{"id":14295,"date":"2022-12-06T17:30:54","date_gmt":"2022-12-06T17:30:54","guid":{"rendered":"https:\/\/www.treatwell.co.uk/partners\/?post_type=blog&p=14295"},"modified":"2026-05-21T14:12:07","modified_gmt":"2026-05-21T14:12:07","slug":"salon-gift-card","status":"publish","type":"blog","link":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/","title":{"rendered":"Salon gift cards: build loyalty, increase bookings, and attract new clients with these tips"},"content":{"rendered":"

Gift cards are great, and selling them in your salon can work wonders. They can build loyalty, encourage more bookings, and bring you new clients \u2013 all of which are key when it comes to maximising your salon\u2019s turnover. Moreover \u2013 they\u2019re pretty easy to utilise and can be a great asset to your salon\u2019s marketing plan<\/a> (especially when it comes to Christmas). So, want to know the tricks of the gift card trade?\u00a0We\u2019ve got all the tips you need.<\/p>\n

The benefits of selling gift cards in your salon<\/h2>\n

So, as we mentioned \u2013 there are plenty of upsides to offering gift cards to your clients. Here are just a few:<\/p>\n

Build client loyalty and encourage more bookings<\/h3>\n

Encouraging your clients to buy a gift card means that they\u2019re (pretty much) guaranteed to return for another appointment, as they\u2019ve already paid in advance. In fact, it\u2019s also good for encouraging clients to explore new treatments too. For example, maybe they get their eyebrows waxed religiously, but having a little extra prepaid credit may encourage them to treat themselves to a tint too, or even venture to a totally new category. Either way, it\u2019s a great way to encourage repeat bookings and client loyalty in your salon.<\/p>\n

Attract new clients<\/h3>\n

Your clients are often your greatest spokespeople. Encourage them to buy their friends and family gift cards to your salon, and you\u2019ve automatically got a new client (who can then become a loyal client, and who may not have visited you otherwise).<\/p>\n

Offering a gift card can also set you apart from the competition. Perhaps a potential customer is looking for the perfect gift for the hair and beauty lover in their life? If you can offer them this with your salon\u2019s gift card, you\u2019ve already put yourself ahead of your competitors who don\u2019t offer this option.<\/p>\n

Fill quiet times in the salon<\/h3>\n

Gift cards can be more versatile than you might think. For example, they can be used to encourage bookings during off-peak quieter times and slow seasons. With Treatwell Connect<\/a>, you can create virtual gift cards, and customise them completely to meet specific needs. So, want to offer a discounted seasonal gift card that can only be used in January and Feb? Or one which can only be used on Mondays and Tuesdays? We can help you do that (and so much more). To find out more, book a demo with one of our experts.<\/p>\n

\n
Book your free demo of Treatwell Connect<\/a><\/div>\n<\/div>\n

Our top tips for selling gift cards in your salon<\/h2>\n

We\u2019ve talked about how gift cards can be a great asset to your salon. But, how exactly should you go about offering them? Here are our top tips to really make the most of your salon gift cards.<\/p>\n

1. Take advantage of key dates in the year to promote the gift card in hair or beauty salon<\/h3>\n

Valentine\u2019s Day,\u00a0Black Friday<\/a>, Christmas, and Mother\u2019s Day are perfect dates to increase the sales of your salon\u2019s gift card, and encourage your clients to buy them as the perfect gift for their loved ones (and themselves).\u00a0During these periods, you can also add discounts to boost gift card sales even more.\u00a0For example, offer a gift card worth \u00a3150 for just \u00a385 if your customers buy them within a certain period of time.\u00a0This is a great way of creating demand.<\/strong><\/p>\n

Another option?\u00a0Offer the following: \u201cBuy a gift card worth \u00a3150, and we\u2019ll give you another one valued at \u00a325\u201d.\u00a0The key to this promo is that, whilst the first gift card has a standard validity, the additional gift card is only valid until the end of January.\u00a0Again, this is a good way to ensure a good start to the year<\/strong>.<\/p>\n

2. Make sure that the gift card is visible in your salon (all year long)<\/h3>\n

Place your gift cards (or a sign or display showcasing them)\u00a0throughout your\u00a0hair or beauty salon<\/strong>. Whether that\u2019s at reception, in the window or as part of your interior decoration.\u00a0the more often that your clients see your gift cards, the more likely they are to remember them when thinking of their next Christmas or birthday present.<\/p>\n

3. Offer physical and virtual gift cards for your beauty salon<\/h3>\n

There are two types of gift cards that your salon can offer: physical and virtual. A physical gift card in your salon can add value to the purchase \u2013 people love having the physical item, especially as a gift. What\u2019s more, it is another chance to strengthen your branding (more on that soon).<\/p>\n

The downsides of a physical gift card, though, are that they are much more difficult to keep track of. That\u2019s where a virtual gift card comes in (and where we come in, too). Treatwell Pro\u2019s prepaid credit (i.e virtual gift card) feature means you\u2019ll have a clear overview of everything \u2013 keep track of expiry, the amount that has been spent, who bought it and when, as well as factoring it into your salon business analytics and processing the payment through your salon software. Plus, easily use it as your client\u2019s payment method when checking out their booking. Now that\u2019s smart gift card-ing.<\/p>\n

Whilst both of these options have their merits, we\u2019d suggest combining them to make the most out of salon gift cards. Offer a physical gift card to those who want it \u2013 but make sure to also enter this through your salon software, such as Treatwell Pro, so that you\u2019ll have all the information you need.<\/p>\n

4. Make your gift card as attractive as your salon is<\/h3>\n

Why?\u00a0Because we all like pretty things (including your clients).\u00a0So, if you do offer a physical gift card,\u00a0invest in a creative design<\/strong>\u00a0that\u00a0matches\u00a0and enhances\u00a0your\u00a0professional brand<\/a>. It\u2019ll be yet another great way of making sure your clients remember your salon.<\/p>\n

5. Use marketing communications to promote your salon\u2019s gift card<\/h3>\n

As we might have mentioned already, a gift card is an important part of your marketing plan.\u00a0So, we recommend that you give a special shoutout to your gift card when sending\u00a0e-mails and SMS marketing.\u00a0With\u00a0Treatwell Pro<\/strong>, you can build a customer database and connect with them easily,\u00a0to keep them coming back again and again. Create gift cards, flash discounts, and other business-boosting promos, and let your clients know about them quickly and easily. Track your progress, manage payments, and organise bookings. Do all of this and so much more with Treatwell Pro.<\/p>\n

\n
Book a free demo<\/a><\/div>\n<\/div>\n
\"salon
Credits \u2013 Treatwell<\/figcaption><\/figure>\n

FAQs<\/h2>\n
\n
\n

How can you use gift cards to attract new clients to your salon?<\/h3>\n

Gift cards help you reach new clients by encouraging your existing customers to purchase them for friends and family. When someone receives a gift card, they are likely to visit your salon for the first time and could become a loyal client.<\/p>\n<\/div>\n

\n

What are the benefits of offering both physical and virtual gift cards?<\/h3>\n

Offering both physical and virtual gift cards allows you to appeal to clients who prefer a tangible gift and those who value convenience. Virtual gift cards make it easier to track expiry, spending, and customer details using your salon software, while physical cards enhance your branding and client experience.<\/p>\n<\/div>\n

\n

How can you maximise gift card sales during special occasions?<\/h3>\n

Promote gift cards around Valentine\u2019s Day, Black Friday, Christmas, and Mother\u2019s Day to boost sales. Use discounts, such as offering a \u00a3150 gift card for \u00a385, or bundle offers like an extra \u00a325 card with purchase, to create demand and encourage more bookings.<\/p>\n<\/div>\n

\n

What are effective ways to promote gift cards inside your salon?<\/h3>\n

Display gift cards or promotional signage throughout your salon, including the reception area, windows, and as part of your d\u00e9cor. Frequent visibility reminds clients about gift cards when they think of presents for special occasions, which can drive more gift card purchases year-round.<\/p>\n<\/div>\n

\n

How can you use Treatwell Pro to manage and sell gift cards?<\/h3>\n

Use Treatwell Pro to create, track, and manage both physical and virtual gift cards, as well as to customise promotions for off-peak times. The software helps you monitor expiry dates, payments, buyer information, and integrates gift card usage seamlessly into your business analytics.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gift cards are great, and selling them in your salon can work wonders. They can build loyalty, encourage more bookings, and bring you new clients \u2013 all of which are key when it comes to maximising your salon\u2019s turnover. Moreover \u2013 they\u2019re pretty easy to utilise and can be a great asset to your salon\u2019s […]<\/p>\n","protected":false},"author":50,"featured_media":14414,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"How to Use Salon Gift Cards to Grow Bookings & Loyalty","_yoast_wpseo_metadesc":"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.","_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","saswp_custom_schema_field":"{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"How can you use gift cards to attract new clients to your salon?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gift cards help you reach new clients by encouraging your existing customers to purchase them for friends and family. When someone receives a gift card, they are likely to visit your salon for the first time and could become a loyal client.\"}},{\"@type\":\"Question\",\"name\":\"What are the benefits of offering both physical and virtual gift cards?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Offering both physical and virtual gift cards allows you to appeal to clients who prefer a tangible gift and those who value convenience. Virtual gift cards make it easier to track expiry, spending, and customer details using your salon software, while physical cards enhance your branding and client experience.\"}},{\"@type\":\"Question\",\"name\":\"How can you maximise gift card sales during special occasions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Promote gift cards around Valentine\u2019s Day, Black Friday, Christmas, and Mother\u2019s Day to boost sales. Use discounts, such as offering a \u00a3150 gift card for \u00a385, or bundle offers like an extra \u00a325 card with purchase, to create demand and encourage more bookings.\"}},{\"@type\":\"Question\",\"name\":\"What are effective ways to promote gift cards inside your salon?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Display gift cards or promotional signage throughout your salon, including the reception area, windows, and as part of your d\u00e9cor. Frequent visibility reminds clients about gift cards when they think of presents for special occasions, which can drive more gift card purchases year-round.\"}},{\"@type\":\"Question\",\"name\":\"How can you use Treatwell Pro to manage and sell gift cards?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Use Treatwell Pro to create, track, and manage both physical and virtual gift cards, as well as to customise promotions for off-peak times. The software helps you monitor expiry dates, payments, buyer information, and integrates gift card usage seamlessly into your business analytics.\"}}]}"},"categories":[],"tags":[],"target-audience":[],"class_list":["post-14295","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nHow to Use Salon Gift Cards to Grow Bookings & Loyalty<\/title>\n<meta name=\"description\" content=\"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Salon Gift Cards to Grow Bookings & Loyalty\" \/>\n<meta property=\"og:description\" content=\"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/\" \/>\n<meta property=\"og:site_name\" content=\"Treatwell Business\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-21T14:12:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/\"},\"author\":{\"name\":\"Beth Ryan\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/person\\\/6960e93c537181ca1be516e802450be1\"},\"headline\":\"Salon gift cards: build loyalty, increase bookings, and attract new clients with these tips\",\"datePublished\":\"2022-12-06T17:30:54+00:00\",\"dateModified\":\"2026-05-21T14:12:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/\"},\"wordCount\":1396,\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/\",\"name\":\"How to Use Salon Gift Cards to Grow Bookings & Loyalty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg\",\"datePublished\":\"2022-12-06T17:30:54+00:00\",\"dateModified\":\"2026-05-21T14:12:07+00:00\",\"description\":\"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/12\\\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg\",\"width\":2048,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/salon-gift-card\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/resources\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Salon gift cards: build loyalty, increase bookings, and attract new clients with these tips\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#website\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\",\"name\":\"Treatwell Business\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#organization\",\"name\":\"Treatwell\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/04\\\/treatwell-logotype-navy-rgb@2x.png\",\"contentUrl\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/04\\\/treatwell-logotype-navy-rgb@2x.png\",\"width\":302,\"height\":56,\"caption\":\"Treatwell\"},\"image\":{\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/#\\\/schema\\\/person\\\/6960e93c537181ca1be516e802450be1\",\"name\":\"Beth Ryan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g\",\"caption\":\"Beth Ryan\"},\"url\":\"https:\\\/\\\/www.treatwell.co.uk/partners\\\/author\\\/bethany-ryantreatwell-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Use Salon Gift Cards to Grow Bookings & Loyalty","description":"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/","og_locale":"en_GB","og_type":"article","og_title":"How to Use Salon Gift Cards to Grow Bookings & Loyalty","og_description":"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.","og_url":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/","og_site_name":"Treatwell Business","article_modified_time":"2026-05-21T14:12:07+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#article","isPartOf":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/"},"author":{"name":"Beth Ryan","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/person\/6960e93c537181ca1be516e802450be1"},"headline":"Salon gift cards: build loyalty, increase bookings, and attract new clients with these tips","datePublished":"2022-12-06T17:30:54+00:00","dateModified":"2026-05-21T14:12:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/"},"wordCount":1396,"publisher":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#organization"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#primaryimage"},"thumbnailUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/","url":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/","name":"How to Use Salon Gift Cards to Grow Bookings & Loyalty","isPartOf":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#primaryimage"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#primaryimage"},"thumbnailUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg","datePublished":"2022-12-06T17:30:54+00:00","dateModified":"2026-05-21T14:12:07+00:00","description":"Discover how salon gift cards drive loyalty, attract new clients, fill quiet periods, and enhance your marketing. Get top tips to maximise success in our expert guide.","breadcrumb":{"@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#primaryimage","url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg","contentUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2022\/12\/pexels-panos-sakalakis-1775115-2048x1365-1.jpeg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/salon-gift-card\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.treatwell.co.uk/partners\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.treatwell.co.uk/partners\/resources\/blog\/"},{"@type":"ListItem","position":3,"name":"Salon gift cards: build loyalty, increase bookings, and attract new clients with these tips"}]},{"@type":"WebSite","@id":"https:\/\/www.treatwell.co.uk/partners\/#website","url":"https:\/\/www.treatwell.co.uk/partners\/","name":"Treatwell Business","description":"","publisher":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.treatwell.co.uk/partners\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.treatwell.co.uk/partners\/#organization","name":"Treatwell","url":"https:\/\/www.treatwell.co.uk/partners\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/logo\/image\/","url":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/04\/treatwell-logotype-navy-rgb@2x.png","contentUrl":"https:\/\/www.treatwell.co.uk/partners\/wp-content\/uploads\/sites\/2\/2020\/04\/treatwell-logotype-navy-rgb@2x.png","width":302,"height":56,"caption":"Treatwell"},"image":{"@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.treatwell.co.uk/partners\/#\/schema\/person\/6960e93c537181ca1be516e802450be1","name":"Beth Ryan","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93502c3b0591e62d75cc697ff3b5b8f47fef521e9dd0d61feb5570ae6d459200?s=96&d=mm&r=g","caption":"Beth Ryan"},"url":"https:\/\/www.treatwell.co.uk/partners\/author\/bethany-ryantreatwell-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/blog\/14295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/users\/50"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/media\/14414"}],"wp:attachment":[{"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/media?parent=14295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/categories?post=14295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/tags?post=14295"},{"taxonomy":"target-audience","embeddable":true,"href":"https:\/\/www.treatwell.co.uk\/partners\/wp-json\/wp\/v2\/target-audience?post=14295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}