{"id":1548,"date":"2021-01-27T10:28:21","date_gmt":"2021-01-27T10:28:21","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&#038;p=1548"},"modified":"2026-03-15T17:12:26","modified_gmt":"2026-03-15T17:12:26","slug":"five-client-behaviour-trends-were-expecting-to-see-in-2021","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/five-client-behaviour-trends-were-expecting-to-see-in-2021\/","title":{"rendered":"Client behaviour we&#8217;re expecting to see in 2021"},"content":{"rendered":"<p>It\u2019s a new year, but it looks like the challenges from the last have rolled right on over. The difference? Our resilience. The hair, beauty and wellness industry has shown its strength and ability to adapt time and time again (and that\u2019s even before the pandemic).&nbsp;<\/p>\n<p>With client expectations constantly changing, and online channels proving pretty essential, this year\u2019s salon trends are looking a little different. Here, we predict what they might be.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/lightbulb-icon-orange.png\" alt=\"\" class=\"wp-image-1553\" width=\"142\" height=\"142\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/lightbulb-icon-orange.png 512w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/lightbulb-icon-orange-300x300.png 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/lightbulb-icon-orange-150x150.png 150w\" sizes=\"(max-width: 142px) 100vw, 142px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading heading_4\"><strong>Seeking inspiration online<\/strong><\/h3>\n<p>If there\u2019s one thing that\u2019s increased recently, it\u2019s our screen time. Scrolling Instagram, TikTok, and Facebook are a few of the ways your clients are passing the time (and there\u2019s a lot of time to pass). There, they\u2019re finding inspiration for their next salon appointment and looking for ways to book the look\u2019 directly. So sharing your work online, like on these platforms, is a no-brainer.&nbsp;<\/p>\n<p>Better yet, our new <a href=\"https:\/\/partners.treatwell.com\/hc\/en-gb\/articles\/360016879479-The-Treatwell-LookBook-launching-in-2020\">LookBooks<\/a> product (landing soon), will showcase your work on our bookable platform. There, you can upload an image, tag the look, get discovered, and get booked.&nbsp;<\/p>\n<h3 class=\"wp-block-heading heading_4\"><strong>Cultivating personal, smooth experiences (online and offline)<\/strong><\/h3>\n<p>With parts of the &#8216;in-salon&#8217; experience altered due to COVID-19, clients are craving those human interactions more than usual. Creating thoughtful and curated experiences is going to be the way to keep a client coming back again and again.&nbsp;<\/p>\n<p>And that doesn&#8217;t just mean on the salon floor. Using digital tools makes the experience even more personal for clients, while also making it easier to manage your salon and appointments.&nbsp; Tools like online booking let clients book when it&#8217;s convenient for them, and keeping <a href=\"https:\/\/www.treatwell.co.uk\/partners\/features\/secure-client-management\/\">digital notes<\/a> on client preferences makes return experiences memorable.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/Favourite-stylist-icon-orange.png\" alt=\"\" class=\"wp-image-1554\" width=\"151\" height=\"151\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading heading_4\"><strong>Sustainable products and solutions<\/strong><\/h3>\n<p>This goes hand in hand with the experience you\u2019re creating. Clients want to know what actions their salons are taking to look after the planet, so communicating this will be key.&nbsp;<\/p>\n<p>You can highlight that sustainability is important to your salon by using and stocking products that have sustainable packaging, formulas, and that are known to be reducing their carbon footprint.&nbsp;&nbsp;<\/p>\n<p>Reducing, reusing and recycling the equipment, products and waste you have is also a big step your salon can take, and there are organisations out there that can help you do this well, such as:<\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salonsustainability.club\/\">Salon Sustainability<\/a> \u2014 a non-profit organisation that runs a comprehensive waste recovery programme designed to service the hair and beauty industry. They can help you to recycle 95% of your salons waste.&nbsp;<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading heading_4\"><strong>Providing value at home<\/strong><\/h3>\n<p>As people continue to stay at home, connecting with clients online has become a must. Hair, beauty and wellness professionals are branching outside of their salon walls to create exciting content for their clients and other beauty professionals.&nbsp;<\/p>\n<p>I\u2019m sure everyone has seen the interesting outcomes of people attempting hair cuts or dye jobs. Using social media platforms like Instagram and Tiktok to share the tips and tricks of your trade is a great way for you and your team to keep clients regularly engaging with your business.&nbsp;<\/p>\n<p>For a more personal approach, using <a href=\"https:\/\/www.treatwell.co.uk\/partners\/features\/easy-marketing-tools\/\">email or text<\/a> to connect with your clients giving advice and updates is also a great way to build on your existing relationships.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/sanitise-icon-ornage.png\" alt=\"\" class=\"wp-image-1555\" width=\"169\" height=\"169\" srcset=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/sanitise-icon-ornage.png 512w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/sanitise-icon-ornage-300x300.png 300w, https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2021\/01\/sanitise-icon-ornage-150x150.png 150w\" sizes=\"(max-width: 169px) 100vw, 169px\" \/><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading heading_4\"><strong>Elevated hygiene practices<\/strong><\/h3>\n<p>This industry has always been able to pride itself on having high hygiene standards. That being said, health, hygiene and safety will continue to be part of a clients decision-making process when choosing where to book.<\/p>\n<p>Salons have been creating simple \u2018House Rules\u2019 or guidelines that inform clients of what to expect in regards to the hygiene practices in the salon, and what is expected of them when they come in.<\/p>\n<p>Sharing this type of information on the salon\u2019s website, social media and in your pre-appointment texts and emails communicates the value your salon places on the health and wellbeing of all involved, and give clients the confidence to head to the salon.<\/p>\n<p>For salons needing help with this, the British Beauty Council pulled together a <a href=\"https:\/\/britishbeautycouncil.com\/wp-content\/uploads\/2020\/05\/BRITISH-BEAUTY-COUNCIL-COVID19-RETURN-TO-WORK-SUGGESTED-GUIDELINES-SUMMARY-28.05.20.pdf\">range of guidelines<\/a> that help all types of salons with their health and hygiene practices.<\/p>\n<h2>FAQs<\/h2>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1773594624445\">\n<h3 class=\"schema-faq-question\">How can you showcase your salon&#8217;s work to attract new clients?<\/h3>\n<p class=\"schema-faq-answer\">Share your work on platforms like Instagram, TikTok, and Facebook to inspire potential clients and let them book directly. Use Treatwell&#8217;s LookBooks to upload images, tag styles, and get discovered on a dedicated, bookable platform.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594624446\">\n<h3 class=\"schema-faq-question\">How do digital tools improve client experiences at your salon?<\/h3>\n<p class=\"schema-faq-answer\">Digital tools like online booking and keeping digital notes on client preferences create smoother, more personal experiences. These features make appointment management easier and help tailor repeat visits, boosting client satisfaction and loyalty.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594624447\">\n<h3 class=\"schema-faq-question\">What steps can you take to make your salon more sustainable?<\/h3>\n<p class=\"schema-faq-answer\">Stock products with sustainable packaging and formulas and focus on reducing, reusing, and recycling waste. Partner with organisations like Salon Sustainability to recycle up to 95% of your salon&#8217;s waste and communicate these efforts to your clients.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594624448\">\n<h3 class=\"schema-faq-question\">Why should you share hygiene practices with your clients?<\/h3>\n<p class=\"schema-faq-answer\">Sharing clear &#8216;House Rules&#8217; and hygiene guidelines builds client confidence and demonstrates your commitment to their health and wellbeing. Post hygiene information on your website, social media, and in pre-appointment messages so clients know what to expect when visiting your salon.<\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1773594624449\">\n<h3 class=\"schema-faq-question\">How can you keep clients engaged while they are at home?<\/h3>\n<p class=\"schema-faq-answer\">Create content on social media such as tips, tricks, and advice to connect with clients outside the salon. Use email or text for personalised check-ins, helping nurture client relationships and maintain engagement even when appointments can&#8217;t take place in person.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s a new year, but it looks like the challenges from the last have rolled right on over. The difference? Our resilience. The hair, beauty and wellness industry has shown its strength and ability to adapt time and time again (and that\u2019s even before the pandemic).&nbsp; With client expectations constantly changing, and online channels proving [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":1551,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Salon Trends: Complete Guide to Adapting for Success","_yoast_wpseo_metadesc":"Discover the latest salon trends, from digital inspiration to elevated hygiene, creating personal client experiences and promoting sustainability. Find out more.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How can you showcase your salon's work to attract new clients?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Share your work on platforms like Instagram, TikTok, and Facebook to inspire potential clients and let them book directly. Use Treatwell's LookBooks to upload images, tag styles, and get discovered on a dedicated, bookable platform.\"}},{\"@type\":\"Question\",\"name\":\"How do digital tools improve client experiences at your salon?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Digital tools like online booking and keeping digital notes on client preferences create smoother, more personal experiences. 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Use email or text for personalised check-ins, helping nurture client relationships and maintain engagement even when appointments can't take place in person.\"}}]}"},"categories":[11],"tags":[31,20,30],"target-audience":[19],"class_list":["post-1548","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-featured","tag-clients","tag-salon","tag-trends","target-audience-salon-owners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salon Trends: Complete Guide to Adapting for Success<\/title>\n<meta name=\"description\" content=\"Discover the latest salon trends, from digital inspiration to elevated hygiene, creating personal client experiences and promoting sustainability. 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