer experience.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594592643\">\n<h3 class=\"schema-faq-question\">How can online booking save you time as a salon owner?<\/h3>\n<p class=\"schema-faq-answer\">Online booking frees up your schedule by reducing time spent on phone calls and managing appointments manually. You can focus on treatments and enhance service quality, whilst your calendar fills up automatically\u2014even when you&#8217;re not in the salon.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594592644\">\n<h3 class=\"schema-faq-question\">What impact does online booking have on no-shows and forgotten appointments?<\/h3>\n<p class=\"schema-faq-answer\">Automated booking confirmations and free reminders help cut down on no-shows and forgotten appointments. Clients receive instant emails and reminders, and can add bookings to their own calendars, making it easier for them to keep track and notify you if they cannot attend.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594592645\">\n<h3 class=\"schema-faq-question\">How does online booking help you collect useful client data?<\/h3>\n<p class=\"schema-faq-answer\">You automatically gather and store customer data each time someone books online, making it simple to track trends and preferences. With tools like Treatwell, all appointments\u2014online and offline\u2014can go into a single digital calendar for easy reporting and targeted marketing.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594592646\">\n<h3 class=\"schema-faq-question\">How can online booking enhance your salon&#8217;s brand image?<\/h3>\n<p class=\"schema-faq-answer\">Providing online booking shows that your salon is a modern, tech-savvy brand. It increases the perceived value of your services and helps you stand out from competitors who do not offer this amenity. Clients see your business as convenient and up-to-date.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Giving your clients the option of online booking is a great way to simplify life for both salons and clients. Here\u2019s how.\u201d There are a lot of moving parts when it comes to running a hair and beauty business \u2014 even more so when it\u2019s done completely by hand. We live in an increasingly digital [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":6667,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Online booking for salons - the top 5 reasons you should offer it","_yoast_wpseo_metadesc":"Giving your clients the option of online booking is a great way to simplify life for both salons and clients - here\u2019s how.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why should you offer online booking at your salon?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Offering online booking gives your clients the convenience to book at any time, from anywhere. 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