{"id":1497,"date":"2020-11-06T16:20:34","date_gmt":"2020-11-06T16:20:34","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&p=1497"},"modified":"2026-03-15T17:12:21","modified_gmt":"2026-03-15T17:12:21","slug":"lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/","title":{"rendered":"Lessons from lockdown: What we\u2019ve learned, going into a second shutdown"},"content":{"rendered":"

As England enters another national lockdown, hair and beauty businesses have closed their doors once again. But there is some good news. This time, we\u2019re not going in blind \u2014 and knowledge is power. <\/p>\n

So, to keep an eye on the horizon of a successful reopening, we\u2019ve looked back at some of the biggest learnings we gained from the last shutdown, and what they mean for salons reopening this time around.<\/p>\n

<\/div>\n

Bookings will be back<\/strong><\/h2>\n
\"\"<\/figure>\n

One of the biggest lessons to come from the first lockdown was just how committed clients are to their hair & beauty. During weeks of no treatments, revisiting a salon was consistently one of the top 3 things that people were prioritising, as soon as they could.<\/p>\n

And they kept their word. As soon as businesses were able to open their doors again, we saw a huge spike in bookings \u2014 over 2,200% more than usual, across a huge range of treatments.<\/p>\n

Mens\u2019 haircuts lead the charge (with a staggering 10x more bookings than normal), followed by hair colouring and roots \u2014 plenty of DIY disasters to fix up. So, if you\u2019re able to offer these treatments, make sure they\u2019re top of the list for availability when you\u2019re able to reopen.<\/p>\n

<\/div>\n

Hygiene is still key<\/strong><\/h2>\n
\"\"<\/figure>\n

No surprises here. Hygiene was (and remains) one of the top concerns for clients when booking. With nerves at an all-time high after a lockdown, people were anxious to know they were booking somewhere they could trust to take their health seriously.<\/p>\n

Take the time during this lockdown to make sure your hygiene standards are up to scratch \u2014 is there anywhere you could improve or tweak your protocol to make things run a bit smoother? <\/p>\n

Communicating those hygiene measures was also a key factor when clients chose where to book, and will be again. Update your website, social media and window display \u2014 wherever clients see you, let them know what you\u2019re doing to keep them (and you) safe.<\/p>\n

We saw reviews also becoming particularly helpful here, to offer that all important word-of-mouth that increases confidence.<\/p>\n

<\/div>\n

Booking habits are changing<\/strong><\/h2>\n
\"\"<\/figure>\n

Hair and beauty saw a number of changes to the ways that clients book, following the previous lockdown \u2014 and they look set to continue now.<\/p>\n

Booking further in advance and booking online both skyrocketed \u2014 we mentioned the record booking numbers on Treatwell before \u2014 as clients were unwilling or unable to take the chance of just walking in and booking in person.<\/p>\n

And, with large numbers of people working from home or furloughed, we also saw a huge shift to booking local \u2014 powered by a renewed interest in discovering and supporting local businesses on their high streets. That means another wave of fresh demand you can prepare for.<\/p>\n

With all that in mind, making sure you\u2019re available to be discovered and booked online is critical. Use this opportunity to brush up your online presence, from social media to your website, to make sure you\u2019re as visible as possible when lockdown ends. <\/p>\n

<\/div>\n

Peak times are disappearing<\/strong><\/h2>\n
\"\"<\/figure>\n

Following salons reopening after lockdown, we saw a new trend in peak booking times \u2014 or rather, a lack of one. <\/p>\n

With more people working remotely, many opted to book at unusual, traditionally off-peak times to guarantee their appointment and avoid the rush, meaning that weekday and morning appointments shot up in popularity and bookings were far more spread out across the week.<\/p>\n

To prepare for the same approach this time around, you might consider opening or re-staffing with extended hours to make the most of the extra demand \u2014 or even opening for additional days if you\u2019re able to staff it. These days, Mondays are no longer dead.<\/p>\n

<\/div>\n

Clients want to connect<\/strong><\/h2>\n
\"\"<\/figure>\n

Let it be known that clients will never take their stylist for granted again. We saw a huge appetite during the last lockdown for a connection to their stylists, particularly on social media.<\/p>\n

That means there\u2019s a great opportunity to keep building your community and your brand online, even while closed. While you might not be able to chat with them as usual, you can use social media and email marketing to create a positive influence for clients during this (frankly) depressing time. <\/p>\n

Creating engaging, funny or helpful content will go a long way to keeping your salon at the top of their mind, and their first port of call when you\u2019re allowed to reopen. And hey, we all need a little bit of fun.<\/p>\n

\n

The coronavirus has made salon life a lot more complicated for everyone. We’re here to share useful tips, guidance and advice as the situation continues, so you’re able to reopen your doors with a bang (so to speak). To make sure you don’t miss the latest content, make sure you sign up to our newsletter, follow our Instagram<\/a> and check back regularly.<\/em><\/p>\n

FAQs<\/h2>\n
\n
\n

How should you prepare for demand after lockdown ends?<\/h3>\n

Expect over 2,200% more bookings once you reopen, especially for men’s haircuts and hair colouring. Make these treatments top priorities in your availability and ensure you have adequate staff and supplies to meet the surge in appointments.<\/div>\n

\n

How can you reassure clients about hygiene when reopening?<\/h3>\n

Update your website, social media, and window display with clear information on your salon’s hygiene measures. Clients prioritise strong hygiene protocols and often look for visible communication before booking; positive reviews also help increase client confidence.<\/div>\n

\n

What booking trends should you expect as salons reopen?<\/h3>\n

Clients are now booking further in advance and booking online instead of walk-ins. Build your online presence across your website and social platforms to capture this demand and make it easier for clients to find and book your services.<\/div>\n

\n

How have peak booking times changed since lockdown?<\/h3>\n

Traditional peak times have disappeared with more flexible working patterns. Weekday and morning slots are now popular, so consider opening with extended hours or adding more days to fully maximise the increased, spread-out demand.<\/div>\n

\n

What is the best way to stay connected with clients while closed?<\/h3>\n

Use social media and email marketing to create engaging, helpful, or entertaining content that keeps your salon top of mind. Building an online community ensures clients remember your salon and are eager to return when you reopen.<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

As England enters another national lockdown, hair and beauty businesses have closed their doors once again. But there is some good news. This time, we\u2019re not going in blind \u2014 and knowledge is power.  So, to keep an eye on the horizon of a successful reopening, we\u2019ve looked back at some of the biggest learnings […]<\/p>\n","protected":false},"author":50,"featured_media":1504,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Salon Reopening: Complete Guide for Success","_yoast_wpseo_metadesc":"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How should you prepare for demand after lockdown ends?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Expect over 2,200% more bookings once you reopen, especially for men's haircuts and hair colouring. Make these treatments top priorities in your availability and ensure you have adequate staff and supplies to meet the surge in appointments.\"}},{\"@type\":\"Question\",\"name\":\"How can you reassure clients about hygiene when reopening?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Update your website, social media, and window display with clear information on your salon's hygiene measures. Clients prioritise strong hygiene protocols and often look for visible communication before booking; positive reviews also help increase client confidence.\"}},{\"@type\":\"Question\",\"name\":\"What booking trends should you expect as salons reopen?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Clients are now booking further in advance and booking online instead of walk-ins. Build your online presence across your website and social platforms to capture this demand and make it easier for clients to find and book your services.\"}},{\"@type\":\"Question\",\"name\":\"How have peak booking times changed since lockdown?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Traditional peak times have disappeared with more flexible working patterns. Weekday and morning slots are now popular, so consider opening with extended hours or adding more days to fully maximise the increased, spread-out demand.\"}},{\"@type\":\"Question\",\"name\":\"What is the best way to stay connected with clients while closed?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use social media and email marketing to create engaging, helpful, or entertaining content that keeps your salon top of mind. Building an online community ensures clients remember your salon and are eager to return when you reopen.\"}}]}"},"categories":[11],"tags":[],"target-audience":[19],"class_list":["post-1497","blog","type-blog","status-publish","has-post-thumbnail","hentry","category-featured","target-audience-salon-owners"],"acf":[],"yoast_head":"\nSalon Reopening: Complete Guide for Success<\/title>\n<meta name=\"description\" content=\"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salon Reopening: Complete Guide for Success\" \/>\n<meta property=\"og:description\" content=\"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/\" \/>\n<meta property=\"og:site_name\" content=\"Treatwell Business\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-15T17:12:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/\"},\"author\":{\"name\":\"Beth Ryan\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/person\\\/6960e93c537181ca1be516e802450be1\"},\"headline\":\"Lessons from lockdown: What we\u2019ve learned, going into a second shutdown\",\"datePublished\":\"2020-11-06T16:20:34+00:00\",\"dateModified\":\"2026-03-15T17:12:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/\"},\"wordCount\":1065,\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/11\\\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg\",\"articleSection\":[\"Featured\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/\",\"name\":\"Salon Reopening: Complete Guide for Success\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/11\\\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg\",\"datePublished\":\"2020-11-06T16:20:34+00:00\",\"dateModified\":\"2026-03-15T17:12:21+00:00\",\"description\":\"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/11\\\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/11\\\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Featured\",\"item\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/category\\\/featured\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Lessons from lockdown: What we\u2019ve learned, going into a second shutdown\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#website\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\",\"name\":\"Treatwell Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\",\"name\":\"Treatwell\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/04\\\/treatwell-logotype-navy-rgb@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/04\\\/treatwell-logotype-navy-rgb@2x.png\",\"width\":302,\"height\":56,\"caption\":\"Treatwell\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/person\\\/6960e93c537181ca1be516e802450be1\",\"name\":\"Beth Ryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"caption\":\"Beth Ryan\"},\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/author\\\/bethany-ryantreatwell-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Salon Reopening: Complete Guide for Success","description":"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/","og_locale":"en_GB","og_type":"article","og_title":"Salon Reopening: Complete Guide for Success","og_description":"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.","og_url":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/","og_site_name":"Treatwell Business","article_modified_time":"2026-03-15T17:12:21+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#article","isPartOf":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/"},"author":{"name":"Beth Ryan","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/person\/6960e93c537181ca1be516e802450be1"},"headline":"Lessons from lockdown: What we\u2019ve learned, going into a second shutdown","datePublished":"2020-11-06T16:20:34+00:00","dateModified":"2026-03-15T17:12:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/"},"wordCount":1065,"publisher":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#organization"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#primaryimage"},"thumbnailUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg","articleSection":["Featured"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/","url":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/","name":"Salon Reopening: Complete Guide for Success","isPartOf":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#primaryimage"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#primaryimage"},"thumbnailUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg","datePublished":"2020-11-06T16:20:34+00:00","dateModified":"2026-03-15T17:12:21+00:00","description":"Discover key lessons for reopening salons after lockdown: booking trends, hygiene updates, changing habits and client connection. Get ready to succeed.","breadcrumb":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#primaryimage","url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg","contentUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/11\/logan-weaver-Pkf8LLGJoTk-unsplash-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/lessons-from-lockdown-what-weve-learned-going-into-a-second-shutdown\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.treatwell.co.uk/partners\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/"},{"@type":"ListItem","position":3,"name":"Featured","item":"https:\/\/www.treatwell.co.uk/partners\/category\/featured\/"},{"@type":"ListItem","position":4,"name":"Lessons from lockdown: What we\u2019ve learned, going into a second shutdown"}]},{"@type":"WebSite","@id":"https:\/\/www.treatwell.co.uk/partners\/#website","url":"https:\/\/www.treatwell.co.uk/partners\/","name":"Treatwell Business","description":"","publisher":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.treatwell.co.uk/partners\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.treatwell.co.uk/partners\/#organization","name":"Treatwell","url":"https:\/\/www.treatwell.co.uk/partners\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/logo\/image\/","url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/04\/treatwell-logotype-navy-rgb@2x.png","contentUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/04\/treatwell-logotype-navy-rgb@2x.png","width":302,"height":56,"caption":"Treatwell"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/person\/6960e93c537181ca1be516e802450be1","name":"Beth Ryan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","caption":"Beth Ryan"},"url":"https:\/\/www.treatwell.co.uk/partners\/author\/bethany-ryantreatwell-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/blog\/1497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/users\/50"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/media\/1504"}],"wp:attachment":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/media?parent=1497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/categories?post=1497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/tags?post=1497"},{"taxonomy":"target-audience","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/target-audience?post=1497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}