{"id":1519,"date":"2020-12-09T19:57:03","date_gmt":"2020-12-09T19:57:03","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&p=1519"},"modified":"2026-03-15T17:12:23","modified_gmt":"2026-03-15T17:12:23","slug":"4-things-your-salon-can-focus-on-now-for-a-strong-january","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/4-things-your-salon-can-focus-on-now-for-a-strong-january\/","title":{"rendered":"Marketing tips for beauty salons : 4 things your salon can do now"},"content":{"rendered":"

The festive season is upon us and while clients might not be getting ready for office parties and events, they\u2019re still heading to salons and treatment rooms for their long-awaited hair & beauty appointments.<\/p>\n

We know that January is usually a quieter month for hair, beauty and wellness, and although the new year might be the last thing on your mind during silly season, it\u2019s worth planning ahead. There are some simple things you can do now, to help fill those January columns.<\/p>\n

Get big on social<\/strong><\/h2>\n

If you\u2019re spending time creating epic content for your business\u2019s Instagram<\/a>, make sure you encourage your clients \u2014 new and loyal \u2014 to follow along. That way, when you break up for the festive season, you have another way to stay top of mind and keep them engaged. <\/p>\n

There are simple things you can do to get your Instagram out there. Firstly, make sure you and your team are regularly telling clients about it. It could be a cheeky plug at the end of an appointment, or you might ask a client to \u2018OK\u2019 a picture for your feed. Get their advice \u2014 which photo should you upload?<\/p>\n

Consider putting up printed cards or posters in the salon, with details on which Instagram account to follow and tag. Now more than ever, people are eager to support their local businesses by shouting about them on social media, so make the most of it. <\/p>\n

Lastly, make sure you\u2019re bookable on your Instagram and Facebook<\/a>, so it\u2019s even easier for your followers to book in another appointment for the new year. <\/p>\n

\"\"<\/figure>\n

Keep in touch over Christmas <\/strong><\/h2>\n

Your clients will receive a lot of different brand communications throughout the festive season, so you need to cut through the noise. <\/p>\n

Ensure your communication is smart and well-timed. In the void between Christmas and New Year, many people spend more time searching online for deals \u2014 and they need to be inspired on where to spend their Christmas cash. Why not make the most of this behaviour and send a limited-time treatment offer via email? This will incentivise clients to book ahead, so you can start filling up those columns for January.<\/p>\n

Make sure your subject line is catchy and the email content is simple, concise and has a clear call-to-action to book. If you don\u2019t know where to start with email marketing, Treatwell Connect does the heavy-lifting for you. With personalisable email templates and automated invites to rebook<\/a>, you can keep in touch with your clients easily over the festive season. And it\u2019s all GDPR compliant. <\/p>\n

Reward client loyalty<\/strong><\/h2>\n

Nothing builds trust like a recommendation. Your loyal clients are the perfect marketing tool to help grow your business\u2019s reputation \u2014 both online and offline. <\/p>\n

Using a busier period, such as December, to push an incentivised referral scheme is a great way to set you up with new clients for the new year. You could encourage loyal clients to refer their friends and reward them with either money-off their next appointment or a free product (should any of their friends book an appointment in January). <\/p>\n

You might also use this period to prompt loyal clients to leave you online reviews<\/a>. That way, you\u2019re ready to start the new year with plenty of recent and relevant stories from happy clients. <\/p>\n

Plan a January sale<\/strong><\/h2>\n

If you are planning to run a sale to help boost January bookings \u2014 you need to think about your discount strategy (and set yourself limits). The goal of a discount is to go high enough to incentivise your clients, but not to cause a loss for your business. <\/p>\n

To find the magic number, go back over the profit margins for each of your treatments, and calculate a price point that works for you. It’s not a race to the bottom.<\/p>\n

There’s also no need to apply one discount to every service you offer \u2014 different treatments have different values to your business. Look at your current bookings \u2014 if you’re seeing a steady flow of demand for a certain treatment but plenty of availability for another, it might make sense to focus on the one that’s less popular, to drive more clients there.<\/p>\n

Finally, get smart about timing<\/a>. You might want to protect your peak times and busiest periods. Clients get that \u2014 and they\u2019re used to surge pricing across other industries. Try varying your sale hours to make sure you’re offering the highest discounts at the times you know you make the least money, to act as an incentive to fill those empty slots. <\/p>\n

FAQs<\/h2>\n
\n
\n

How can you use social media to boost January salon bookings?<\/h3>\n

Encourage every client to follow your Instagram and Facebook so you stay top of mind during the festive season. Display posters or cards in your salon with your social media details, and always remind clients to engage online and tag your business. Enable online booking through these channels to make it easy for clients to book their next appointment for the new year.<\/div>\n

\n

What steps help you keep in touch with clients over Christmas?<\/h3>\n

Send a limited-time treatment offer via email during the festive period to incentivise bookings for January. Use catchy subject lines and clear calls-to-action to stand out in crowded inboxes. Employ personalisable, automated email templates to simplify your marketing and ensure communications are GDPR compliant.<\/div>\n

\n

How can you reward loyal clients to encourage more referrals?<\/h3>\n

Introduce an incentivised referral scheme in December so clients bring in friends for new year appointments. Offer money-off their next service or a free product when their referral books in January. Promoting online reviews from happy clients at this time also helps build trust and reputation for the year ahead.<\/div>\n

\n

What strategies work best for planning a January sale at your salon?<\/h3>\n

Review profit margins for each treatment to set discounts that attract bookings without harming profits. Avoid blanket discounts for all services; instead, focus promotions on less popular treatments. Offer your highest discounts during your quietest hours to fill empty slots, while protecting your peak periods from deep reductions.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

The festive season is upon us and while clients might not be getting ready for office parties and events, they\u2019re still heading to salons and treatment rooms for their long-awaited hair & beauty appointments. We know that January is usually a quieter month for hair, beauty and wellness, and although the new year might be […]<\/p>\n","protected":false},"author":50,"featured_media":1520,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Fill January Salon Bookings: Complete Guide","_yoast_wpseo_metadesc":"Discover strategies to boost January salon bookings. 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